Executive Director Kristen Strawser talks London Downtown, Redbud Ride
Kristen Strawser, 34, was named executive director of London Downtown in November 2024.
After 10 years with the organization, former director Julie Rea stepped down from the position late last year. Strawser, already having served on the London Downtown board for nearly a year, promptly took on the role — bringing a fresh yet experienced perspective.
"I've always been passionate about small towns and the way vibrant downtowns can serve as the heartbeat of a community," Strawser said of her decision to accept the position. "Before stepping into this role, I was already involved with local events and small business, so when the opportunity presented itself, I was excited and honored to be considered."
In the short time Strawser has served in her role as director, she has already begun planning exciting new ideas for the upcoming year.
"This year, my focus is on increasing community engagement and fostering relationships to enhance the events we already have in place. We're also working on strengthening our event lineup to bring even more people downtown consistently," Strawser stated. "Think outdoor activities, themed nights, and events that highlight local art and food. We'll be sharing more soon."
Strawser shared that the London Downtown board has started refreshing the "look and feel" of certain events, creating new partnerships, and exploring ways to make downtown more kid-friendly and family-focused. When it comes to existing events, Strawser said the Redbud Ride stands out to her.
"It's one of those events that showcase the beauty of our area and brings in new visitors," Strawser stated. "I love the energy it brings downtown."
With time, Strawser hopes to see downtown London develop into a space where "families make memories, small businesses thrive, and visitors leave wanting to come back."
"I want it to feel alive—not just during events, but all the time," Strawser stated. "I'm incredibly excited about what's ahead. I'm grateful for the support so far and can't wait to keep building something special for our little town."
Strawser, born and raised in London, attended South Laurel High School. In addition to her recent role, Strawser is a business owner. Strawser's business, Moody Cows, is a local ice cream shop located at 318 North Main Street in London.
Strawser encourages anyone interested in volunteering at London Downtown events, beautification projects, and creative initiatives to contact the organization through the website at https://www.londonkydowntown.com/ or social media.
To contact Strawser directly, text or call (606) 260-7628. For additional information regarding London Downtown, contact londonkydowntown@gmail.com.
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