Lawrence officials consider $215 million community development project
LAWRENCE, Wis. (WFRV) – Lawrence town supervisors reviewed a preliminary application Monday for a $215 million master-planned community that would bring a mix of residential, recreational, and commercial spaces to the area.
The proposed Lawrence Town Center development spans 153 acres at County Road S and Highway 41, south of De Pere. It includes plans for a six-acre lake, a two-acre island, more than 4,000 newly planted trees, 30 acres of green spaces with three miles of walking trails, and various community amenities such as pickleball and basketball courts, a playground and splash pad, a fitness center, an ice-skating rink, a dog park, and more.
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The current plan outlines approximately 110 single-family homes, 45 townhouses, and mixed-use venues with first-floor retail and upper-level residential spaces.
'Lawrence Town Center is a marriage of Wisconsin's agricultural heritage – with our abundant green spaces – and the creation of a vibrant community and lifestyle,' said Jim Ostrom, chief executive officer of Boardwalk Development Co., the Kaukauna-based firm leading the project.
In 2021, the same site was considered for a five-story, 2.9-million-square-foot warehouse, but that plan did not move forward.
'Our vision for Lawrence Town Center aligns with what neighbors wanted,' added Dawson Nickles, Boardwalk's business development manager. 'We will create a downtown, an area of energy that will attract retail and quality commercial establishments, including coffee shops, yoga and dance studios, medical centers, and quick-service restaurants.'
The project has received preliminary approval from the Town of Lawrence Planning and Zoning Board and is now under consideration by the Town Board.
Ostrom noted that the redevelopment of U.S. 41 between Green Bay and Appleton is 'creating new opportunities,' and the new community will provide easy access to both cities.
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Families in Lawrence Town Center would also be part of the West De Pere School District, which consistently ranks among the top 20 school districts in Wisconsin.
For more information, click here.
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