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Consumer spending drops in May as tariffs fuel anxiety

Consumer spending drops in May as tariffs fuel anxiety

Axios5 hours ago

American shoppers slowed spending in May, as retail sales fell 0.9% last month, the Commerce Department said on Tuesday.
Why it matters: The worse-than-expected figures come after consumers splurged on autos and other goods in recent months to beat tariff-related price increases.
It will be difficult for economists to parse whether this is a troubling sign for the economy — or if consumers simply pulled back after stronger spending earlier this year.
By the numbers: A drop in spending on autos and parts pulled down the May retail sales figure. Retail sales at motor vehicle shops fell by 3.5%, while spending at home appliance stores fell by 2.7%.
Spending at gasoline stations fell by 2%, likely a result of lower pump prices. The data is not adjusted for inflation.
April data was also revised lower; retail sales fell by 0.1% in the month, versus the 0.1% gain the government first estimated.
The intrigue: Consumers upped spending across other categories in May, including miscellaneous retailers, hobby shops and e-commerce stores and clothing retailers.

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Tax Bill Lacks Votes as Senate Aims for SALT, Medicaid Deals
Tax Bill Lacks Votes as Senate Aims for SALT, Medicaid Deals

Yahoo

time25 minutes ago

  • Yahoo

Tax Bill Lacks Votes as Senate Aims for SALT, Medicaid Deals

(Bloomberg) -- Republican leaders are aiming for quick negotiations over needed changes to the newly unveiled Senate tax bill which lacks the votes to secure majorities in both chambers as written. Security Concerns Hit Some of the World's 'Most Livable Cities' As Part of a $45 Billion Push, ICE Prepares for a Vast Expansion of Detention Space As American Architects Gather in Boston, Retrofits Are All the Rage How E-Scooters Conquered (Most of) Europe Taser-Maker Axon Triggers a NIMBY Backlash in its Hometown The prospect of prolonged talks with holdouts in both the conservative and moderate wings of the party threaten Senate Majority Leader John Thune's goal of passing President Donald Trump's tax-cut legislation by July 4. The Senate bill makes much more aggressive cuts to Medicaid spending than the version the House passed last month, an aspect that is already drawing pushback from moderate Republicans and lawmakers concerned about the political ramifications of restricting health benefits for their constituents. Finance Chair Mike Crapo told reporters he's 'not surprised' by the reaction so far to the Medicaid changes, and said they are vetting the bill with colleagues. Those provisions will likely score as saving several hundreds billions more than the House bill, he said. Vice President JD Vance is meeting with Senate Republicans at the Capitol on Tuesday to urge them to support the bill. The Senate bill takes a hardline stance against raising the $10,000 cap on the state and local tax deduction, earning it an immediate thumbs-down from a faction of New York, New Jersey and California House members who have threatened to block the bill if it doesn't include the $40,000 SALT cap deal they struck with House Speaker Mike Johnson. Crapo also told reporters that the SALT provisions will have to be worked out with the House and the White House. The cap in the Senate bill is considered a placeholder. 'That's a very big piece obviously,' he said. Generous tax breaks for tips, overtime and pass-through businesses were also scaled back to reduce the price tag of the bill. Even still, conservatives say they aren't satisfied with these efforts to reduce the overall cost and are plotting to delay a planned Senate vote next week to August. 'This is just the opening shot,' said Texas Senator John Cornyn, a leadership ally, adding that many Republicans just saw the bill for the first time on Monday. Earlier: Harvard Wins Reprieve, SALT Stalls: Tax Bill Winners and Losers The Senate can only pass the bill if a minimum of 50 out of 53 Republican senators vote for the measure and Vice President JD Vance breaks the tie. There are already more than three Republican senators who have said they have problems with the bill. 'This bill needs a lot of work,' Missouri Senator Josh Hawley said after learning the bill restricts a tax on Medicaid providers, a move that would reduce reimbursements to states and he says would mean the closure of rural hospitals. Hawley that he spoke to Trump about the bill, noting that Trump told him he was 'surprised' by the Senate's Medicaid cuts. 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Stock market today: Dow, S&P 500, Nasdaq fall as Trump calls for 'unconditional surrender' of Iran
Stock market today: Dow, S&P 500, Nasdaq fall as Trump calls for 'unconditional surrender' of Iran

Yahoo

time36 minutes ago

  • Yahoo

Stock market today: Dow, S&P 500, Nasdaq fall as Trump calls for 'unconditional surrender' of Iran

