World Athletics strikes exclusive broadcast deal with BeIN Media Group
BeIN Sports secures three-year deal to broadcast 12 major athletics events across 24 MENA nations.
World Athletics has entered into a three-year exclusive broadcast agreement with beIN Media Group, granting the network rights to air the World Athletics Championships and other major competitions across 24 countries in the Middle East and North Africa (MENA) region. The deal, which runs through 2027, ensures that fans in the region can follow 12 top-tier athletics events via beIN Sports, the group's sports network.
The partnership kicked off with the broadcast of the World Athletics Indoor Championships Nanjing 25 last month and continues with the upcoming World Athletics Relays in Guangzhou, China, set for 10–11 May 2025. The highlight of the calendar will be the World Athletics Championships in Tokyo, Japan, scheduled for 13–21 September 2025. The agreement also includes coverage of the World Athletics Road Running Championships.
In 2026, beIN Sports will continue its coverage of elite global athletics, including the World Athletics Cross Country Championships in Tallahassee, the World Athletics Indoor Championships in Torun and the World Athletics U20 Championships in Eugene. Viewers will also have access to the World Athletics Road Running Championships in Copenhagen, as well as the World Athletics Race Walking Team Championships and the World Athletics Relays.
The partnership will culminate in 2027 with two major events in China—the World Athletics Road Running Championships in Yangzhou and the World Athletics Championships in Beijing.
Mohammad Al-Subaie, CEO of beIN MENA, said: 'Securing the rights for the World Athletics Championships across 24 countries in MENA is another significant strategic achievement for beIN and one that reinforces our commitment to providing world-class coverage of diverse sports to our extensive regional audience. We now look forward to working with World Athletics to bringing the excitement of athletics directly to new and current athletics fans throughout the region.'
World Athletics President Sebastian Coe added: 'We are delighted to have beIN Sports as our exclusive broadcaster for World Athletics Series Events in the Middle East and North Africa. BeIN is renowned worldwide for the quality of its sports coverage and can help athletics reach new and existing fans in key markets for us in Africa and the Middle East. We look forward to working with them to bring our World Athletics Series events to the MENA region for the next few years.'
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