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A celebrity KBBQ stalwart returns to Koreatown, with a new bar on the way

A celebrity KBBQ stalwart returns to Koreatown, with a new bar on the way

One of L.A.'s — and Korea's — most popular Korean barbecue chains just returned to Koreatown after a year and a half of closure. Now Baekjeong is back in a new location, its tabletop grills charring galbi, thinly sliced brisket, beef belly, tripe, pork jowl and beyond, every inch of table space filled with banchan, dumplings or stews in a dining room meant to replicate the vibrant, neon-lit streets of Seoul.
'It's designed to make you feel like you're sitting outside having barbecue,' said Samuel Kim, the senior director of operations. 'In Korea there's a lot of little neighborhoods where the restaurants will set up grills and people will just be eating and drinking all night outside in the street.'
In addition to its more colorful design, the return to Koreatown also involves plans for an in-house dry-aging program for its range of meats, and an expansion that takes over the entire building with two private dining rooms, lounge seating for a waiting area, and a new cocktail bar specializing in Korean spirits.
TV personality and former wrestler Kang Ho Dong founded the chain in Korea in 2003, and it eventually spread through the U.S. — landing in Los Angeles in 2012. At the start of 2024, when Baekjeong closed in Chapman Plaza after more than a decade in operation, the owners hoped to return to Koreatown eventually. The end of that space also marked the end of its run as a franchise; the chain's parent company, Kijung Hospitality Group, now owns it outright.
'We would have loved to have been able to stay in Chapman Plaza, because that turned into a little bit of the heart of K-town, but unfortunately we couldn't hold on to that spot,' said Kim. 'So when we were looking for a new spot, we just wanted something that would allow us to expand what we were offering, a spot that was bigger and had ample parking because parking is always an issue in Koreatown.'
On 8th Street they found ample space for a dining room that seats roughly 150 (comparable to its former Chapman Plaza home), plus a parking lot where they now offer valet service below $5.
Construction is underway on the remainder of the building, and the bar is expected to open by mid-summer, which Kim said will feature Korean-made spirits and organic and non-GMO ingredients such as fruit, with no corn syrups or artificial sweeteners. Perhaps, he added, there will even be a menu of bar bites for those who aren't looking for a full grill meal.
The team is also readying a new lunch menu, which will offer a la carte Korean dishes such as one-pound pork cutlets and one-pound tri-tip steaks with garlic fried rice and banchan, all priced under $20. There's also a new focus on house-made desserts, which recently rolled out in Baekjeong's Temple City and Torrance locations (with others to follow), but were made specifically with the Koreatown relaunch in mind.
Baekjeong is open in Koreatown Monday to Friday from 11:30 a.m. to midnight, and Saturday and Sunday from 11 a.m. to midnight.
3429 W. 8th St., Los Angeles, (213) 668-6328, baekjeongkbbq.com
One of the city's pasta authorities recently expanded his West Adams restaurant with a dreamy, immersive raw bar and cocktail den next door. Cento Raw Bar is chef Avner Levi's new followup to Cento Pasta Bar, where the Bestia and Sotto alum gave his Mignon pasta pop-up its own location and a broader menu.
In Levi's new 2,000-square-foot seafood-centric concept, diners are noshing on aesthetically composed seafood towers, fruit-laced crudos and other small plates inside what feels like a mermaid's den.
Creative director Brandon Miradi (who has worked with Vespertine and LACMA) oversaw Cento Raw Bar's design, which includes an all-white interior, fresh flowers resting atop ice at the bar, candlesticks, colorful custom plateware, and flower vases made by Miradi. The cocktails — served in glasses sourced from the Museum of Modern Art — include piña coladas, classic martinis, jalapeño margaritas, a Sunny Delight spin on the screwdriver, nonalcoholic concoctions and more.
