I visited Amazon's robot factories and got an inside look at how it builds and trains them
I started the day at the North Reading office. A lineup of Amazon's robots past and present greets visitors at the entrance.
The green one at the front is Amazon's latest mobile drive unit, Proteus, which can sense objects and humans in its path and move around them. The robots get older the further along the line you go.
The facility is huge, stretching 209,000 square feet. From my view on the mezzanine, I could see mobile drive units that had just been built on the assembly line.
The blue robots, called Hercules, move pods of items around a fenced area of a fulfillment center. Each Hercules robot can lift a pod that weighs up to 1,250 pounds. The green robots, called Proteus, do similar tasks but move autonomously.
The North Reading facility was previously home to Kiva Robotics before Amazon acquired the company in 2012.
Julie Mitchell, director of robotic sortation technology at Amazon Robotics, told me how the company approaches robot design.
She said that Amazon works with teams in its fulfillment centers to understand which areas could be made more efficient with automation. Robots go through early alpha testing and then beta testing before they are ready for mass production.
"We work backwards from our customer needs and think about which systems will help enable better delivery and faster speeds to our customers," she said. "We look to try to develop systems that will add value within one to two years in our fulfillment network."
Looking to the left, I could also see other robots being tested.
On the middle floor are Pegasus robots, which transport packages around sortation centers.
The yellow robotic arm below is Robin, which uses suction to pick up packages.
I got a closer look at the Pegasus robots as we made our way down to the manufacturing floor.
They zoomed around the floor, testing out new software updates.
The Pegasus robot is an evolution of the Hercules robot, using the same base but with a conveyor belt on top. The orange robots are older, from before Amazon rebranded its Prime services to blue.
I also got my first up-close look at Proteus. The eyes indicate he's spotted me.
Proteus is designed to work alongside employees on a shipping dock. Those workers don't get specific training to work with robots.
"It was really important to us to make Proteus intuitive to understand so the human-robot interaction is seamless," Mitchell said. "We used the eyes as a way to communicate."
When we got down to the manufacturing floor, I saw this poster that had been signed by Jeff Bezos.
Amazon has now built more than 750,000 mobile robots, in addition to its robotic arms and sortation systems.
Erica McClosky, director of manufacturing and technical operations at Amazon Robotics, leads teams that build and test robots before they are sent to fulfillment centers.
About 300 people work on the physical side of building and maintaining Amazon's robotic fleet. The majority of those employees are on the assembly line, while others receive and ship materials and test and repair robots.
"We're in a very controlled, stable environment here, so we're able to, for all of our new products, continuously look at how we optimize the entire flow," McClosky said.
Here, workers put together subassemblies that will be incorporated into Proteus' design.
Amazon's manufacturing stations have built-in automation, too, including torque tools.
"If you're supposed to install, let's say, four fasteners, it'll make sure that you only store four fasteners and that it has the right rotation," McClosky said.
Employees receive parts to be installed on the robots. The parts are scanned so that they can be traced as they travel through Amazon's ecosystem.
"If there were ever to be a problem, we could trace back and understand what's happening," McClosky said.
Amazon sources its robotic parts globally as well as from some local suppliers.
I saw one assembly line building Hercules robots and another building Proteus. Lights above each station signal green when everything is in place and red when something is wrong.
The North Reading facility has four assembly lines with 10 stations each. Employees at each station complete their assembly tasks in about seven and a half minutes, using a lift assist for heavy items.
The last step of the assembly process for Hercules is putting the blue cover on top.
Amazon asked that I not take close-up photos of the robots without their covers on due to the sensitivity of the technology.
The assembly process for Hercules takes about an hour from start to finish. When the robots are complete, they're picked up from the assembly line by this lift and placed onto the floor.
Lift assists are in place in various parts of the manufacturing process so that workers don't strain to pick up heavy objects.
After the robots come off the line, they take a few minutes to get their batteries charged.
They then line up to be tested in these blue-fenced structures. McClosky said Amazon's testing technology is one of the biggest and most helpful innovations it's rolled out in recent years.
She said that Amazon used to test its robots by filling big pods with bricks and having them drive around the factory floor for hours.
"What used to take us hours for testing here on the production floor is now done in minutes," McClosky said. "It's looking at environments that it would see in the fulfillment center, so under different loads, making sure that it is fully, fully functional."
Proteus has its own diagnostic center where it calibrates its cameras and sensors to maintain "clear vision," Mitchell said.
Proteus uses AI to "see" the space it's navigating and decide whether it can safely navigate around an object or needs to stop moving forward.