US stocks fell on Tuesday amid dwindling hopes for a quick resolution to Israel-Iran hostilities, as President Trump heightened his rhetoric against Iran and called for an "unconditional surrender." In a post on Truth Social, Trump said the US knows where the country's leader is hiding, adding, "He is an easy target, but is safe there — We are not going to take him out (kill!), at least not for now. But we don't want missiles shot at civilians, or American soldiers. Our patience is wearing thin." Stock losses picked up steam shortly following the post. The Dow Jones Industrial Average (^DJI) fell around 0.4%, while the benchmark S&P 500 (^GSPC) dipped roughly 0.5%. The tech-heavy Nasdaq Composite (^IXIC) also pulled back around 0.5%. Overall, US stocks have so far proved resilient amid the conflict. The major gauges ended higher on Monday after a report that Iran sought a ceasefire and a return to nuclear program negotiations. But new reports on Tuesday indicated that the US is contemplating military strikes against Iran, heightening concerns about the possibility of a full-scale regional conflict. Oil prices jumped about 3% as investors weighed the stream of remarks and reports, with Brent futures (BZ=F) rising above $75 a barrel and West Texas Intermediate (CL=F) crude hovering just below $74. At the same time, Wall Street is also grappling with concerns over Trump's trade policy and the direction of US interest rates. As the date for lifting the pause on Trump's sweeping tariffs approaches, US officials have used the G7 summit to pursue trade deals. The first completed deal emerged Monday, when Trump and British Prime Minister Keir Starmer signed off on the US-UK trade pact agreed in May. So far, other deals have proved elusive. Read more: The latest on Trump's tariffs Meanwhile, in the week's key data release, US retail sales fell 0.9% in May, more than economists expected, as consumers pulled back from a pre-tariff splurge. Wall Street is looking to the Federal Reserve's two-day meeting that starts on Tuesday for clues to whether policymakers still want to cut interest rates twice in 2025, given recent signs of cooling inflation. The Fed is expected to hold rates steady in its decision on Wednesday. In the latest in a string of signs that market sentiment has recovered significantly from the heigh of April's tariff turmoil, Bank of America's June Global Fund Manager's Survey showed 66% of investors said they believe the global economy will achieve a "soft landing," in which inflation falls to the Fed's 2% target without an outright downturn in economic activity. The 8-month high among respondents believing a soft landing is in sight, comes as recession probabilities have tumbled over the past month while consumers worst fears about a tariff-driven inflation spike have also subsided. Bank of America Global Research chief investment strategist Michael Hartnett wrote the survey showed, "investor sentiment back to pre-Liberation Day 'Goldilocks bull' levels." Yahoo Finance's Ines Ferré reports: Read more here. JetBlue's (JBLU) stock declined more than 3% on Tuesday after the company revealed plans to further reduce costs and scale back flights. Yahoo Finance's Brooke DiPalma reports: Read more here. A prolonged conflict between Israel and Iran may do more than rattle energy markets. One argument on Wall Street is that it could push the Federal Reserve to cut interest rates sooner than expected. "A sustained rise in oil prices could cause the Fed to strike a more dovish tone," Oxford Economics chief US economist Ryan Sweet wrote in a recent note to clients, arguing that an extended oil shock could dent demand and potentially spill over into an otherwise resilient labor market. That's because, historically, sudden spikes in oil prices tend to cause only a temporary rise in inflation that the Fed usually overlooks. But with the economy already softening, a persistent surge could pose a bigger threat to growth and jobs than to inflation itself. "The economy has slowed and is vulnerable to anything else going wrong, including a sudden and persistent increase in oil prices," Sweet said. "If the Fed views the hit to the economy and the labor market as greater than the temporary boost to inflation, the central bank could signal that it's open to cutting interest rates sooner." On Tuesday, oil prices rallied, with international benchmark Brent (BZ=F) rising above $75 a barrel after President Trump called for Tehran residents to evacuate and rebuffed the idea of an Israel-Iran ceasefire. That contrasted with optimism on Monday, when the Wall Street Journal reported that tensions between Iran and Israel had eased, sparking a rally in US equities and stabilizing crude oil prices following last week's biggest price surge in three years. Sweet, whose baseline forecast is that the Fed will deliver its first rate cut in December, noted it may take weeks before markets gain a clearer sense of the direction of oil prices. Read more here. Solar stocks were pummeled in early afternoon trading after the Senate's version of President Trump's tax and spending bill showed that Republicans are united in eliminating tax credits for clean energy. The Senate's changes to the bill, released on Monday, called for a total phaseout of solar and wind credits by 2028, prompting the sell-off in solar names. Meanwhile, the revisions extended tax incentives for hydropower, nuclear, and geothermal energy until 2036, boosting shares of Sam Altman-backed nuclear energy startup Oklo (OKLO) and other energy names that are seen as winners. Read more about what the Senate's budget blueprint means for business. Yahoo Finance's Dan Howley and Alexis Keenan report: Read more here. US stocks