Ice Spice teams up with Revlon for first fragrance line
Revlon announced on Wednesday a global fragrance licensing deal with four-time Grammy-nominated artist, Ice Spice.
Under the agreement, Ice Spice will co-create a bespoke fragrance line with Revlon's product development team, drawing inspiration from her unique style. The first fragrance in the line is expected to launch in 2026.
'We are delighted to embark on this exciting new chapter with viral sensation and powerhouse talent, Ice Spice. She is bold and innovative, just like Revlon, making this a perfect match,' said Michelle Peluso, CEO of Revlon.
'This deal also marks a major step in the revitalization of Revlon's fragrance business and for the company's ambitious growth plans. Transforming our fragrance business with groundbreaking deals like this not only strengthens our portfolio but also allows us to reach new audiences. I can't wait to see what we create together.'
Revlon's fragrance portfolio includes several major names in beauty and fashion, including Elizabeth Arden, Juicy Couture, Christina Aguilera, and Curve.
The addition of Ice Spice to its lineup reflects Revlon's renewed focus on accelerating its fragrance business, and is expected to help the brand connect with a new generation of consumers.
Ice Spice said: 'I have been a lifelong fan of Revlon and I am so excited to be partnering with them on my first fragrance. Revlon is an iconic brand that has a long history of innovation, and I am honored to work together with them to develop my fragrance line that embodies me and inspires fans to embrace their individuality.'
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