Hercules is the robot Amazon has made the most units of over the years.
"It's kind of our workhorse in the fulfillment centers," McClosky said.
After the robots have been charged and tested, they line up for "robot graduation."
The robots actually drive themselves to the loading dock and put themselves on an individual pallet.
Since Hercules can't detect humans the same way that Proteus can, this is a restricted area.
They're now ready to be shipped out to fulfillment centers and be put to work.
Next up, I watched a robotic arm called Robin pick up packages from a conveyor belt. Robin works in conjunction with Pegasus, the mobile robot with a conveyor belt we saw earlier.
The packages I saw Robin pick up were all Amazon-branded, but the robot also frequently encounters packaging from third-party brands using Amazon's fulfillment centers.
"We're constantly using AI to train Robin to see different package types, different surfaces, different types of materials that it has to grasp," Mitchell said. "We can change the way we grasp it by changing which actuator we send down to pick up the package. That helps cover the gamut of different shapes."
I also saw Proteus in action, practicing transporting carts around the floor.
This robotic arm, Cardinal, scans packages' labels, determines which cart to place them into, and tightly packs them in like Tetris.
Cardinal works in conjunction with Proteus.
"When Cardinal finishes the stacking and creates a complete container, it will signal to Proteus to come and take that container and replenish that container," Mitchell said. "The two robotic systems working together has created an end-to-end automated path from sorting to loading that container onto our trailers and our ship dock."
It's a powerful machine.
After the tour wrapped up, we traveled to the other Amazon Robotics facility in the Boston area.
Both this facility and the one in North Reading also have corporate offices and research and development labs located directly off the manufacturing floor.
Amazon views this as a competitive advantage in that it allows for a more direct feedback loop. McClosky said that engineers and manufacturing staff work "shoulder to shoulder."
This facility is even bigger than the one in North Reading. Looking out from the mezzanine, it felt like the factory floor stretched on forever.
Madeline Stone
It covers about 350,000 square feet of space.
Tye Brady, the chief technologist for Amazon Robotics, spoke about the work Amazon is doing in physical AI.
Madeline Stone
He compared the way Amazon is thinking about robotics and physical AI to the way people thought about the computer in the 1950s.
"I think if you were to roll ahead in time, you're going to see more and more physical AI agents used as tools to help people be more human, to help people be more capable of who they are, to allow people to connect to one another more readily," he said.
I got a good look at Amazon's storage and sortation robot, Sequoia, from above.
Madeline Stone
Sequoia is a containerized storage system that brings pods over to a station where employees pick items out of totes so that they can be shipped to customers.
On the left is a traditional fabric pod that can be moved by Amazon's mobile robots and brought to employees for picking.
Madeline Stone
Brady said the items stored in each pod are somewhat random and chosen more so to fill the space. This is how Amazon has traditionally stored items, and it's actually what the original Kiva system did even before it was part of Amazon.
Amazon's newest robot, Vulcan, can pick from these pods using a sense of touch.
However, Sequoia uses plastic containers to store items instead of the yellow fabric pods. Brady pointed to a screen that displays what the robot is doing at each moment.
Madeline Stone
The totes have all kinds of goods, from water bottles to toys to Amazon Basics cables.
"This is where automation really helps us because we can take just about any object that fits inside one of these totes and place it in there," Brady said.
A unique code on each tote helps keep track of what's inside.
The robotic system brings the totes to an employee work station. The conveyor belt is positioned at the optimal height for picking in order to reduce injuries.
Madeline Stone
Brady explained how Sequoia helps workers in fulfillment centers to pick customers' orders.
"When a customer goes on Amazon.com and they make an order, we look at the entirety of the Amazon network, we figure out which building has the goods closest to the customer, how we can make a meaningful delivery route for that customer, and then at the right time, we'll call the right pod to a station where we can now have the goods that the customer has ordered inside this tote," he said.
Sequoia can also be used to process and stow items that are just arriving at a fulfillment center.
Madeline Stone
"I just pick the item out and then place it into another container to be packed and processed downstream," he said.
Our last stop on the tour was to see the Sparrow robotic arm.
Madeline Stone
Unlike the other robotic arms I saw earlier, Sparrow handles individual items rather than packages.
Sparrow is responsible for consolidating items into totes. Hercules robots bring pods to the Sparrow station.
Madeline Stone
"The robotic system extracts the tote, presents it to the Sparrow arm," Brady said. "That arm has its own end effector on it, and what it's going to do is pick up objects and try to create a more full tote."
Sparrow can pick up more than 200 million different items.