slid on Tuesday as President Trump played down the prospect of a truce between Israel and Iran and retail sales came in below expectations. The Dow Jones Industrial Average (^DJI) fell around 0.4%, while the benchmark S&P 500 (^GSPC) dipped roughly 0.3%. The tech-heavy Nasdaq Composite (^IXIC) also pulled back 0.3%. Kraft Heinz (KHC) stock edged higher after the maker of Kool-Aid and Jell-O said it's eliminating synthetic dyes across the remaining 10% of its US portfolio that contains them. Yahoo Finance's Brooke DiPalma reports that Kraft Heinz will replace artificial dyes with natural colors or reinvent items with new colors. The company will also refrain from launching new products that contain food additives. This announcement comes amid growing scrutiny of food additives. Health and Human Services Secretary Robert F. Kennedy Jr. has said he wants to remove artificial coloring from the food supply by the time he leaves office. Read more here. The US Department of Defense announced Monday that it awarded OpenAI ( a $200 million contract to "develop prototype frontier AI capabilities to address critical national security challenges in both warfighting and enterprise domains." "This contract is one of the largest Department of Defense contracts given to a software provider when measured by annual contract value," William Blair analyst Louie DiPalma wrote in a note to clients Monday. DiPalma said that the "contract announcement could signal increased competition from OpenAI going forward" for Palantir (PLTR) "if OpenAI moves into Palantir's ontology territory." Ontology refers to an operational layer in Palantir's platform. DiPalma noted that Palantir paved the way for OpenAI and others. "Palantir has pioneered software providers serving as prime contractors for Department of Defense programs," DiPalma wrote. "Traditionally, software providers served as subcontractors to systems integrators. Under the new administration, the Department of Defense is looking to contract directly with commercial software providers when possible." Palantir rose less than 1% on Tuesday. In December, Palantir shares dropped as much as 5% when defense tech firm Anduril ( announced a partnership with OpenAI to "develop and responsibly deploy advanced artificial intelligence (AI) solutions for national security missions." Retail sales fell in May, dragged down by declines in gas and auto purchases during the second month that a wide array of President Trump's tariffs were in effect. Headline retail sales declined 0.9% in May, surpassing economists' expectations for a 0.6% decline month on month. By comparison, sales decreased 0.1% in April, according to revised Census Bureau data. A 2% decline in gasoline sales, a 3.5% slide in auto purchases, and a 2.7% decline in building materials drove the May headline number lower. There was some positive news in the release: The control group in Thursday's release, which excludes several volatile categories and factors into the gross domestic product (GDP) reading for the quarter, rose 0.4%. That compares with a 0.1% decrease seen in April. Economists expected a 0.3% increase. May sales, excluding auto and gas, declined 0.1%. Economists had expected a 0.3% rise. In April, sales excluding auto and gas rose 0.1%. Reddit stock (RDDT) rose roughly 5% in premarket trading on Tuesday following the social media platform's release of new AI ad tools at the Cannes Lions festival for marketers on its platform. Meanwhile, broader S&P 500 futures (ES=F) fell by 0.3%. The gain follows Reddit's 6.8% jump Monday, after media reports spotlighted a recent analysis from data analytics firm Semrush, showing that Reddit is the second most cited website in Google AI overviews. 'Reddit may also perform well because Google has a partnership with Reddit and uses Reddit data to train its systems,' Semrush analyst Rachel Handley wrote in the June 9 analysis. Google announced its $60 million deal with Reddit last February. Despite Reddit stock's climb this week, shares are far below their high of above $230 in February. The stock traded at around $131 before the market open Tuesday. Yahoo Finance's Hamza Shaban writes in today's Morning Brief newsletter: Read more here. A standout record-setting rally in gold (GC=F) is about to peter out, Citigroup strategists said as they forecast a slide back below $3,000 an ounce for the precious metal in coming quarters. Bloomberg reports: Read more here. Economic data: Retail sales (May); Industrial production (May); NAHB housing market index (June); Import price index (May) Earnings: La-Z-Boy Incorporated (LZB) Here are some of the biggest stories you may have missed overnight and early this morning: Investor optimism has squashed another downbeat catalyst Trump: EU not offering fair trade deal, Japan being 'tough' too Trump says he wants 'real end' to conflict, not just ceasefire Anne Wojcicki's 23andMe bid may not end DNA data lawsuit How a prolonged Israel-Iran conflict could speed up Fed rate cuts US solar stocks slammed after Senate changes to tax bill Trump says he will probably extend TikTok deadline again SoftBank sells T-Mobile stake for $4.8 billion to fund AI push Here are some top stocks trending on Yahoo Finance in premarket trading: T-Mobile US, Inc. (TMUS) stock fell 4% in premarket trading on Tuesday, after SoftBank Group Corp. (SFTBF, SFTBY) managed to raise $4.8B via the sale of T-Mobile US Inc. shares. The move is set to help fund Softbank's plans for artificial intelligence. Microsoft (MSFT) stock fell over 1% before the bell today following reports that the Big Tech's relationship with OpenAI has become "strained." Per The Wall Street Journal, OpenAI executives are weighing the option of whether to