Levi's food menu involves rotating small plates such as raw oysters; ikura-topped smoked fish dip; hamachi crudo with cherries and jalapeño; chilled uni pasta with crab; lobster-melt sliders; two- and three-level seafood towers sporting lobster claws, citrus-topped scallops, prawns and beyond; and non-seafood dishes like deviled eggs piped with caramelized onions. Cento Raw Bar is walk-in only, and is open Wednesday to Sunday from 5 to 11 p.m.
4919 West Adams Blvd., Los Angeles, instagram.com/centorawbar
A new cocktail-forward sibling spot to one of L.A.'s best bars is now open, pouring inventive concoctions involving the likes of mole oil, miso-washed rye, nori mist, clarified pineapple and strawberry daiquiri ice cubes.
The Benjamin — recently dubbed by the L.A. Times as one of the city's best places to grab a drink — serves classic minded cocktails, an array of martinis, caviar-topped baked potatoes, one of the buzziest burgers in the city and other upscale Americana at the corner of Melrose and Formosa avenues. In May owners Ben Shenassafar (alias: Ben Hundreds, of streetwear brand the Hundreds), Kate Burr and Jared Meisler unveiled Bar Benjamin, an upstairs bar filling the former home of Meisler's the Moon Room.
While the setting of Bar Benjamin feels tandem to its older sibling, its beverage program is entirely separate. Jason Lee (formerly of n/soto and Baroo) and Chad Austin (formerly of the Mulholland and Bootlegger Tiki) built a new and ambitious cocktail program with drinks separated into categories of rich, savory, unexpected, bright and boozy, with only two holdovers from the Benjamin: the 'dirtier' martini, and Shenassafar's martini.
Some cocktails lean wholly original while others veer off from classics, such as the everything-bagel-infused Gibson, the margarita made with Sichuan-washed mezcal, or the negroni made with tomato gin and rhubarb-infused vermouth. The Tommy Boy tops coconut rum, red curry and fermented mushroom green tea with coconut foam, while the Paddington — a nod to the world's favorite England-by-way-of-Peru bear — utilizes gin, pisco, orange marmalade and a burnt-toast cordial.
To eat, look for shrimp rolls, deviled eggs, crudités with fried-pickle dip and more. Bar Benjamin is open Tuesday and Wednesday from 6 p.m. to midnight, and Thursday to Saturday from 6 p.m. to 1 a.m.
7174 Melrose Ave., Los Angeles, (323) 500-1122, barbenjamin.com
A new hand roll bar from the founder of the ramen chain Jinya is serving temaki and kushiyaki at a 24-seat sushi bar in Culver City.
Tomo Takahashi's Saijo Hand Roll Bar specializes in hand rolls — which come a la carte; in two-, three- or four-piece sets; or as lunch specials — filled with the likes of toro, lobster, grilled sea bass, unagi, salmon, and wagyu. Seaweed is toasted to order, and the restaurant's signature hand roll comes stuffed with blue crab, shrimp, salmon belly and cucumber.
In a nod to the influence of his family's robatayaki restaurant in Ehime, Japan, Takahashi's new hand roll bar also serves a range of grilled skewers, including pork belly chasu, tsukune, ginkgo nuts, vegetables, and shrimp with garlic butter. Sake, beer and wine are also available. Saijo Hand Roll Bar is open Sunday and Tuesday to Thursday from noon to 2:30 p.m. and 5 to 9:30 p.m., and Friday and Saturday from noon to 2:30 p.m. and 5 to 10 p.m.
12473 Washington Blvd., Los Angeles, 424-479-7977, saijohandroll.com
Nipsey Hussle's marathon continues in Venice with the launch of a Marathon Burger outpost right on the boardwalk.
The culinary offshoot of the late rapper's lifestyle brand, Marathon, debuted earlier this year along Melrose with Hussle's brother and business partner — Samiel 'Blacc Sam' Asghedom — leading the charge. Now Asghedom and the Marathon team are serving a pared-down Marathon Burger menu that includes the signature Wagyu smash burgers and hot wings, breakfast sandwiches, fries and drinks at a walk-up window across from Muscle Beach.
Marathon Burger is open in Venice daily from 7 a.m. to 10 p.m., with late-night delivery available from 10 p.m. to 3 a.m.
1827 Ocean Front Walk, Venice, marathonburger.com

