Walmart Family Mobile Introduces Most Affordable Plans Yet with New Features to Support Families During Economic Challenges
Committed to keeping families connected, the brand supports Lifeline and partners with Goodwill International and United Way Worldwide
NEW YORK, May 29, 2025--(BUSINESS WIRE)--Walmart Family Mobile, a leading prepaid brand powered by Verizon's award-winning network and available exclusively at Walmart, is proud to introduce its most affordable plans yet, designed to help families stay connected without compromising their budget. With inflation continuing to impact household finances across the country, Walmart Family Mobile helps families save money during times of financial uncertainty.
New Plans and Features:
New $19.88 Plan: Introducing a more affordable entry-level option with 4GB of data, making it easier for families to choose the right plan for their needs–with family plans starting as low as $19.88/month per line.
New $34.88 Plan: A high-value option with 20 GB of high-speed data, giving customers plenty of data to stay connected while staying on budget.
Enhanced $24.88/8GB Plan: Offering more data at a competitive price, providing better value for money.
Improved Family Line Pricing: Reduced the price to add a line from $24.88 to $19.88 for customers adding a line on the new plans. Available to new and existing customers.
Introducing Family Mobile Peace of Mind For All Plans: Helping families in tough times to stay connected, with up to six (6) times per year of unlimited talk and incoming text messages for just $1/mo plus taxes and fees.
Employee Discount: Walmart employees get 33% off all Walmart Family Mobile plans, starting as low as $13.32/month per line.
Lifeline Value for Families in Need
Walmart Family Mobile's Lifeline discount program lowers monthly phone service costs for eligible low-income customers, providing critical and affordable mobile connectivity for families in need. Qualified customers can access plans for as low as $5.88/month in California and $9.88/month in other states, helping ease financial burdens without sacrificing connectivity they can rely on. To further support enrollment and outreach, Walmart Family Mobile will also award grants to community partners to help eligible customers enroll in Lifeline.
Family Mobile Peace of Mind
When unexpected challenges arise, Family Mobile Peace of Mind is there to keep families connected to what matters most. The Family Mobile Peace of Mind feature provides up to six months of unlimited talk and incoming text messages for $1/month plus taxes and fees, helping customers stay in touch with loved ones and employers in case of emergency. This feature is available for all customers who have been with Walmart Family Mobile for 90 days or longer.
"Walmart Family Mobile's new plans and features underscore our unwavering commitment to supporting families through economic hardships," said Nancy Clark, President of Verizon Value Brands. "In these challenging times, connectivity is not just a convenience—it's a necessity. Through these offers and partnerships, we want to make a tangible difference in the lives of those who need it most by providing affordable and reliable mobile services."
United Way Worldwide and Goodwill Industries International Partnerships
As part of the brand's commitment to supporting families, Walmart Family Mobile is also partnering with United Way Worldwide and Goodwill Industries International (GII) to provide resources that connect families to basic needs.
Walmart Family Mobile will be supporting United Way's work with 211, a free, 24/7 service that connects individuals to critical local resources, such as Lifeline, with professional Community Resource Specialists handling over 42,000 calls daily in more than 180 languages.
The brand is also working with GII at both the national and local level:
As a keynote sponsor of Goodwill's Mission Optimization Learning Event, Walmart Family Mobile will equip event attendees with training and resources to benefit over 2,500 Career Navigators across the Goodwill network.
Walmart Family Mobile will also provide dedicated funding and support to local Goodwill organizations who serve Atlanta and Los Angeles.
To celebrate these new partnerships and reinforce the brand's commitment to ensuring working families can stay connected, Walmart Family Mobile will also identify two families within the Goodwill network in need of a lifeline and provide them with new devices and 12 months of service at no cost.
Walmart Family Mobile remains steadfast in its commitment to supporting families through economic challenges by offering affordable and reliable mobile services, because staying connected shouldn't come at a high cost, especially when it matters most. For more information on Walmart Family Mobile, visit www.myfamilymobile.com
About Walmart Family Mobile
Walmart Family Mobile provides quality no-contract wireless solutions to value-conscious consumers and is available exclusively at Walmart and Walmart.com. Walmart Family Mobile is part of the Verizon Value portfolio of prepaid brands, which includes Total Wireless, Visible, Tracfone, Simple Mobile, SafeLink, Straight Talk, and Verizon Prepaid.
View source version on businesswire.com: https://www.businesswire.com/news/home/20250529714684/en/
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