Kisah Apparels secures Rs 13cr to expand offline & D2C biz
Kolkata: Kisah Apparels, a Kolkata-based men's celebration and ethnic wear brand, has raised Rs 13 crore in an angel funding round. The company plans to expand its offline presence, scale up direct-to-consumer (D2C) operations and invest in brand building.
The funding was done at a valuation of Rs 100 crore for the company. The round was led by Sagar Daryani, founder of Wow! Momo, along with Apoorv Salarpuria (Salarpuria Investments), Rahul Todi (CEO, Shrachi Group), Vinod Dugar (CEO, RDB Group) and Inflection Point Ventures.
Founded in 2018 by Yash Sarawagi, an ex-investment banker, and Yashwi Ladasaria, a former EY consultant, Kisah was later joined by Saurav Kothari, who worked with Snapdeal and Bajaj Finserv.
The company began with a marketplace-first model and is now evolving into an omnichannel brand. It currently operates two offline retail stores, with three more outlets planned across key Indian cities.
"There was a clear roadmap — starting with marketplaces, then D2C, and now offline," said Sarawagi, also the CEO of Kisah Apparels. "E-commerce gave us a pan-India reach and deep customer insights, which are now fuelling our D2C and offline growth — backed by data, customer pull and positive cash flow at the company level," he said.
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Kisah opened two stores in Gariahat and will open one more in Bangalore soon. "Going forward, we shall go deeper into retail," he added.
Daryani said the brand's strategic focus on the target customer delivered strong performance metrics. "The business grew from ₹40–45 crore to a run rate of over ₹100 crore, with positive operating cash flow and PAT. That's phenomenal," he added.
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