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MOCA gala honors Frank Gehry, others, raises $3.1 million: L.A. arts and culture this weekend
MOCA gala honors Frank Gehry, others, raises $3.1 million: L.A. arts and culture this weekend

Los Angeles Times

time3 hours ago

  • Los Angeles Times

MOCA gala honors Frank Gehry, others, raises $3.1 million: L.A. arts and culture this weekend

The Museum of Contemporary Art, Los Angeles threw a glitzy bash at the institution's Geffen Contemporary in Little Tokyo Saturday, raising $3.1 million and honoring architect Frank Gehry, artist Theaster Gates and philanthropist Wendy Schmidt. Speaker Emerita Nancy Pelosi — a surprise guest — showed up to pay tribute to Gehry, while Ava DuVernay celebrated Gates and Jane Fonda honored Schmidt. The special program honoring 'visionaries' who helped shaped the museum's trajectory is part of a new gala tradition called MOCA Legends, which will continue with new honorees next year. The night began with cocktails in the plaza and private access to the Olafur Eliasson exhibition, 'OPEN.' The Japanese American drumming group TAIKOPROJECT played while guests found their seats for dinner. MOCA director Johanna Burton welcomed attendees with a speech about the power of art and its ability to bring communities together. 'As we celebrate our annual gala, we are not just honoring individual achievements, but reaffirming our collective belief in the power of art to connect and challenge; uplift and endure,' Burton said, according to a news release about the event. After Pelosi's introduction of Gehry, which included mention of his 1983 renovation of the Geffen Contemporary, the 96-year-old legend noted how much the museum has meant to him over the years. 'Artists brought me into their club — it's where I wanted to be, and they opened my eyes to another world,' Gehry said. I'm arts and culture writer Jessica Gelt, and I'm here for all the celebrations of art and artists — the more the better. Here's your weekend rundown of arts news. Noah DavisA collection of more than 50 figurative paintings made by the late Los Angeles artist, who died at 32 in 2015, just as Davis' career was beginning to attract wide attention, arrives after stops in Potsdam, Germany, and London. Davis' paintings, often built around found photographs, regularly balance on a knife-edge between daily life and dream. The exhibition represents the first institutional survey of Davis' 31. UCLA Hammer Museum, 10899 Wilshire Blvd., Westwood. Seoul FestivalThe L.A. Phil turns to the South Korean capital this week for a follow-up to its revelatory Reykjavik and Mexico City festivals. Unsuk Chin, today's best-known Korean composer, is the curator. Despite a seeming wealth of renowned performers, Korea remains a musically mysterious land. The mostly youngish composers and performers in the first festival event, an exceptional concert of new music on Tuesday night, were all discoveries. The festival continues with weekend orchestra concerts featuring different mixes of four more new Korean scores commissioned by the L.A. Phil, Chin's 2014 Clarinet Concerto and a pair of Brahms concertos. A chamber music concert with works by Schumann and Brahms played by Korean musicians is the closing event Disney Concert Hall, 111 S. Grand Ave., downtown L.A. 'Lear Redux'While Center Theatre Group reworks Shakepeare's 'Hamlet' at the Mark Taper Forum (see item below), across town, Odyssey Theatre renews its collaboration with theater artist John Farmanesh-Bocca for a madcap adaptation of the Bard's 'King Lear,' another entry in the director-playwright's Redux series. Veteran stage actor Jack Stehlin stars as the titular monarch in the production, which Stage Raw's Deborah Klugman described as 'wildly idiosyncratic.' In 2016, Times' contributor Philip Brandes made Farmanesh-Bocca's 'Tempest Redux' at the Odyssey (also starring Stehlin) a Critic's Choice, writing that the work 'boldly transposes Shakespeare's play to a darker, more unsettling key, but the inventive staging and solid command of source text make for a memorable re-imagining.'Wednesday-Sunday, through July 13. Odyssey Theatre, 2055 S. Sepulveda Blvd. When CNN broadcasts a live performance of 'Good Night, and Good Luck' from the Winter Garden in New York City on Saturday (4 p.m. PDT), it's apparently the first time a Broadway play will be shown live on television, and the timing could not be better. An adaptation of George Clooney and Grant Heslov's 2005 film, which chronicled CBS newsman Edward R. Murrow's heroic crusade against Sen. Joseph McCarthy's communist witch hunts, the broodingly elegant production, sharply directed by David Cromer and starring a quietly committed Clooney in the role of Murrow (played