Wipro Consumer Care Ventures leads $1 million funding in pet food startup Goofy Tails
Wipro Consumer Care Ventures
has announced an early stage investment leading a $1 million round in New Delhi-based direct-to-consumer (D2C)
pet food startup
Goofy Tails
.
The current pre-series A raise is for over $1 million, bringing the total capital raised by the company to $2 million to date, the Wipro Group's venture capital firm said in a statement.
Part of the billionaire businessman Azim Premji-led Wipro group, the investor is the venture capital (VC) arm of Wipro Consumer Care & Lighting.
Goofy Tails marks the first investment of Wipro Consumer Care Ventures in the pet food space, the third investment this calendar year. Overall, it is the 15th investment from the first fund, with a size of Rs 200 crore, started in 2019.
Some of its investments across India and Southeast Asia include brands such as MyGlamm, TAC-The Ayurveda Company, Power Gummies, LetsShave, Ustraa, Soulflower, Let'sTry, Anveshan, and The Baker's Dozen, among others, with the most recent being Moom Health.
'With this investment, Wipro has fully deployed its Fund I and will now kick off its recently launched Fund II, which has a corpus of Rs 250 crore,' the statement added.
Founded in 2021 by four entrepreneurs —Kartik Gupta, Karan Gupta, Kunal Gupta, and Ashish Kaushal—Goofy Tails is a digital-first pet nutrition brand offering meals, freeze-dried foods, supplements, and treats for dogs and cats.
'We are glad to partner with Goofy Tails, which is passionately addressing key gaps in India's pet food market. With pets increasingly becoming family, there is a growing demand for high-quality, nutritious, and innovative pet food products,' said Sumit Keshan, Managing Partner, Wipro Consumer Care Ventures.
India's pet food market is projected to reach $1.7 billion by FY31, with 70% contributed by dog food and 30% by cat food, the statement said.
Goofy Tails has served over two lakh pets, with products being sold in online marketplaces, quick commerce platforms, and on its own website.
'This investment will not only help us scale and reach more pet parents across India but also accelerate R&D and new product innovation, further strengthening our mission. We look forward to leveraging Wipro's strategic insights and operational strengths as we grow our offerings and distribution,' said Karan Gupta, cofounder of Goofy Tails.
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