accuse Microsoft of anticompetitive behavior, according to people familiar with the matter. Solar stocks dropped in premarket trading Tuesday after Senate Republicans released a bill that would end tax credits for wind and solar earlier that other sources. The news caused SunRun Inc. (RUN) stock to drop by 28% and SolarEdge Technologies Inc. (SEDG) by 21%. US solar stocks have tumbled after a Senate panel released proposals for an early and full phase-out of solar and wind energy tax credits on Monday. The plan to remove credits by 2028 are among the several changes put forward by a Republican-controlled panel to President Trump's "big beautiful" tax and spending bill. Shares of Enphase Energy (ENPH), which makes solar inverters, dropped 17% before the bell. Meanwhile, solar panel seller Sunrun (RUN) tumbled 26%, while its peer SolarEdge Technologies (SEDG) sank more than 20%. First Solar (FSLR) pulled back 11%. Gold (GC=F) prices rose higher Monday night as the ongoing Israel-Iran conflict pushed risk-averse investors into safer positions, such as gold as a haven asset. Bloomberg reports: Read more here. In the latest in a string of signs that market sentiment has recovered significantly from the heigh of April's tariff turmoil, Bank of America's June Global Fund Manager's Survey showed 66% of investors said they believe the global economy will achieve a "soft landing," in which inflation falls to the Fed's 2% target without an outright downturn in economic activity. The 8-month high among respondents believing a soft landing is in sight, comes as recession probabilities have tumbled over the past month while consumers worst fears about a tariff-driven inflation spike have also subsided. Bank of America Global Research chief investment strategist Michael Hartnett wrote the survey showed, "investor sentiment back to pre-Liberation Day 'Goldilocks bull' levels." Yahoo Finance's Ines Ferré reports: Read more here. JetBlue's (JBLU) stock declined more than 3% on Tuesday after the company revealed plans to further reduce costs and scale back flights. Yahoo Finance's Brooke DiPalma reports: Read more here. A prolonged conflict between Israel and Iran may do more than rattle energy markets. One argument on Wall Street is that it could push the Federal Reserve to cut interest rates sooner than expected. "A sustained rise in oil prices could cause the Fed to strike a more dovish tone," Oxford Economics chief US economist Ryan Sweet wrote in a recent note to clients, arguing that an extended oil shock could dent demand and potentially spill over into an otherwise resilient labor market. That's because, historically, sudden spikes in oil prices tend to cause only a temporary rise in inflation that the Fed usually overlooks. But with the economy already softening, a persistent surge could pose a bigger threat to growth and jobs than to inflation itself. "The economy has slowed and is vulnerable to anything else going wrong, including a sudden and persistent increase in oil prices," Sweet said. "If the Fed views the hit to the economy and the labor market as greater than the temporary boost to inflation, the central bank could signal that it's open to cutting interest rates sooner." On Tuesday, oil prices rallied, with international benchmark Brent (BZ=F) rising above $75 a barrel after President Trump called for Tehran residents to evacuate and rebuffed the idea of an Israel-Iran ceasefire. That contrasted with optimism on Monday, when the Wall Street Journal reported that tensions between Iran and Israel had eased, sparking a rally in US equities and stabilizing crude oil prices following last week's biggest price surge in three years. Sweet, whose baseline forecast is that the Fed will deliver its first rate cut in December, noted it may take weeks before markets gain a clearer sense of the direction of oil prices. Read more here. Solar stocks were pummeled in early afternoon trading after the Senate's version of President Trump's tax and spending bill showed that Republicans are united in eliminating tax credits for clean energy. The Senate's changes to the bill, released on Monday, called for a total phaseout of solar and wind credits by 2028, prompting the sell-off in solar names. Meanwhile, the revisions extended tax incentives for hydropower, nuclear, and geothermal energy until 2036, boosting shares of Sam Altman-backed nuclear energy startup Oklo (OKLO) and other energy names that are seen as winners. Read more about what the Senate's budget blueprint means for business. Yahoo Finance's Dan Howley and Alexis Keenan report: Read more here. US stocks slid on Tuesday as President Trump played down the prospect of a truce between Israel and Iran and retail sales came in below expectations. The Dow Jones Industrial Average (^DJI) fell around 0.4%, while the benchmark S&P 500 (^GSPC) dipped roughly 0.3%. The tech-heavy Nasdaq Composite (^IXIC) also pulled back 0.3%. Kraft Heinz (KHC) stock edged higher after the maker of Kool-Aid and Jell-O said it's eliminating synthetic dyes across the remaining 10% of its US portfolio that contains them. Yahoo Finance's Brooke DiPalma reports that Kraft Heinz will replace artificial dyes with natural colors or reinvent items with new colors. The company will also refrain from launching new products that contain food additives. This announcement comes amid growing scrutiny of food additives. Health and Human Services Secretary Robert F. Kennedy Jr. has said he wants to remove artificial coloring from the food supply by the time he leaves office. Read more here. The US Department of Defense announced Monday that it awarded OpenAI ( a $200 million contract to "develop prototype frontier AI capabilities to address critical