Sentry Acquires Emerge Tools to Enhance Mobile App Delivery

Martechvibe

08-05-2025

Sentry will integrate Emerge Tools' product line into its application monitoring platform – creating the complete mobile app monitoring solution.
Sentry announced it has acquired Emerge Tools, a provider of mobile app development solutions. Emerge Tools enables teams to deliver smaller, faster and more reliable mobile apps. Its platform powers visual regression testing at OpenAI and app size monitoring at Spotify.
Companies like DoorDash have used Emerge to improve app launch speed by 60%, while Duolingo used Emerge to help delete thousands of lines of unnecessary code.
According to Statista, 'mobile applications are projected to generate more than 613 billion dollars in revenue in 2025'. In a fast-growing mobile app landscape, slow loading times, excessive battery drain, and UI instability can lead to negative user sentiment and app abandonment.
Emerge Tools directly addresses these challenges by giving developers the ability to proactively identify and resolve performance bottlenecks, optimise app size, and maintain a consistent user experience.
'Emerge Tools is a leader in mobile development, with products used by some of the biggest apps in the world,' said Milin Desai, CEO of Sentry.
'The rise of AI is reshaping how software is built and shipped, and the need for quality tooling has never been greater, especially for mobile. Adding Emerge's products and team will help Sentry continue to build the best possible platform for mobile developers around the world.'
Sentry, known for error, crash reporting, and tracing tools, will integrate Emerge Tools' product line into its application monitoring platform – creating the complete mobile app monitoring solution. Companies like Anthropic, Instacart, Lyft, Riot Games, and more than 25,000 other organisations send Sentry over 4 billion mobile events a day.
These Sentry customers will now be able to connect the inefficiencies surfaced by Emerge Tools down to the line of code causing lag, long load times, or unresponsive UI elements. All resulting in a smoother and enjoyable app experience for users.
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'We are thrilled to join Sentry and create a world-class mobile experience for developers,' said Josh Cohenzadeh, Co-Founder and CEO of Emerge Tools. 'Together we will help mobile developers on their entire journey, all the way from their first lines of code to shipping to billions of users.'
'We're especially excited about Sentry's commitment to developers and Open Source. We look forward to further empowering the mobile community at an even larger scale,' said Noah Martin, Co-Founder of Emerge Tools.
Sentry started the Open Source Pledge, an initiative that promotes Open Source sustainability and the direct funding of FOSS maintainers; Emerge Tools was one of the first companies to take the Pledge.
Sentry and Emerge Tools can help mobile development teams to: Significantly improve app performance and responsiveness.
Reduce app size, resulting in higher install rates and user satisfaction.
Enhance UI stability and prevent visual regressions.
Streamline development workflows and reduce debugging time.
Deliver superior mobile experiences that drive user engagement and retention.
This is the fourth major acquisition for Sentry, having acquired Specto in November 2021, Codecov in November 2022, and Syntax in April 2023.
Emerge Tools was founded in late 2020 by Josh Cohenzadeh & Noah Martin. They raised funding from Y Combinator, Haystack, Upside Partnership, Liquid 2 Ventures, and Matrix Partners.
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View More AIApp MonitoringEmerge ToolsMobile Appmobile appsopen sourceSentry
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Oracle Cloud offers a comprehensive suite of platform-based marketing automation solutions for personalised B2B and B2C automation campaigns. Some of its featured products are Eloqua Marketing Automation, CrowdTwist Loyalty and Engagement, and Unity Customer Data Platform.
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Optimizely is a digital experience platform (DXP) provider that offers Optimizely One, an easy-to-use and fully integrated suite. It provides a single, unified workflow with thoughtfully embedded AI and machine-learning algorithms, accelerating work across the entire marketing lifecycle.
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OpenText offers a cloud-native, scalable platform for enterprises to streamline their marketing functions. It provides fully composable content management, digital asset management, creative workflows, personalisation, targeting and customer data technologies in one place, ensuring a holistic approach to B2B, B2E and B2C experiences.
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Neptune DXP is a PaaS(Platform-as-a-Service) provider, helping marketing teams build custom apps based on modular, reusable application building blocks. The company offers flexible environments to businesses across different verticals, further providing personalised digital solutions at scale.
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Magnolia is a composable DXP that comes with no-code connector packs and low-code micro-frameworks for third-party integrations. It also offers an open-source version alongside its commercial plans enabling enterprises to build tailored use cases.
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Liferay DXP helps marketers deliver personalised and connected digital experiences across a broad range of channels, including customer portals, websites, intranets, mobile apps, and connected devices. It offers intuitive CMS, user analytics, and site management tools that businesses need to launch, test and optimise digital experiences for faster go-to-market.
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Powered by IBM Consulting, IBM iX offers a composable DXP, providing a comprehensive solution to make enterprises' systems future-ready. Utilising its data-driven insights and intelligent workflows, marketers can design and deliver human-centred experiences across the customer lifecycle.
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HCL Digital Experience (DX), forms part of a wider HCL Customer Experience (CX) product portfolio, offering core capabilities such as content management, DAM, CDP called Signals, and low-code application development. It provides services in government, life sciences, insurance, financial services, and other verticals.
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Contentstack is a headless CMS and Composable Digital Experience Platform (DXP) solution provider that helps marketers gain a competitive edge. It recently launched into Google Cloud Marketplace, and is also available on Microsoft Azure and AWS. It seamlessly enables mid-market brands to adopt its omnichannel campaign engine to drive higher conversions and sales.
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Bloomreach Commerce Experience Cloud provides businesses an edge with its modular capabilities: Content Management System (CMS), Discovery features for search and merchandising optimisation, and Engagement tools such as Customer Data Platforms (CDP) for personalisation and analytics.
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Adobe Experience Cloud offers a comprehensive set of services specifically designed to address the day-to-day requirements for personalised customer experience at scale. Its platform helps manage different digital content and assets to improve customer satisfaction. Some of its products include Adobe Gen Studio, Experience Manager Sites, Real-time CDP, and Marketo Engage.
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Acquia offers DXP solutions, comprising of two main elements: Acquia Drupal Cloud and Acquia Marketing Cloud. It can be accessed in both platform-as-a-service (PaaS) and software-as-a-service (SaaS) with additional components such as Site Factory for multisite management, digital asset management (DAM), CDP, personalisation, and Campaign Studio.
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