Subway rival reveals latest move to steal away customers with it's 'ultimate temptation' menu
Jimmy John's is heating up summer with a new limited-time sandwich lineup — and an unexpected side of steamy storytelling.
The popular Subway rival launched the items today as part of its Summer Menu of Ultimate Temptation, also known as SMUT.
SMUT consists of four sandwiches: Spicy East Coast Italian, Beach Club, Ultimate Porker, and the Kickin' Ranch Chicken Wrap.
Any customer who purchases these items with the promo code BEACHREAD can gain access to 'The Blade and the Brine,' an audiobook narrated by The White Lotus star Walton Goggins.
Goggins described the book as a beach read with drama, desire, and 'a little danger' and admitted that recording it got 'pretty steamy.'
Guests who order between today and June 29 will unlock the first part of the audiobook, and customers who order on July 1 through 6 will unlock part 2.
Parts 1 and 2 of the audiobook will be delivered to customers via email on July 1 and July 8.
Besides these seductive sandwiches, Jimmy John's is celebrating summer with its newly released Lemon Sunshine Cookie.
Fans interested in trying Jimmy John's latest Italian creation will eat some spicy enough to satisfy one's 'favorite plot twist.'
The spicy offering includes hand-sliced salami and capocollo, provolone cheese, oil and vinegar, onion, lettuce, tomato, mayo and hot Jimmy Peppers.
Beach Club is the sandwich that can satisfy any customer looking to read on a beautiful sunny day.
The item is made up of turkey breast, provolone cheese, avocado spread, cucumber, lettuce, tomato, and mayo.
The Ultimate Porker is suitable for any pork enthusiast, and can be toasted.
The meaty sandwich comes with smoked ham, applewood smoked bacon, lettuce, tomato, and mayo.
The only wrap on the SMUT menu is the 'saucy pick' for customers interested in kickin' it for the summer season.
This wrap features chicken, provolone cheese, onions, lettuce, tomato, Jimmy Peppers, and ranch.
Jimmy John's has become a top competitor against Subway, the largest US sandwich chain that closed over 1,645 locations in the past two years.
Operating over 2,600 locations, Jimmy John's is currently the nation's largest owned delivery sandwich brand.
It's also created fun ideas for its marketing campaigns and recruited Jersey Shore cast member Nicole 'Snooki' Polizzi last year to help launch its 'Picklewich.'
As of now, the chain regularly earns over $2 billion in annual revenue and is working on continuing its global expansion.
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