national security challenges in both warfighting and enterprise domains." "This contract is one of the largest Department of Defense contracts given to a software provider when measured by annual contract value," William Blair analyst Louie DiPalma wrote in a note to clients Monday. DiPalma said that the "contract announcement could signal increased competition from OpenAI going forward" for Palantir (PLTR) "if OpenAI moves into Palantir's ontology territory." Ontology refers to an operational layer in Palantir's platform. DiPalma noted that Palantir paved the way for OpenAI and others. "Palantir has pioneered software providers serving as prime contractors for Department of Defense programs," DiPalma wrote. "Traditionally, software providers served as subcontractors to systems integrators. Under the new administration, the Department of Defense is looking to contract directly with commercial software providers when possible." Palantir rose less than 1% on Tuesday. In December, Palantir shares dropped as much as 5% when defense tech firm Anduril ( announced a partnership with OpenAI to "develop and responsibly deploy advanced artificial intelligence (AI) solutions for national security missions." Retail sales fell in May, dragged down by declines in gas and auto purchases during the second month that a wide array of President Trump's tariffs were in effect. Headline retail sales declined 0.9% in May, surpassing economists' expectations for a 0.6% decline month on month. By comparison, sales decreased 0.1% in April, according to revised Census Bureau data. A 2% decline in gasoline sales, a 3.5% slide in auto purchases, and a 2.7% decline in building materials drove the May headline number lower. There was some positive news in the release: The control group in Thursday's release, which excludes several volatile categories and factors into the gross domestic product (GDP) reading for the quarter, rose 0.4%. That compares with a 0.1% decrease seen in April. Economists expected a 0.3% increase. May sales, excluding auto and gas, declined 0.1%. Economists had expected a 0.3% rise. In April, sales excluding auto and gas rose 0.1%. Reddit stock (RDDT) rose roughly 5% in premarket trading on Tuesday following the social media platform's release of new AI ad tools at the Cannes Lions festival for marketers on its platform. Meanwhile, broader S&P 500 futures (ES=F) fell by 0.3%. The gain follows Reddit's 6.8% jump Monday, after media reports spotlighted a recent analysis from data analytics firm Semrush, showing that Reddit is the second most cited website in Google AI overviews. 'Reddit may also perform well because Google has a partnership with Reddit and uses Reddit data to train its systems,' Semrush analyst Rachel Handley wrote in the June 9 analysis. Google announced its $60 million deal with Reddit last February. Despite Reddit stock's climb this week, shares are far below their high of above $230 in February. The stock traded at around $131 before the market open Tuesday. Yahoo Finance's Hamza Shaban writes in today's Morning Brief newsletter: Read more here. A standout record-setting rally in gold (GC=F) is about to peter out, Citigroup strategists said as they forecast a slide back below $3,000 an ounce for the precious metal in coming quarters. Bloomberg reports: Read more here. Economic data: Retail sales (May); Industrial production (May); NAHB housing market index (June); Import price index (May) Earnings: La-Z-Boy Incorporated (LZB) Here are some of the biggest stories you may have missed overnight and early this morning: Investor optimism has squashed another downbeat catalyst Trump: EU not offering fair trade deal, Japan being 'tough' too Trump says he wants 'real end' to conflict, not just ceasefire Anne Wojcicki's 23andMe bid may not end DNA data lawsuit How a prolonged Israel-Iran conflict could speed up Fed rate cuts US solar stocks slammed after Senate changes to tax bill Trump says he will probably extend TikTok deadline again SoftBank sells T-Mobile stake for $4.8 billion to fund AI push Here are some top stocks trending on Yahoo Finance in premarket trading: T-Mobile US, Inc. (TMUS) stock fell 4% in premarket trading on Tuesday, after SoftBank Group Corp. (SFTBF, SFTBY) managed to raise $4.8B via the sale of T-Mobile US Inc. shares. The move is set to help fund Softbank's plans for artificial intelligence. Microsoft (MSFT) stock fell over 1% before the bell today following reports that the Big Tech's relationship with OpenAI has become "strained." Per The Wall Street Journal, OpenAI executives are weighing the option of whether to accuse Microsoft of anticompetitive behavior, according to people familiar with the matter. Solar stocks dropped in premarket trading Tuesday after Senate Republicans released a bill that would end tax credits for wind and solar earlier that other sources. The news caused SunRun Inc. (RUN) stock to drop by 28% and SolarEdge Technologies Inc. (SEDG) by 21%. US solar stocks have tumbled after a Senate panel released proposals for an early and full phase-out of solar and wind energy tax credits on Monday. The plan to remove credits by 2028 are among the several changes put forward by a Republican-controlled panel to President Trump's "big beautiful" tax and spending bill. Shares of Enphase Energy (ENPH), which makes solar inverters, dropped 17% before the bell. Meanwhile, solar panel seller Sunrun (RUN) tumbled 26%, while its peer SolarEdge Technologies (SEDG) sank more than 20%. First Solar (FSLR) pulled back 11%. Gold (GC=F) prices rose higher Monday night as the ongoing Israel-Iran conflict pushed risk-averse investors into safer positions, such as gold as a haven asset. Bloomberg reports: Read more here.