Madeline Stone
It uses an AI system that looks down from above to differentiate between objects, look for damage, and determine the best path to place it into a bin.
"That's really the holy grail when it comes to manipulation: being able to successfully identify and manipulate a huge variety of goods," Brady said.
Hashtags

Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Yahoo
28 minutes ago
- Yahoo
20 stocks primed for rapid growth while trading at half of Nvidia's valuation
When selecting investments, it is easy to get hung up on a particular metric, such as a dividend yield or a price ratio, but investors need to look deeper or they might miss opportunities. Inc. AMZN provides an example: Its stock has typically traded at a high price-to-earnings ratio. Investors tend to look at a stock's forward P/E ratio, which is the price divided by analysts' consensus estimate for earnings per share over the following 12 months. Over the past 10 years, Amazon's stock has traded at an average forward P/E of 79.5, while the S&P 500 SPX has traded at an average forward P/E of 18.7, according to FactSet. But Amazon's stock was up 855% for 10 years through Friday, while the S&P 500 returned 235% with dividends reinvested. My daughter's boyfriend, a guest in my home, offered to powerwash part of my house — then demanded money What on Earth is going on with the American consumer? My father-in-law has dementia and is moving in with us. Can we invoice him for a caregiver? 'The situation is extreme': I'm 65 and leaving my estate to only one grandchild. Can the others contest my will? 20 stocks primed for rapid growth while trading at half of Nvidia's valuation It turns out that for Amazon's management team, bottom-line earnings traditionally weren't a focus. The emphasis was on reinvesting most of the cash being generated to expand the business in multiple directions. So the Amazon story was about revenue growth, rather than EPS growth. And that brings us to Nvidia Corp. NVDA. Last week Laila Maidan looked into Nvidia's relatively high forward P/E and explained why the stock might still be considered a bargain for long-term investors, based on analysts' expectations for the company's revenue growth. Nvidia's stock traded at a forward P/E of 28.1 at Friday's close, while the S&P 500 traded at a weighted forward P/E of 21.4. It is not a surprise to see Nvidia trading at a P/E valuation that is 31% higher than that of the index. But based on consensus estimates among analysts polled by FactSet, Nvidia is expected to increase its sales per share at a compound annual growth rate of 41.7% through 2026, versus an expected sales-per-share CAGR of 5.5% for the S&P 500. All such estimates in this article are adjusted by FactSet to match calendar years; about 20% of companies in the S&P 500 have fiscal reporting periods that don't match the calendar. For Nvidia, investors pay a premium for the higher expected growth rate. And that sets the stage for a stock screen. Which companies trading at low P/E multiples are also expected to increase revenue quickly? For this screen we are looking at revenue growth projections — specifically sales per share. We are using the per-share numbers because they reflect expected dilution to a company's share count if it issues new shares to help fund an acquisition. Merging with a competitor will obviously make revenue increase. But if the share count rises significantly, sales per share will be lower. The per-share numbers help investors to understand whether or not a company might have overpaid for an acquisition. Starting with the S&P 500, we narrowed the list to companies trading at forward P/E ratios of 14 or less — half Nvidia's valuation. Actually, we rounded down, so the list was confined to stocks trading at a forward P/E of less than 14.5. Then we sorted the list by expected sales-per-share CAGR from calendar 2024 through 2026, based on consensus estimates among analysts polled by FactSet. Here are the 20 stocks in the S&P 500 with the highest expected sales-per-share CAGR through 2025 among those trading at a P/E of less than 14.5: Company Ticker Industry Forward P/E Expected sales-per-share CAGR from 2024 through 2026 Expand Energy Corp. EXE Integrated Oil 12.0 39.6% Super Micro Computer Inc. SMCI Computer Processing Hardware 14.1 31.9% EQT Corp. EQT Integrated Oil 13.6 26.0% Micron Technology Inc. MU Semiconductors 9.4 23.2% Coterra Energy Inc. CTRA Integrated Oil 8.3 21.2% First Solar Inc. FSLR Solar Power Equipment 8.7 20.5% Norwegian Cruise Line Holdings Ltd. NCLH Hotels/ Resorts/ Cruiselines 7.9 15.9% Incyte Corp. INCY Pharmaceuticals 10.7 