‘Find Gen Z on Snapchat': A new hub for Gen Z marketing
At 377 million, Gen Z is India's largest generational cohort, reshaping the consumer landscape in ways marketers can't ignore. According to a
Snap
and BCG (Boston Consulting Group) report, this generation already drives $860 billion in spending, projected to rise to $2 trillion by 2035. Yet, despite the scale of this opportunity, only 15% of marketers are actively adapting their strategies to engage this digital-first, values-driven audience.
While 45% of marketers acknowledge Gen Z's growing influence, most lack a nuanced understanding. The gap between awareness and action is more than a missed opportunity; it is a critical risk in an era where cultural relevance drives success.
Recognising the need for a deeper, fact-based understanding of this powerful cohort, ETBrandEquity, in association with Snapchat, brings you 'Find Gen Z on Snapchat' to help brands connect with this audience through immersive, interactive, and authentic experiences.
This collaboration aims to equip brands with a reliable and comprehensive benchmark for decoding the Gen Z mindset and equip them with tools to target this dynamic cohort. The hub, designed as a strategic guide, is supported by case studies and insights that show how leading Indian brands across fashion & lifestyle, FMCG, e-commerce and tech, including Ajio, ITC and Myntra, have successfully leveraged Snapchat.
These brands have not only boosted their ROAS (Return On Ad Spends) but also achieved full-funnel marketing objectives by engaging Gen Z through creative, contextual campaigns tailored to their digital-first, values-led preferences.
The need for this collaboration stems from the urgency to understand Gen Z, a generation whose significant spending makes the case clear. With $75–80 billion spent annually on travel, $45–50 billion on fashion and lifestyle, $20–25 billion on consumer tech devices, $30–35 billion on packaged food and beverages and $7–9 billion on beauty and personal care, Gen Z is an economic powerhouse that brands cannot ignore.
To truly harness the opportunity that Gen Z represents, marketers must develop a deeper understanding of who Gen Z is and what they value. The report highlights that 77% of Gen Z are visually inspired, gravitating towards content that is immersive and image-led. Authenticity matters deeply to this cohort; three in four say it is non-negotiable. Their choices are rooted in trust and relatability. 70% turn to friends and family as their primary guides, while 29% say their role models come from backgrounds they relate to.
For brands, this is more than insight; it is instruction: speak through visuals, lead with authenticity and connect through lived experiences.
For businesses seeking to drive online sales or build brand awareness that truly connects with Gen Z,
Snapchat Ads
offer a direct pathway. With over 200 million users in India, brands can leverage AR (Augmented Reality) filters to allow users to virtually try on products and engage in more immersive ways.
Visit 'Find Gen Z on Snapchat': The essential resource for marketers targeting Gen Z:
https://brandequity.economictimes.indiatimes.com/find-genz-on-snapchat
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