Brace yourself: This is exactly how much you should have saved for your kid's college by the time they're 5, 13 and 18
Brace yourself: This is exactly how much you should have saved for your kid's college by the time they're 5, 13 and 18

Yahoo

time39 minutes ago

  • Yahoo

Brace yourself: This is exactly how much you should have saved for your kid's college by the time they're 5, 13 and 18

American families face ongoing college-affordability and student-debt crises as new technologies like artificial intelligence transform the workplace, casting doubt on the value of higher education in the future. Despite these challenges, financial planners say it remains wise for parents to prepare for the rising costs of education by saving — a lot — for college, and talking to their children about their options. Israel-Iran clash delivers a fresh shock to investors. History suggests this is the move to make. These defense stocks offer the best growth prospects, as the Israel-Iran conflict fuels new interest in the sector 'I prepaid our mom's rent for a year': My sister is a millionaire and never helps our mother. How do I cut her out of her will? 'He failed in his fiduciary duty': My brother liquidated our mother's 401(k) for her nursing home. He claimed the rest. My friend is getting divorced. Her husband offered to sign over their house. What's he hiding? If your newborn today plans to attend college, you should plan to save roughly $105,000 in a college fund by the time they turn 18, which would cover nearly 50% of their total college expenses — tuition, fees, housing and food — at a four-year, public in-state university. That's the latest advice for parents from T. Rowe Price TROW, an investment firm that offers college-savings plans. In order to achieve this staggering figure, parents today could invest $280 each month per child from the time they are born into a 529 college-savings account that earns 6% annually, which could grow to more than $19,000 by age 5, almost $45,000 by age 10, about $64,000 by age 13, and nearly $105,000 by the time they turn 18. That six-figure total is approximately 1.75 times the $59,972 estimated annual cost of college by that time. To fully cover 50%, parents would continue saving through the four years their child is enrolled in school. The analysis assumes the other half would be covered by student loans, scholarships and grants. Almost 30% of undergraduates receive federal student loans. Setting aside $280 per month for two children would add up to $6,720 per year. For a family of four making the average gross income of about $146,000, according to the Bureau of Labor Statistics, that would translate to 4.6% of gross income. 'That's achievable. They just have to control their spending,' Mark Kantrowitz, author of 'How to Appeal for More College Financial Aid,' told MarketWatch. Reaching this savings goal might require sacrificing wants, like vacations, but 'vacation is a luxury, not a necessity, so that should be the lowest priority,' he said. T. Rowe Price's guidelines suggest that by the time a child is 18, parents should have saved 1.75 times the current cost of one year of college. Over time, this means having 0.6 times the annual cost by age 5, when many children start elementary school; 1.1 times by age 10, as they prepare to enter middle school; and 1.35 times by age 13, before they begin high school. Average annual expenses at four-year, in-state public universities totaled $24,920 this year, and at private universities the average was $58,600. These benchmarks factor in average 5% annual college inflation, which would push up the mean annual cost of attending an in-state school to $59,972 in 18 years. Young said parents can monitor their progress each year using actual sticker prices at the time, as the $59,972 figure is just an estimate. For most parents, these are daunting figures. The median retirement savings, a more common savings goal, for a couple with children is just over $95,000, according to 2022 data from the Federal Reserve. But it is in parents' interest to come up with a plan for dealing with college costs, Larry Pon, a financial planner and accountant in California, told MarketWatch. Too many parents, determined to send their kids to their 'dream school,' say they will 'figure it out,' he said — and 'usually what 'figure it out' means is taking on student loans.' Related: Is going to college worth it? Ask these 5 questions to make sure it's a good investment for you. As they begin planning to save for college, parents must first establish where college expenses fit into family financial goals. In terms of priorities, an emergency fund comes first, Roger Young, a financial planner at T. Rowe Price, told MarketWatch. The next biggest priorities should be paying off high-interest debt