in the film by David Strathairn), was not only one of the most stirring offerings of the Broadway season but also one of the most necessary. As media companies face a campaign of intimidation from the Trump administration, the figure of Murrow, standing tall in the face of demagogic adversity, is the courageous example we need right now. I don't know how different the experience will be watching at home, but 'Good Night, and Good Luck' made me reflect on what theatergoing might have been like in ancient Greece. Athenian citizens would gather at an open-air theater as a democratic privilege and responsibility. Playwrights addressed the polis not by dramatizing current events but by recasting tales from the mythological and historic past to sharpen critical thinking on contemporary concerns. Clooney and Heslov aren't writing dramatic poetry. Their more straightforward approach is closer to documentary drama, but the effect is not so disparate. We are affirmed in the knowledge that we are the body politic. — Charles McNulty Director and playwright Robert O'Hara's world premiere adaptation of Shakespeare's 'Hamlet' opened Wednesday at the Mark Taper Forum starring Patrick Ball from 'The Pitt' and Gina Torres from 'Suits.' The Times sat down with the trio of creatives for an interview about how the show came together — as well as the many novel ways it diverges from the traditional script. O'Hara presents a modern-day vision that questions whether Hamlet is a tragic hero or a murderous psychopath. The mystery is solved 'CSI'-style and the tone is very L.A. noir. For his part, Ball can't believe any of this is really happening, having been a relative unknown before 'The Pitt' premiered in January. L.A. Opera announced Domingo Hindoyan as its new music director. Hindoyan — chief conductor of the Royal Liverpool Philharmonic — will replace outgoing music director James Conlon when he steps down at the end of the 2026 season. When Hindoyan, a native of Venezuela, made his L.A. Opera debut last November with 'Roméo et Juliette,' Times classical music critic Mark Swed speculated he might be in the running for the coveted position. Turns out he was right. Times contributor Nick Owchar talks with architectural historian Nathan Marsak about the Angel City Press reissue of photographer Arnold Hylen's book of mid-20th century photos, 'Los Angeles Before the Freeways: Images of an Era 1850-1950.' Marsak curated and expanded the new edition, which details a fascinating world of lost streets, civic buildings, shops and restaurants. Orange County Museum of Art executive director Heidi Zuckerman — who announced she will step down in December — has launched a new online platform called 'About Art.' It's home to her 'Why Art Matters' newsletter and 'About Art' podcast, as well as a number of lifestyle offerings including an entry on Zuckerman's love of matcha and how to prepare the perfect cup. In a news release about the venture, Zuckerman notes that her work has gathered a community of 40,000 art enthusiasts. The summer Hollywood Bowl season is upon us, and with it comes the complimentary Market Tasting Series with wine picks by chef Caroline Styne. The fun begins with the Roots Picnic this Sunday in the Plaza Marketplace near the box office. Tastings start an hour before doors open, and you can meet with vintners and reps from Habit Wines, Skurnik Wines, Grapevine Wine Company, Kermit Lynch Wine Merchant, Elevage Wines and more. The final tasting will take place before the John Legend concert on Sunday, Sept. 28. Speaking of wine, Barnsdall Art Park Foundation is back — beginning tonight at 5:30 p.m. — with its 16th annual Barnsdall Fridays wine tasting fundraiser (the first two Fridays are already sold out). Proceeds from the events, scheduled to run through Sept. 26, support cultural programming at the park. The popular summer series comes as proposed city budget cuts imperil the park's finances. Guests are invited to relax on Olive Hill, as well as the west lawn of Frank Lloyd Wright's Hollyhock House — the only existing UNESCO World Heritage site in the city of Los Angeles. Wines come courtesy of Silverlake Wine, and there are always a variety of local food trucks onsite, as well as a DJ. While there, visitors can check out exhibitions and artist-led presentations at the Los Angeles Municipal Art Gallery and Barnsdall Junior Arts Center Gallery. — Jessica Gelt I'm happy to report that I've been to 14 of the 17 eateries on The Times Food section's list of L.A.'s oldest restaurants. Some, like Musso & Frank Grill, I've ambled into many times (that martini!), and others, like Mijares Mexican Restaurant, I've stumbled upon while walking around town. I'll spend this weekend visiting the remaining three.

