Rethink mobile photography with AI
South Africa will get its first close-up look at the new HONOR 400 and HONOR 400 Pro. Judging by the immediate reaction, it will not disappoint. The series will launch at the Kyalami Racecourse in Midrand. Here, the unveiling of the HONOR 400 and HONOR 400 Pro will bring together tech, creativity and speed in a way that hits home for local users.
But behind the fanfare and flashbulbs, one feature stood out, AI SuperZoom. It's the kind of innovation that quietly shifts how we take photos. More than just digital zoom, it's a smart system that brings detail forward without the blur. Whether you're photographing Table Mountain from Sea Point, trying to capture elephants from a safe distance in Pilanesberg, or zooming into the lights of the Jozi skyline, AI SuperZoom turns moments that were 'too far' into visual gold. And that's just the start. Here's 7 things that instantly change when AI SuperZoom lands in your hands.
1. You'll zoom in on life like a cinematographer
Suddenly you're not just snapping photos. You're framing scenes. With 30x zoom on the HONOR 400 and up to 50x on the HONOR 400 Pro, you can capture a saxophonist on Long Street from across the road or spot a lion lazing in the shade at Kruger without needing a heavy lens or perfect timing.
2. You'll spot details you've walked past for years
That weathered signage above the Fish Hoek café you've never noticed. The distant hilltop ruins outside Clarens? With AI SuperZoom, the camera doesn't just zoom - it finds meaning in the margins and turns the unnoticed into something worth sharing.
3. You'll become the friend who gets the shot
At the rugby? On the beach? Or in the back row at that Amapiano festival or back of the stadium waiting to see that winning penalty converted. Whichever corner its scored – you'll know instantly. AI SuperZoom means you're not just part of the moment; you're capturing it properly. Whether it's a 7-year old's big moment on the school stage or a DJ mid-spin, distance no longer limits quality.
4. You'll start trusting zoom again
For years, smartphone zoom has meant blur, noise and disappointment. HONOR's AI SuperZoom changes that. It sharpens intelligently, enhances lighting and balances detail without you needing to touch a thing. The result? Zoomed photos that still feel like your vision, just closer.
5. You'll create moving memories without editing
Snap a photo, then let AI Image to Video turn it into a dynamic clip. From a still frame of Constitution Hill or a portrait shot at dusk in Maboneng, you can generate a short, cinematic video with a tap. It's instant, social-ready and a real storytelling flex.
6. You'll reclaim the past with AI upscale
Got that old, printed photo of your Gogo at the Union Buildings in 1965? Use AI Upscale to restore it digitally, eliminating scratches and adding clarity. What used to be a memory trapped in fading paper becomes a high-res moment you can share with your family WhatsApp group. Take that bow.
7. You'll stop saying 'I'll edit it later'
With AI Erase Passers-by and SuperZoom working in real time, your phone starts handling edits as you shoot. No more background clutter. No more cropping after the fact. The photo you wanted is the one you get, straight out the camera.
Paired with a 200MP Ultra-clear AI Camera, features like AI Image to Video, AI Erase Passers-by, and AI Upscale, the HONOR 400 Series feels less like a phone and more like a creative toolkit built for the streets, skylines and stories of Mzansi. It even gets closer to the all-round value Mzansi wants - with a 6000mAh battery, 80W SuperCharge for HONOR 400 and 100W SuperCharge for the HONOR 400 Pro, a 5000nit Ultra Bright Display and intelligent tools running on MagicOS 9.0, the HONOR 400 Series. Whether it's your city, your culture or the people around you, this is a lens that brings everything into focus - a creative companion for Mzansi in every beautiful daily detail.
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