Names of 2025 Andam Fashion Awards' 11 finalists revealed
The jury's 33 members have chosen the finalists of the 2025 Andam Fashion Awards. Eleven entrants have been shortlisted for the final round of the emerging designer competition's 36th edition. The winners in the awards' five categories will each receive a Swarovski trophy designed by Alexandre Mattiussi, patron of this edition's Pierre Bergé Prize. On June 30, the finalists will showcase their labels, making the case for their creative and business potential.
Grand Prize and Special Prize
The following five labels will compete for Andam's Grand Prize (with a €300,000 purse) and the Special Jury Prize (worth €100,000). French women's ready-to-wear label Alainpaul is defined by its conceptual approach towards the way clothes are choreographed around the body. By analysing the essence of movement, Alainpaul reinvents ballet dancing clothes in an urban context, where style concepts and wearability co-exist.
The second finalist, Zomer, was founded by Danial Aitouganov, an Amsterdam-born Dutch fashion designer with Tatar roots. After stints at major names like Alexander Wang, Chloé, Burberry, and Louis Vuitton, Aitouganov co-founded his own label in 2023 with designer Imruh Asha. Zomer is distinctive for its colours and floral prints.
Egonlab, a label with an 'urban tailoring-punk DNA,' was founded in 2020 by Florentin Glémarec and Kevin Nompeix. It blends tartan suits with polka-dot ties, shaggy hats and oversize boots, stained football jerseys and handbags made from leather footballs. The signature traits of Meryll Rogge, the label by the eponymous Belgian designer, are upcycling and unisex designs. It features a rather classic wardrobe, mixing and matching between urban outfits and sportswear. Finally, Willy Chavarria and his eponymous menswear label originate from Mexico. His looks have a sensual, vigorous vibe, sporting tattoos, open-necked shirts and belted trousers.
Pierre Bergé Prize
Three labels have been shortlisted for the Pierre Bergé Prize, competing for a €100,000 purse. French designer Burç Akyol and his eponymous label have established a dialogue between East and West. Akyol, who grew up in France in a Maghreb community, creates menswear looks characterised by sensuality and elegance.
Mouty's refined streetwear - Mouty
The second finalist is another eponymous label, Jeanne Friot. The Paris-based designer has been creating sustainable, upcycled unisex fashion since 2020, her collections produced in limited volumes. Mouty is a tailored streetwear label also launched in 2020 and previously backed by the French women's ready-to-wear federation's Talents programme. The latest collection designed by Bertille and Thomas Mouty is heavily influenced by Americana, hip-hop and pop music culture, and cinema.
Fashion Accessories Prize
Three brands are vying for the Fashion Accessories Prize, worth €100,000. Panconesi was founded in 2018, and regards jewels as spiritual objects to be cherished like living artefacts. Each piece of jewellery is designed by Marco Panconesi as an extension of its wearer's body. Sarah Levy designs accessories inspired by contemporary attitudes and behaviour. The Belgian brand has developed a new vocabulary for accessories, mixing craftsmanship with upcycling and paying attention to functionality and durability.
Panconesi is on the Fashion Accessories Prize shortlist - Panconesi
Finally, Phileo was founded by Philéo Landowski in 2019. It brings an architectural perspective to footwear design, and is also active in multi-disciplinary projects. It has featured in artistic collaborations like the Tadashi Kawamata monumental installation for Phileo at Dover Street Market Paris in September 2024.
Access to consultancy and materials
Whether they win nor not, the 11 shortlisted labels will all be able to tap the expertise of various fashion names. For example, Balenciaga will give them priority access to its fabric and raw material inventory as part of the 'Powered by Balenciaga' initiative, launched in 2020. Longchamp will put its dormant stock of leather and other materials at their disposal as part of the 'Longchamp Re-Play' programme, introduced in 2019. The OTB group will stage an in-person workshop in Paris on the apprenticeship trades that are key for the fashion industry's sustainable development. Finally, the Tomorrow showroom will stage digital mentoring sessions designed to help the labels optimise their merchandising, commercial and financial strategies.