Redesigned 2026 Kia K4 Spied In California Ahead Of Debut
Redesigned 2026 Kia K4 Spied In California Ahead Of Debut

Miami Herald

time3 hours ago

  • Miami Herald

Redesigned 2026 Kia K4 Spied In California Ahead Of Debut

The 2026 Kia K4 has been spotted on American roads completely undisguised (since we already know what it looks like), heralding an imminent launch for the automaker's surprisingly popular sedan, which has helped Kia achieve remarkable sales this year. Its distinctive design hasn't hurt sales, but the Korean automaker is already making significant changes to its styling, and this test mule appearing on Orange County roads without any camouflage means those changes are almost ready to reach the dealer. The current Kia K4 has headlights that stretch in three directions: toward the rear of the fenders, toward the bottom of the bumper, and toward the center of the front fascia. Similarly, the rear end has a taillight setup where the housings have both vertical and horizontal bars, which almost creates the commonplace full-width lightbar. For the new model, that quirky design has improved somewhat, as the headlights are now simpler and more upright, which gives us EV9 vibes. At the rear, the taillights now stretch into the fenders, and the horizontal accents have been removed. A pair of small spoilers on either end of the rear windshield also appear to be new. With minimal white vinyl on elements like the bumpers, door handles, charging port, rear fenders, and side skirts, as well as what appear to be production wheels (missing their center caps, though), this K4 sedan prototype seems like the finished product. Although we've hardly seen the new K4 anywhere on the internet, this may already be our last preview, as the new design is expected to arrive for the 2026 model year. Hopefully, it will retain the attractive pricing of the pre-facelift version, which starts at a scarcely believable $21,990, before destination and handling. With the effects of tariffs still casting doubt on pricing, speculating on how much the MSRP may change is probably fruitless, but a small increase seems likely. If you don't mind the current design (seen below), there will probably be some good incentives for the 2025 model when the 2026 variant arrives at dealers. Copyright 2025 The Arena Group, Inc. All Rights Reserved.

Which mattresses are made in the US?
Which mattresses are made in the US?

Tom's Guide

time4 hours ago

  • Tom's Guide

Which mattresses are made in the US?