and saving for retirement — which at the very least means maximizing an employer match, but preferably means saving at least 15% of income, which Young describes as 'adequate' for retirement. The planners MarketWatch spoke with all agreed that retirement savings were a higher priority than college savings. Unlike education, there is no loan product for retirement, they noted. After those more urgent goals are accounted for, parents can start saving for their children's education, and also should talk to their children about the plan. Parents who are not able to save $280 per month per child, as T. Rowe Price suggests, can establish different goals. Another framework is to aim to fund one-third of college costs from savings (rather than 50%), one-third from parent income while attending, and one-third from student loans or scholarships, said Kevin Brady, a financial planner at Wealthspire in New York. 'Those ratios can be adjusted as needed depending on total cost, age, income, number of kids and so on,' he said. Eventually, when children are old enough to work, they can also contribute to this $280 monthly target. 'I help clients reframe college savings as a shared responsibility: The family may cover part, and the student contributes through work, scholarships or modest loans,' said Nathan Sebesta, a financial planner at Access Wealth Strategies in New Mexico. Being realistic about a college budget might also mean thinking through the financial impacts of different options. Dave Ragen, who has three children and is a financial planner at Grunden Financial Advisory in Texas, said he was putting away about $350 total per month for college, which at times felt like 'a stretch.' He had originally aimed to save $20,000 to $30,000 for each of his children to attend community college and then a local university. When his son said he wanted to attend a school out of state, however, 'we started crunching the numbers, and there was a big difference from what the college cost actually was compared to what we had been talking about and planning with him.' Ragen tried to bump up the savings rate into their 529 college-savings account, but ultimately sat down with his son and 'ruled it out' based on the amount of debt he would likely have to take on to go out of state. The rule of thumb is not to borrow more than you think your annual starting salary will be. His son ultimately stayed in-state, got scholarships and contributed money from his summer jobs. For the typical American family, however, setting aside money for education is a stretch, especially with prices expected to rise due to changing U.S. tariff policy. 'For many families, fully funding college just isn't realistic,' said Liz Gillette, a financial planner at Curio Wealth in Maryland, who says the topic comes up often with clients in their 30s and 40s. 'I suggest having honest, age-appropriate conversations with your child early — about what types of programs make sense and how much the family can realistically contribute.' As it is, American parents are already less likely to have enough emergency savings to cover three months of expenses (49%) than adults in the U.S. overall (57%), according to 2024 data from the Federal Reserve. They are also more likely to have credit-card debt and higher credit-card balances than average, according to a 2023 PYMNTS survey. Read more: Parents are 'hunkering down financially' to brace for Trump tariff impact 'I've seen people who are very successful savers, saving at high percentages even though they don't have a ton of income,' Young said. Still, 'we need to give ourselves some grace.' To incentivize parents to save for college, Congress created 529 plans in the 1990s, offering tax-free earnings on investments used for higher education. (Many states also offer tax deductions on 529 contributions.) Sen. Mitch McConnell of Kentucky, the former Republican majority leader, and former Sen. Bob Graham, a Florida Democrat, led the effort to secure federal tax advantages. Starting in 2024, up to $35,000 left in 529 accounts also became eligible to be rolled over into Roth IRAs, giving parents more flexibility — and incentive — to save. For the 61% of high-school grads who go to college, 'the tax benefits are meaningful,' Young said of 529s. Earnings in regular savings accounts are taxed as ordinary income, and growth in taxable brokerage accounts are taxed as capital gains. Yet only 17.2 million families in the U.S., or roughly 15% of family households, use 529s, according to data from the research firm ISS Market Intelligence that was shared with MarketWatch. (One contributing factor is that about half of U.S. adults do not know what 529s are, a separate survey by Edward Jones found.) While high-income Americans have the greatest ability to take advantage of 529 benefits, ISS Market Intelligence data show others are also trying. The majority of households that have 529s — about 74% — earn less than $150,000 per year, roughly the threshold for the highest 20% of income earners in the U.S. The estimated median 529 account balance is $9,500, according to ISS, and among families that auto-deposit, the average contribution is about $200 per month. 