The Andam's French finalists will also benefit from priority access to the IFM's Accelerator programme, and the financial know-how of IFCIC.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
France 24
11 hours ago
- France 24
Lois Boisson: from unknown to great home hope at Roland Garros
Handed a wildcard to enter the tournament, the 22-year-old hit the headlines in France on Monday when she kept home hopes alive by battling past third seed Jessica Pegula to reach the last eight. That come-from-behind 3-6, 6-4, 6-4 win in the fourth round meant the previously unheralded Boisson had become the first French player, male or female, to attain the quarter-final stage at Roland Garros since 2017. She is the lowest-ranked woman to reach a Grand Slam quarter-final since former top-20 player Kaia Kanepi did so at the 2017 US Open, and is the first to do so on debut at a major since Carla Suarez Navarro at Roland Garros in 2008. Boisson's underdog story was hailed as a "fairytale at Roland Garros" by French daily Le Monde, while Le Figaro basked in her "incredible adventure". Already the sole French representative left in the last 16 on either side of the draw, few gave the Dijon-native much chance of keeping the tricolore flying in Paris before her match against US world number three Pegula. Stepping onto Court Philippe Chatrier for the first time to play a match, Boisson showed no signs of nerves as her ferocious forehand and the backing of the showpiece stadium's partisan crowd got her over the line against her much-fancied opponent. "When I came on the court to do the warm-up, was, like, incredible for me. You know, I watch the stadium, and I told to myself 'Okay, I will play matches on this court, but it's okay. It's a court like every court'," said Boisson. Although not quite at capacity at the start of the match, Boisson's fightback soon captured the Parisian spectators' attention. "In the beginning, even though there weren't many, you can still hear them on centre court," she recounted. "But for the third set, it was full. It was incredible. As soon as a point was tight, it (the support) would be really incredible." Despite this new-found fame, Boisson is adamant she won't let it go to her head as she stays focussed on her "dream" Roland Garros. "During the tournament, I'm trying to stay in my bubble and not to see what's happening around me," she said. "No, things are not going to change for me. They're going to continue in the same way. "It's just that my ranking will enable me to play larger, more important tournaments. That's the only thing that's going to change." 'Tough to swallow' If mainstream notoriety is new to her, it is not the first time Boisson has had her name on the lips of the tennis world. Last April, British player Harriet Dart generated a mini-social media storm when she was overheard asking the chair umpire to request Boisson apply deodorant during their match at a 250 event in Rouen. Boisson laughed off the incident at the time, responding with a pithy request for a collaboration with a toiletries company, but now it's her playing that has people talking. The daughter of a former professional basketballer, Boisson first picked up a racquet at the age of eight. In early 2021, at the age of 17, she made her debut on the main circuit at the WTA 250 tournament in Lyon. Eliminated in the qualifying rounds of the French Open in 2021, 2022 and 2023, she was a serious contender for an invitation to the main draw last year, after winning four clay-court tournaments on the secondary circuit in the spring of 2024. But shortly prior to the start of the tournament, she ruptured the anterior cruciate ligament in her left knee. "The injury was very tough to swallow," said Boisson, who missed nine months of action while on the treatment table. A year later, she finds herself in the quarter-finals in Paris, where she will face the rising star of the woman's game and Russian sixth seed Mirra Andreeva with a chance to write her own chapter in French tennis history. © 2025 AFP
France 24
12 hours ago
- France 24
Discovering the Englishman who invented Parisian Haute Couture
Born in Lincolnshire in 1825, Worth crossed the Channel with nothing but a dream and ended up dressing royalty and redefining what it meant to be fashionable. Best-selling author Stephen Clarke has just penned a new book on Worth – "Charles Frederick Worth, the Englishman Who Invented Parisian Haute Couture" – lifting the veil on the man who stitched the French fashion system together. From day wear to opera coats, tea gowns to ballgowns, Worth didn't just design clothes –he invented the modern fashion industry: seasonal collections, live models, runway shows and the designer label itself. Don't miss this captivating look at the Englishman who crowned Paris as the world's fashion capital and whose legacy still shapes what we wear today. The exhibition runs until September, leaving plenty of time to discover the forgotten outsider who dressed the world.
France 24
16 hours ago
- France 24
'The French Ingredient': American creates go-to French cooking school
France 07:04 Issued on: 07:04 min From the show For many lovers of France, moving to Paris and making a life here is a dream. American Jane Bertch took that dream and ran with it by creating the go-to cooking school in Paris, La Cuisine Paris. She's also the author of a book about the intense process to make that happen, entitled "The French Ingredient". In this edition of Entre Nous, Jane talks us through her French adventure.