Whether it's for financial, ethical, or convenience considerations — or simply to get ahead of potential tariffs — there are many reasons why you might consider investing in a mattress made in the US. Many mattresses sold online are made either partly or primarily in the US, but they sit among large numbers of imported beds. As the online sleep market is vast, identifying the origin of your mattress can be tricky. In this guide we're exploring the beds we've tested, reviewed and consider among the best mattresses you can buy this year, to find US-made mattresses for every sleep style and budget. Before we dive in, let's take a closer look at the difference between 'made in the US' and 'assembled in the US.' Mattresses that are 'made in the US' have to be crafted within the US using materials entirely or primarily sourced from the US. Claims of being 'made in the US' are strictly monitored by the Federal Trade Commission. Mattresses that are 'assembled in the US' are put together in factories on US soil, but multiple components might be sourced or even manufactured globally. There are multiple layers to this — just as there are multiple layers in your mattress and therefore multiple levels of manufacturing. For example, some mattress brands in this guide will pour their own foams, coil their own springs and sew their own covers in the US. However, depending on how many materials comes from global markets, they might not be able to claim the 'made in the US' label. Other brands might make every component individually in factories outside the US, but because the final layering and sewing is completed on US soil, they can also claim to be 'assembled in the US.' We've tried to avoid the second option here and focus on mattress brands that do the majority of their manufacturing in the US. There are numerous reasons why you might be interested in the provenance of your mattress, from manufacturing standards to eco concerns. But for many of us, the most pressing reason for identifying a place of origin is mattress tariffs. Trump's tariffs on imported goods have proved unpredictable so far but they could potentially bring price hikes across the mattress industry. These tariffs are most likely to impact mattresses manufactured outside the US, as well as brands that import a large number of materials. And every part of a mattress can be imported, from the steel used in springs to the cotton used in covers. If these materials become more expensive, that's likely to be reflected in how much you pay for your mattress. Mattresses primarily manufactured and assembled within the US, however, will be subject to fewer increased tariffs, which means they might avoid the worst of rising costs. While we've tried to be thorough, this isn't an exhaustive list of mattresses that are either made in or assembled in the US. The brands below manufacture at least one mattress that has been tested, reviewed and recommended by our experienced sleep team. Made in the US from materials sourced in the US WinkBeds' flagship WinkBed mattress is a luxury hybrid designed to suit all sleep styles, including those of a bigger build. While the WinkBeds mattress line-up is relatively small, the variety of builds and firmness options means these beds suit a lot of sleep needs. All WinkBeds mattress are handmade to order in factories across the US, using materials sourced from within the US. WinkBeds claims this US-focused production allows it to "keep a close eye on the production process and quality of our mattresses." Made to order in Saatva factories across the US from materials sourced domestically and internationally Saatva mattresses are made in the US with materials sourced both from within the US ("mostly in the US" according to Saatva's materials guide) and globally, including GOTS certified wool from New Zealand. Each Saatva mattress is handmade to order, which means construction doesn't start until you press 'buy'. The manufacturing then begins in the Saatva factory closest to the delivery address, to cut down on fuel use. We've tested many of the best Saatva mattresses and the high marks from our review team can attest to the quality of the build. Assembled in Arizona from materials sourced in the US and globally Helix mattresses are manufactured in Glendale, Arizona. The materials are sourced both within the US (the foams are made in the factory itself) and globally. Helix specializes in hybrid mattresses that are tailored to specific needs — for example, the Helix Midnight Luxe mattress is our favorite mattress for side sleepers — with Core, Luxe and Elite ranges to suit different budgets. Assembled in Arizona from materials sourced in the US and globally Brooklyn Bedding is one of the best mattress in a box brands we've tried due to the range of designs it has on offer, from the budget-friendly DreamFoam collection to the cooling Aurora Luxe and the impressive new CopperFlex Pro, as well as specialist sub-brands such as Titan and Plank Firm. All mattresses under the Brooklyn Bedding umbrella are manufactured in Arizona and crafted using materials from the US and international suppliers. Manufactured in Ohio using materials sourced domestically and globally Naturepedic mattresses are made in a GOTS certified organic factory in Ohio. Naturepedic works closely with the Amish community, using dedicated craftspeople to ensure each mattress is finished to the highest degree. Naturepedic mattresses are made using a variety of domestic and imported materials. For example, Naturepedic sources all its cotton from the US (and from USDA certified sources) but its organic latex foams appear to be sourced worldwide. Assembled in Arizona from materials sourced in the US and globally Leesa was founded with the intention of putting "conscious manufacturing" at the forefront of a mattress in a box brand, and its mattresses are designed and crafted in the US. They're made in Arizona using materials that are better for the environment, including recycled steel for the springs, GOLS certified latex and recycled plastic (some of these materials are sourced globally.) Leesa also works with charitable organizations to prevent products from ending up in landfills. The mattress line-up includes all-foam and hybrid beds, as well as a bed frame made from steel "reclaimed from U.S. railroad tracks." Assembled in the US from materials sourced in the US and globally Bear mattresses are made in the US using foreign and domestic materials. Bear states that this in-house manufacturing allows them to "control product quality to meet the highest standards." There is a diverse range of mattresses in the Bear line-up, including hybrid and all-foam beds, but perhaps the most notable feature of this brand is its use of Celliant fabrics. Derived from minerals sourced from the Earth, Celliant is used in mattresses to enhance cooling and aid recovery. Celliant minerals are manufactured in the US but the fabrics they're applied to are often made globally. Made in the US from domestic and global materials, covers sewn in Canada It's probably no surprise that a brand named Amerisleep conducts at least some of its operations in the US. Amerisleep mattresses are manufactured in the US using materials from both domestic and international suppliers. It's worth noting, however, that the covers for Amerisleep mattresses are sewn in Canada. Amerisleep makes both hybrid and all-foam mattresses, as well as the Organica natural latex bed. Every Amerisleep mattress uses Bio-Pur, a type of foam designed as a breathable and responsive alternative to traditional memory foam. Assembled in Arizona using materials sourced from the US and globally Nolah states that its intention is to "perfect the sleep experience for customers of all sleep positions, sizes, ages, and budgets" — that's a lofty goal, but designing and manufacturing all Nolah mattresses in the US allows greater oversight of the quality and comfort of each design. Nolah mattresses include memory foam, hybrid and latex builds, with options for every sleep style (although many of the designs target side sleeper comfort.) You can also get a Nolah mattress in the rare Alaskan King size, for very big bedrooms. Assembled in the US using sustainable materials from inside and outside the US The PlushBeds factory in California covers 80,000 sq. ft. and is certified organic. The materials used to make PlushBeds mattresses come from US and global markets, with PlushBeds sourcing only "the world's highest quality natural and organic materials." PlushBeds machinery is sourced from Europe and its craftsmen are trained by established European mattress makers. Made using latex foams, PlushBeds offers both hybrid and all-foam builds for eco-conscious sleepers. Assembled in the US using sustainable materials sourced from the US and internationally Operating from a GOTS and GOLS certified factory in Los Angeles, Avocado hopes to become one of the "most sustainable companies on the planet." That means a close involvement with every part of the manufacturing process, including sourcing sustainable materials both within the US and internationally. Avocado is a leader in the best organic mattress market, manufacturing latex hybrids alongside eco-friendly vegan beds and what might be the most luxurious organic mattress on the market; the Avocado Grand Luxe.

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