Laura Villalobos has been appointed General Manager at Etéreo, Auberge Resorts Collection in Playa del Carmen
Auberge Resorts Collection, the award-winning portfolio of one-of-a-kind luxury hotels, resorts and residences, is pleased to announce the appointment of Laura Villalobos as General Manager of Etéreo, Auberge Resorts Collection, the ethereal oceanfront retreat nestled within the exclusive Kanai development on Mexico's Riviera Maya. A seasoned hospitality leader with over 20 years of experience, Villalobos is recognized for her operational expertise, strategic vision, and passion for crafting meaningful guest experiences rooted in emotional connection.
In her new role, Villalobos will oversee all operations at Etéreo, guiding the resort while honoring its core pillars: extraordinary food, wine & spirits; joyful and rejuvenating wellbeing, and exhilarating encounters with nature. Known for her intuitive leadership and ability to build high-performing teams, she will solidify Etéreo's position as a soulful retreat rooted in connection, culture, and care.
Villalobos joins Etéreo from Four Seasons Hotel Mexico City, where she most recently served as Commercial Director and played a central role in repositioning the hotel as one of the capital's top luxury destinations. Throughout her career, she has held leadership roles spanning sales, marketing, and operations and is known for balancing precision and creativity to deliver exceptional results. Raised in Puerto Vallarta and born in Mexico City, Villalobos brings a deep understanding of Mexican culture and a heartfelt connection to the region.
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