IDH Adopts Salesforce to Transform Diagnostics Across MEA - TECHx Media IDH Adopts Salesforce to Transform Diagnostics Across MEA
IDH Adopts Salesforce to Transform Diagnostics Across MEA
Integrated Diagnostics Holdings (IDH), a leading pan-regional provider of diagnostic services based in Egypt, is revolutionizing its operations by deploying Salesforce Customer 360. This strategic move aims to digitally transform IDH's extensive network of over 600 labs and diagnostic centers across the Middle East and Africa. The adoption of Salesforce's integrated CRM platform will enhance IDH's operational efficiency, provide full visibility into its processes, and position the company to leverage cutting-edge technologies, including artificial intelligence (AI).
IDH's facilities include its state-of-the-art 'Mega Lab' in Egypt, an automated, CAP-accredited laboratory offering a comprehensive range of diagnostic tests. Alongside its hundreds of diagnostic and radiology centers, IDH conducts approximately 30 million diagnostic tests annually, serving 10 million patients across Egypt, Jordan, Nigeria, Saudi Arabia, and Sudan.
With the demand for diagnostic services on the rise, IDH has prioritized digital transformation to support its ambitious expansion plans. By implementing Salesforce Customer 360, IDH will gain a unified view of its operations, including headcounts, patient visits, margins, and financial performance. This integrated platform will streamline workflows across its labs and radiology centers, improving collaboration with partners such as doctors and hospitals that refer patients for diagnostics.
Dr. Hend El Sheribini, Group CEO of IDH, emphasized the significance of this transformation, stating, 'IDH already plays a pivotal role in healthcare across our markets, delivering advanced diagnostics and supporting millions of people annually. By partnering with Salesforce, we are enhancing our agility and efficiency, enabling us to better serve our partners and customers.'
Sherif El Zeiny, Board Member and Vice President of IDH, highlighted the platform's role in driving growth and innovation. 'Salesforce Customer 360 will help us strengthen our bottom line amid increasing competition and support our expansion into new markets. It also positions us to adopt transformative technologies like AI as we continue our journey of innovation.'
The implementation of Salesforce Customer 360 is being led by Cloudzlab, a Salesforce Platinum Cloud Alliance partner headquartered in Cairo and Dubai. The platform will empower IDH's field representatives with real-time data, improving planning and strengthening partnerships. Additionally, it will provide management and finance teams with enhanced visibility into lead-to-cash cycles, forecasting, and opportunity management.
Frank Defesche, Senior Vice President and General Manager of Life Sciences at Salesforce, praised IDH's transformation efforts. 'IDH exemplifies how organizations can unify and simplify operations through a comprehensive digital platform. This transformation not only boosts internal efficiency but also strengthens customer and partner relationships, showcasing the power of a customer-first approach.'
IDH's adoption of Salesforce Customer 360 marks a significant step in its digital transformation journey, enabling the company to deliver superior diagnostic services while embracing innovative technologies like AI. This collaboration underscores IDH's commitment to advancing healthcare across the Middle East and Africa.
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