15.5% Seagate Technology Holdings PLC STX Computer Peripherals 12.4 15.0% Gen Digital Inc. GEN Software 11.1 13.0% DaVita Inc. DVA Medical/ Nursing Services 11.6 12.0% Oneok Inc. OKE Oil & Gas Pipelines 14.2 11.8% Molina Healthcare Inc. MOH Managed Healthcare 11.7 11.8% Aptiv PLC APTV Electrical Products 9.0 10.9% UnitedHealth Group Inc. UNH Managed Healthcare 12.5 10.7% Elevance Health Inc. ELV Managed Healthcare 10.5 10.4% Dell Technologies Inc. Class C DELL Computer Processing Hardware 11.4 10.2% American International Group Inc. AIG Multi-Line Insurance 12.2 10.2% HCA Healthcare Inc. HCA Hospital/ Nursing Management 14.4 9.9% Ball Corp. BALL Containers/ Packaging 14.3 9.7% Source: FactSet You may need to scroll the table to see all of the data. It is a varied list. Super Micro Computer SMCI ranks second, with a 31.9% CAGR expected for sales per share through 2026. The stock soared last month after President Donald Trump announced investment agreements with Saudi Arabia to build data centers in the U.S., which lifted suppliers of related equipment. Read: Super Micro's stock keeps surging. Here's what might come next. It might surprise you to see UnitedHealth Group UNH on the list, in light of the company's numerous difficulties. These have included higher-than-expected costs in its Medicare Advantage business, reports of a government investigation into possible healthcare fraud and the departure of Chief Executive Andrew Witty. But with the stock having tumbled 40% this year through Friday, with dividends reinvested, analysts working for brokerage and research firms believe the worst is over, with 21 out of 29 analysts polled by FactSet rating UnitedHealth a buy or the equivalent. Only three of the analysts rate the stock a sell or the equivalent. Leaving the companies passing the screen in the same order, here is a summary of analysts' opinions about the stocks: Company Ticker Share buy ratings Share neutral ratings Share sell ratings May 30 price Consensus price target Implied 12-month upside potential Expand Energy Corp. EXE 90% 10% 0% $116.13 $128.45 11% Super Micro Computer Inc. SMCI 47% 41% 12% $40.02 $40.69 2% EQT Corp. EQT 72% 24% 4% $55.13 $60.63 10% Micron Technology Inc. MU 85% 12% 3% $94.46 $123.95 31% Coterra Energy Inc. CTRA 83% 17% 0% $24.31 $33.41 37% First Solar Inc. FSLR 78% 20% 2% $158.08 $202.43 28% Norwegian Cruise Line Holdings Ltd. NCLH 72% 28% 0% $17.65 $23.65 34% Incyte Corp. INCY 45% 52% 3% $65.06 $73.95 14% Seagate Technology Holdings PLC STX 59% 36% 5% $117.94 $119.88 2% Gen Digital Inc. GEN 45% 55% 0% $28.48 $31.83 12% DaVita Inc. DVA 9% 83% 8% $136.26 $167.14 23% ONEOK Inc. OKE 67% 33% 0% $80.84 $106.75 32% Molina Healthcare Inc. MOH 42% 47% 11% $305.04 $356.93 17% Aptiv PLC APTV 68% 23% 9% $66.81 $75.76 13% UnitedHealth Group Inc. UNH 73% 17% 10% $301.91 $376.05 25% Elevance Health Inc. ELV 75% 25% 0% $383.84 $491.94 28% Dell Technologies Inc. Class C DELL 81% 19% 0% $111.27 $136.52 23% American International Group Inc. AIG 55% 45% 0% $84.64 $90.88 7% HCA Healthcare Inc. HCA 59% 34% 7% $381.39 $387.95 2% Ball Corp. BALL 61% 33% 6% $53.58 $61.23 14% Source: FactSet Any stock screen has its limits and should only be used as a tool as part of your own research if you are selecting individual companies for investment. Click on the tickers for more about each company. Read: Tomi Kilgore's detailed guide to the information available on the MarketWatch quote page 'You never know what might happen': How do I make sure my son-in-law doesn't get his hands on my daughter's inheritance? Strategists forecast a sizzling summer for small-cap stocks 'I am getting very frustrated': My mother's adviser has not returned my calls. He manages $1 million. Is this normal? My life partner is 18 years my senior. He wants to leave his $4.5 million fortune to me — not his two kids. Do we tell them? 'I'm afraid to ask her': My stepmother won't show me my father's will. What now?

Wall Street Journal
42 minutes ago
- Wall Street Journal
This Conservative Is Doing Just Fine, Thank You, After Getting Dumped by Trump
'House of David,' a retelling of the biblical shepherd's unlikely rise, capped season one with the future king's epic takedown of Goliath and started April in Amazon's top streaming spot. David's surprise triumph was also Leonard Leo's. The conservative lawyer and co-chairman of the Federalist Society has been secretly helping bankroll Wonder Project, a Texas-based studio that produced the popular series and, Leo hopes, will follow with a string of Christian- and conservative-leaning shows so slick they can go head-to-head with other big-budget entertainment.