'The most important point for anyone thinking about saving for college is to start now,' said David Mendels, principal of DBM Planning in New York. 'Time will either be your friend or your enemy, so make it your friend.' The earlier parents start saving, the more time can help their investments compound — meaning the amount they would have to contribute to meet that $105,000 target is hopefully lower than if they start later and have less time to let their investments grow. Parents who aren't able to start early — for example, if child-care costs consumed too much of the monthly budget — would have to save at a higher rate in order to meet the $105,000 benchmark, according to T. Rowe Price. Pon, the accountant in California, said his two children graduated college in 2021 and 2023. He deposited gifts from when his two children were born, as well as any monetary gifts for their birthdays, into their college savings. He regularly contributed to their 529s, and also took advantage when the markets were down by contributing more during those dips. When he looked at the tax form after withdrawing from his child's 529, the amount he had actually contributed on $10,000 was just $4,000; the other $6,000 'was tax-free growth,' he said. 'The most important message from a personal-finance perspective for families is that a dollar saved is more than a dollar earned,' said Paul Curley, a financial analyst and executive director of 529 & ABLE Solutions at ISS Market Intelligence. 'Saving automatically adds up, and 529s increasingly make sense for almost all families once an emergency fund is in place.' You may not reach your college-savings goal, but you and your children will benefit from doing what you can. The truth is that 'you can fund all your goals, but you may not be able to fund it to the degree that you want,' financial planner Marguerita Cheng, chief executive of Blue Ocean Global Wealth in Maryland, told MarketWatch. This may not be ideal, but parents should not be discouraged, she said: 'It's not all or none.' 'The reality is, college is inflating at a much faster rate than other goods and services,' said Cheng. 'If people can't do 100% of that goal, they can do a portion of that goal and start when their kids are little, with $50 or $100 [monthly]. … What's important here is the habit.' The amount that parents contribute can always increase as their income increases, she added. Cheng's children are ages 28, 26 and 20. When she was saving for their education, she was also caring for her father, who has Parkinson's disease. 'I, at that time, was worried about three things: the kids' college, my retirement, and making sure that I'm helping my parents,' she said. Cheng started with $50 contributions and gradually increased the amount over time. The most she was ever able to put away for the three of them was $1,000 per month total. She was able to use 529s to pay for about 50% of college expenses, with the rest funded by cash flow and federal student loans. Her son paid back his student loans by living at home while doing a fellowship that paid about $48,000 per year. Cheng said she made it clear to him that he couldn't just spend his salary on wants; he needed to set aside money for an emergency fund and a Roth IRA, and to pay off his student loans. Whatever your situation, 'do something,' Pon said. Even if you are only contributing a small amount each month, 'something is better than nothing,' he added. What personal-finance issues would you like to see covered in MarketWatch? We would like to hear from readers about their financial decisions and money-related questions. You can fill out or write to us at . A reporter may be in touch to learn more. MarketWatch will not attribute your answers to you by name without your permission. My husband is in hospice care. Friends say his children are lining up for his money. What can I do? My mother-in-law thought the world's richest man needed Apple gift cards. How on Earth could she fall for this scam? 'I'm not wildly wealthy, but I've done well': I'm 79 and have $3 million in assets. Should I set up 529 plans for my grandkids? My second wife says her 2 kids should inherit our estate, but I also have 2 kids. Is that fair? 'It might be another Apple or Microsoft': My wife invested $100K in one stock and it exploded 1,500%. Do we sell? Sign in to access your portfolio

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