Yoga push brings focus on lesser-known sites
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Vijayawada: The state govt's month-long International Yoga Day series has put the spotlight on lesser-known historical sites and tourist spots in Andhra Pradesh, giving the tourism sector an unexpected windfall.
Ahead of Prime Minister Narendra Modi's visit to the state, the govt is organising yoga events at archaeological sites, historical temples, structures, and beaches, bringing attention to these places.
Although AP has many historical structures that could capture the attention of national and international tourists, they could not get the required popularity due to lack of focus from the successive governments.
However, the tourism department, in collaboration with the health department, planned various activities to promote yoga and tourism. The response has been overwhelming, with yoga events at historical places garnering significant attention. Encouraged by the response, the tourism department plans to sustain the momentum.
Special chief secretary (tourism) Ajay Jain said, "We will conduct yoga events in 100 tourist destinations by June 20, promoting both yoga and tourism.
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This has helped in two ways. While it helped promote yoga, it has also helped us making the tourist destinations more popular."
He added that Prime Minister Modi's visit to Visakhapatnam for the main International Yoga Day event will showcase the city as a major tourist destination.
To maintain the momentum, chief minister Chandrababu Naidu will release an events calendar on June 27, featuring events planned for the entire year.
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