New Business Book 'Built To Soar' Set To Revolutionize Leadership With Aviation-Inspired Strategies
The Built To Soar Book Covers Straight-from-the-Cockpit Strategies for Leading, Scaling, and Succeeding in Today's High-Stakes Business Environment
'Built to Soar' is a groundbreaking business guide that takes you on a journey from the cockpit of a C-5 Galaxy to the boardroom of today's most innovative companies. Drawing on the author's firsthand experience as a C-5 Galaxy instructor pilot and strategic corporate leader, the book uses vivid aviation metaphors to illustrate how purposeful design and rigorous discipline can transform your organization.
March 17, 2025 - Nashville, TN - From the roar of the massive Air Force C-5 Galaxy launching into the skies to leading high-performing organizations in the boardroom, 'Built to Soar' is the breakthrough business book every CEO and senior executive has been waiting for. Combining vivid aviation metaphors with actionable business frameworks, this upcoming release offers a refreshing, practical guide to building resilient, agile, and high-performing organizations.
Drawing on firsthand experience as a former C-5 Galaxy instructor pilot and seasoned senior executive, the author, Greg Born, reveals how the discipline, meticulous planning, and teamwork of aviation can be directly applied to craft a robust business airframe. In 'Built to Soar,' readers will discover:
• Purpose-Built Strategies: Just as every rivet on a C-5 Galaxy is engineered for a mission, learn how to design and fine-tune your business processes—from workflow inventories and system–tool maps to accountability charts—that ensure operational excellence.
• Real-World Frameworks & Case Studies: With insights drawn from respected sources such as Harvard Business Review, MIT Sloan, Deloitte, and real-life business cases like Netflix versus Blockbuster Video, the book provides step-by-step recommendations for deconstructing and then rebuilding a company's core foundation.
• The Values-Driven Advantage: Understand why clear, actionable values aren't just inspirational fluff but the essential autopilot that keeps your organization on course—even amidst turbulence.
• Engaging, Yet Executive-Tailored Tone: With a light touch of humor (as introduced in Chapter 1) balanced by the gravitas demanded by today's C-suite, 'Built to Soar' offers compelling narratives and reflective questions at the end of each chapter, empowering leaders to transform challenges into opportunities for growth.
'Just as pilots don't 'wing it' when they take off, businesses can't afford to settle for 'good enough',' explains the author. 'Every decision, every process, and every team member must align with your strategic mission if you want to truly soar. 'Built to Soar' is my invitation to leaders to rethink their approach, take decisive action under pressure, and create companies that are built to withstand any turbulence.
'Although the book is still in development, early interest and enthusiasm are already sky-high. Business leaders, CEOs, and forward-thinking executives are invited to visit Built To Soar Book to sign up for advance notifications, receive exclusive previews of select chapters, and gain early actionable insights.
About the Author:
Greg Born, a former US Air Force C-5 Galaxy instructor pilot turned senior executive, the author brings a unique blend of military precision and corporate savvy to 'Built to Soar.' With years of experience leading complex missions and multi-million-dollar business transformations, his insights offer a rare window into how aviation's rigorous standards can redefine operational excellence in any organization.
By bridging the world of aviation and business leadership, 'Built to Soar' is poised to become the viral, must-read guide for any business leader ready to navigate the skies of modern commerce. Sign up today to be notified for the release and prepare to take your organization to new heights!
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