More than 17,000 cars sold in Q1 2025

African Manager

06-05-2025

The number of cars sold on the Tunisian market during the first quarter of 2025, whether by authorized dealers or via the parallel market, amounted to 17,439 vehicles, compared with 15,343 vehicles during the same period in 2024.
Authorized dealers sold 11,860 vehicles of various categories during the quarter, compared with 11,191 vehicles in the same period last year, an increase of 5.9%.
According to the Chambre nationale syndicale des concessionnaires et constructeurs automobiles, part of the Tunisian Confederation of Industry, Trade and Handicrafts (UTICA), 5,579 cars were sold on the parallel market, compared with 4,152 cars between March 2025 and March 2024, an increase of 34%.
The parallel market, according to the same source, refers to the sale of cars by certain private companies established in different regions of the country, which invest in the purchase and resale of vehicles to the public.
In terms of popular cars, 1,632 units were sold compared to 1,453 in the same period last year, with an average of 570 cars sold in March 2025 compared to 526 in March 2024.
Six commercial brands offered these popular vehicles with a maximum price of 34,805 dinars and a minimum price of 28,925 dinars.
Commercial vehicles: 10% increase
A total of 3,637 commercial vehicles were sold in the first quarter of this year, compared to 3,296 in the same period last year, an increase of over 10%. As for passenger cars, 8,223 units were sold compared to 7,895, an increase of about 4.1%.
More than 46,000 new cars sold in Tunisia by 2024
It is worth noting that the new car market in Tunisia recorded total sales of 46,436 units between January and October 2024, compared with 46,055 vehicles sold during the same period in 2023, representing a slight increase of 0.8%, despite structural constraints, notably the quota system imposed by the Ministry of Trade.
According to African Manager's statistics, the South Korean brand Hyundai dominates the sales ranking with 5617 units sold.
It is followed by KIA with 4611 units and Peugeot in third place with 3402 units. Suzuki (2929 units), Isuzu (2800) and Toyota (2504) complete the top six best-selling brands.
Each year, the local market absorbs between 50,000 and 60,000 new cars, but the number of purchase requests far exceeds this threshold, with 150,000 to 200,000 requests per year, according to Brahim Debbache, president of the Chambre syndicale des concessionnaires automobiles.
This discrepancy is explained by the quota system, which limits the number of imported vehicles.
Dealers are calling for a return to a more flexible quota system, similar to the one in place before 2023, to make the market more fluid and reduce waiting times for consumers.