Yahoo
an hour ago
- Yahoo
Amazon Prime Video Redefines NASCAR Broadcasts with a Bold New Era of Streaming and Innovation
Amazon Prime Video has officially taken the wheel in NASCAR's latest media revolution, and it's not just about where fans watch races, but how they experience them. As part of NASCAR's new seven-year media rights deal kicking off in 2025, Amazon secured exclusive streaming rights to five mid-season Cup Series races annually. That alone is a landmark shift. But when Prime Video debuted with the Coca-Cola 600 on Memorial Day weekend, the first-ever points-paying Cup race aired solely on a streaming platform, it was clear this was more than just a broadcasting contract. It's the beginning of NASCAR's streaming era. Amazon's Broader Sports Play Prime Video's entry into NASCAR builds on Amazon's broader push into live sports. The tech giant already owns rights to the NFL's 'Thursday Night Football', Premier League soccer, and WNBA matchups. NASCAR represents the latest step in a long-term plan to draw cord-cutting fans and modernize the live sports experience. Advertisement For NASCAR, partnering with Amazon helps diversify its reach. As NASCAR President Steve Phelps said, the league aimed to 'secure long-term stability with an optimized mix of distribution platforms.' Amazon offers access to a younger, more tech-forward audience, and early numbers suggest it's working. Streaming Debut Delivers Younger, Engaged Viewers Amazon's first Cup race drew a peak of 2.92 million viewers, including 800,000 in the key 18–49 demographic—more than any NASCAR cable race in the last three years. While overall viewership lagged behind last year's traditional Fox broadcast, the younger median age and digital engagement signal growth potential. And for fans, the change wasn't just about the platform, it was about the product. Amazon eliminated full-screen commercials during green-flag racing, replacing them with picture-in-picture ads. It's a long-overdue fix to one of NASCAR's most frustrating TV traditions. Advertisement Related: NASCAR schedule 2025 Game-Changing Features: No Missed Moments, More Control Prime's fan-first approach includes innovations like 'Key Moments,' letting viewers rewind major highlights on demand, and 'Rapid Recap,' which delivers a condensed video summary for fans who join mid-race. These tools are built for modern sports viewers used to TikTok speed and DVR control. In addition, Amazon is using Amazon Web Services (AWS) to layer in real-time stats and predictive insights, similar to what AWS already powers for Formula 1. From tire wear to pit strategy, expect smarter analysis baked into the coverage. Advertisement There's also a seamless e-commerce tie-in, allowing fans to 'Shop the Race' and buy team gear in real time. It's an extension of Amazon's retail empire, but also a clever way to let passion turn into purchase with a single click. A Broadcast Team Built for Credibility Fans tuning in to Prime Video's NASCAR coverage were met by a familiar voice: Dale Earnhardt Jr., alongside longtime crew chief Steve Letarte and seasoned broadcaster Adam Alexander. The team brings deep credibility and experience, and unlike some networks, Amazon sends its entire crew on-site to every race, enhancing authenticity and access. Supporting them are pit reporters Marty Snider, Kim Coon, and Trevor Bayne, while Danielle Trotta, Carl Edwards, and Corey LaJoie lead pre- and post-race coverage. The Coca-Cola 600 post-race show ran over an hour, something rarely seen on traditional TV. Challenges Ahead for NASCAR and Fans Still, not everyone is sold. While Amazon partnered with DirecTV to stream races in bars and restaurants, some rural or older fans have struggled to adapt. Internet access, tech familiarity, and subscription fatigue are all real hurdles. Advertisement But team owners and sponsors are bullish. As 23XI Racing President Steve Lauletta said, 'This is a positive move to reach consumers where they are.' The marketing upside, especially for sponsors eager to tap Amazon's platform, is hard to ignore. Related: Prime Video Review 2025 – What to Know Before Subscribing The Future of NASCAR Broadcasting Ultimately, NASCAR's partnership with Amazon feels like a test case for the future of all live sports. It's not just about streaming, it's about flexibility, data, and personalization. If successful, this hybrid model of streaming and traditional TV could become the new norm across major leagues. Advertisement For fans, the tradeoff is clear: a slightly different way to watch in exchange for deeper, richer coverage that's focused more on the racing, and less on missing it. If Amazon continues listening to the fanbase and delivering a product built around access, engagement, and innovation, NASCAR may have found a long-term pit partner for the digital age. Related Headlines