Working together for Filipino district
Winnipeg groups marching towards their goal of a Filipino district have two targets in sight: membership and new collaboration.
The Manitoba Filipino Business Council, Kultivation Festival and Mabuhay District have committed to upping their resource sharing as each organization grows and strives for a 'Little Manila.'
'We all have very similar goals,' said Jackie Wild, president of the Manitoba Filipino Business Council.
MIKAELA MACKENZIE / FREE PRESS Allan Pineda, co-founder of Kultivation Festival (left), and Jackie Wild, president of the Manitoba Filipino Business Council and owner of Tito Boy Restaurant, at the restaurant on Friday, April 25, 2025. Three Filipino organizations Ѡthe Manitoba Filipino Business Council, Kultivation Festival and Mabuhay District Ѡhave committed to greater collaboration as they work towards a goal of creating a Filipino district within Winnipeg and greater cultural promotion For Gabby story. Winnipeg Free Press 2025
Yet the three partners are distinct, she said. Nearly 100 people have become members of the business council, which provides resources and hosts events for Filipino professionals.
Kultivation Festival, an annual celebration of Filipino culture that began in 2020, draws thousands of attendees annually.
Mabuhay District became a non-profit last year; its leadership aims to create a Filipino hub of business and culture within Winnipeg.
Mabuhay District will host its first membership drive today. Three days later, the Manitoba Filipino Business Council will highlight its intentional collaboration with the district and Kultivation Festival to its annual general meeting-goers.
'We're, right now, figuring out how we can actually lean on each other's resources,' Wild said.
There's already cross-pollination. Wild is the vice-chair of Mabuhay District; several people have membership or leadership positions spanning the three organizations.
Still, the groups can be siloed, mirroring a trend across dozens of Filipino associations throughout the province. Repetition happens, Wild said.
Volunteers, sponsorship and event planning will be strategically managed and distributed between the three partners moving forward. The trio will hold their first joint fundraiser later this year; details are being worked out.
It's a break from the scarcity mindset some immigrants and their children assume when entering Canada, breeding competitiveness, Wild said.
'It's a new, more progressive way of thinking,' said Allan Pineda, Kultivation Festival executive director. 'It just makes more sense with everybody working together.'
The partnership announcement comes roughly four months ahead of Kultivation Festival's return (Aug. 18-24).
Pineda is planning for roughly 30 different events and a larger festival wingspan. Neepawa, Brandon and Steinbach could host activities this year, he said.
Also new: Tagalog language workshops and a baking competition with Winnipeg's Sugar Blooms and Cakes, whose bakers won The Big Bake: Holiday Food Network Canada challenge in 2022.
Kultivation Festival, Mabuhay District and Manitoba Filipino Business Council are volunteer-run. Pineda estimates he spends upwards of 100 hours on Kultivation Festival per year, on top of a full-time job and other volunteer work (he's a Mabuhay District co-founder).
He's hoping new resource sharing will lighten volunteers' loads. Mabuhay District is made up of Kultivation Festival founders; still, the same groups work with each other on an individual basis, leading to unnecessary duplications, Pineda and Wild said.
'People are putting in so much work … because they believe in this idea and whole vision of the future,' Pineda said.
Mabuhay District organizers presented their idea of a Filipino hub in front of provincial ministers and Premier Wab Kinew in May 2024. Since then, they've conducted focus groups and gathered associations' perspectives.
'We don't want to get too far into design until we've done a considerable amount of community consultation,' said Joseph Orobia, Mabuhay District president.
As such, the 16-member board doesn't have a concrete plan. A business council office, education centre, shops and restaurants are being considered, likely in Winnipeg's northwest quadrant.
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Orobia, an architect by trade, hopes to enlist an urban planner this fall. He suspects community funding for the project will come before government or other large investments. The district rollout could take up to 30 years, he estimated in May.
'It's not like we're working slow. We just want to do everything properly,' said Pineda. 'We want to involve the entire community.'
Mabuhay District is selling memberships at The Forks' second-floor event space from 6 p.m. to 9 p.m. today. A one-year membership costs $25; a five-year commitment is $100. Voting rights and the chance to become a board member — shaping the proposed district's future — is the draw, Orobia said.
Manitoba has the highest proportion of Filipinos on a per capita basis, Canada's 2021 census shows. More than 70,000 Manitoba residents reported immigrating from the Philippines.
gabrielle.piche@winnipegfreepress.com
Gabrielle PichéReporter
Gabrielle Piché reports on business for the Free Press. She interned at the Free Press and worked for its sister outlet, Canstar Community News, before entering the business beat in 2021. Read more about Gabrielle.
Every piece of reporting Gabrielle produces is reviewed by an editing team before it is posted online or published in print — part of the Free Press's tradition, since 1872, of producing reliable independent journalism. Read more about Free Press's history and mandate, and learn how our newsroom operates.
Our newsroom depends on a growing audience of readers to power our journalism. If you are not a paid reader, please consider becoming a subscriber.
Our newsroom depends on its audience of readers to power our journalism. Thank you for your support.
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Forward Looking Statements This press release includes "forward-looking statements" which may be identified by the use of words such as "estimate," "plan," "project," "forecast," "intend," "will," "expect," "anticipate," "believe," "seek," "target" or other similar expressions that predict or indicate future events or trends or that are not statements of historical matters. 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These forward-looking statements are provided for illustrative purposes only and are not intended to serve, and must not be relied on by any investor, as a guarantee, an assurance, a prediction or a definitive statement of fact or probability. Actual events and circumstances are difficult or impossible to predict and will differ from assumptions. Many actual events and circumstances are beyond the control of JVSPAC and Hotel101. These forward-looking statements are subject to a number of risks and uncertainties, including the ability of JVSPAC and Hotel101 to successfully or timely consummate the proposed Transaction, including the risk that any regulatory approvals are not obtained, are delayed or are subject to unanticipated conditions that could adversely affect the combined company or the expected benefits of the proposed Transaction or approval of the shareholders of JVSPAC or Hotel101; failure to realize the anticipated benefits of the proposed Transaction; the combined company's ability to execute on its business model, potential business expansion opportunities in foreign countries and growth strategies, retain and expand customers' use of its hotel services and attract new customers, and source and maintain talent; risks relating to the combined company's sources of cash and cash resources; risks relating to Hotel101's business; risks relating to JVSPAC's and the combined company's vulnerability to security breaches; risks relating to the combined company's ability to manage future growth; the effects of competition on the combined company's future business; the amount of redemption requests made by JVSPAC's public shareholders; the outcome of any potential litigation, government and regulatory proceedings, investigations and inquiries involving the parties to the Transaction; the impact of the COVID-19 pandemic on Hotel101's or the combined company's business and the global economy; and those factors discussed in JVSPAC's final prospectus related to its initial public offering dated January 18, 2024, under the heading "Risk Factors," in JVSPAC's Annual Report on Form 10-K for the fiscal year ended December 31, 2024 under the heading "Risk Factors" filed with the SEC on March 11, 2025 and other documents filed, or to be filed, by JVSPAC with the SEC. If any of these risks materializes or our assumptions prove incorrect, actual results could differ materially from the results implied by these forward-looking statements. There may be additional risks that neither JVSPAC nor Hotel101 presently knows or that JVSPAC and Hotel101 currently believe are immaterial that could also cause actual results to differ from those contained in the forward-looking statements. In addition, forward-looking statements reflect JVSPAC's and Hotel101's expectations, plans or forecasts of future events and views as of the date of this press release. JVSPAC and Hotel101 anticipate that subsequent events and developments will cause JVSPAC's and Hotel101's assessments to change. However, while JVSPAC and Hotel101 may elect to update these forward-looking statements at some point in the future, JVSPAC and Hotel101 specifically disclaim any obligation to do so. These forward-looking statements should not be relied upon as representing JVSPAC's and Hotel101's assessments as of any date subsequent to the date of this press release. Accordingly, undue reliance should not be placed upon the forward-looking statements. Important Information About the Proposed Transaction and Where to Find It The proposed Transaction will be submitted to shareholders of JVSPAC for their consideration and approval. JVSPAC and Hotel101 have filed with the SEC a registration statement (the "Registration Statement") containing a proxy statement to be distributed to JVSPAC's shareholders in connection with JVSPAC's solicitation for proxies for the vote by JVSPAC's shareholders on the proposed Transaction and other matters as described in the Registration Statement, as well as a prospectus relating to the offer of the securities to be issued to Hotel101's shareholders in connection with the completion of the proposed Transaction. JVSPAC will mail a definitive proxy statement and other relevant documents to its shareholders as of the record date established for voting on the proposed Transaction. JVSPAC's shareholders and other interested persons are advised to read the definitive proxy statement/prospectus, once available, in connection with JVSPAC's solicitation of proxies for its special meeting of shareholders to be held to approve, among other things, the proposed Transaction, because these documents contain important information about JVSPAC, Hotel101 and the proposed Transaction. Shareholders may also obtain a copy of the definitive proxy statement as well as other documents filed with the SEC regarding the proposed Transaction and other documents filed with the SEC by JVSPAC, without charge, at the SEC's website located at or by directing a request to JVSPAC at G/F Hang Tak Building, 1 Electric Street, Wan Chai, Hong Kong. Participants in the Solicitation JVSPAC, DoubleDragon Corporation, Hotel101, and their respective directors, executive officers and other members of management and employees may, under SEC rules, be deemed to be participants in the solicitations of proxies from JVSPAC's shareholders in connection with the proposed Transaction. Information regarding the persons who may, under SEC rules, be deemed participants in the solicitation of JVSPAC's shareholders in connection with the proposed Transaction are set forth in the proxy statement/prospectus contained in the Registration Statement which was declared effective by the SEC on June 2, 2025. You can find more information about JVSPAC's directors and executive officers in JVSPAC's final prospectus related to its initial public offering dated January 18, 2024. Additional information regarding the participants in the proxy solicitation and a description of their direct and indirect interests can be found in the proxy statement/prospectus contained in the Registration Statement. Shareholders, potential investors and other interested persons should read carefully the definitive proxy statement/prospectus, once available, before making any voting or investment decisions. You may obtain free copies of these documents from the sources indicated above. No Offer or Solicitation Contacts
