Rising Qld star headlines new tourism campaign with Madonna classic

Sydney Morning Herald

27-04-2025

A year after enlisting Bluey and Robert Irwin to put Queensland on international radars, local musician Kita Alexander has been recruited to attract interstate holidaymakers with a reimagined take on a Madonna classic.
'That Holiday Feeling', a new video campaign from Tourism and Events Queensland, features Alexander performing Madonna's iconic '80s pop anthem Holiday against a montage of the state's best assets and natural attractions.
The celebrated destinations on display include the Great Barrier Reef and Mossman Gorge in North Queensland, K'gari's Lake McKenzie, the Sunshine Coast's Glasshouse Mountains, and Brisbane's Howard Smith Wharves.
Alexander, a singer-songwriter from Brisbane who lives in the Northern Rivers with her professional surfing husband, Owen Wright, and young family, launched the collaboration only a few weeks after finishing her support slot with internationally acclaimed pop artist Dua Lipa on her Australian tour.
Loading
'I am such a proud Brisbane-born, Gold Coast-raised girl, who never in her wildest imagination thought she'd be the face of her home state's major tourism brand,' Alexander said.
'I want people to hear this song and feel a rush of excitement – like they need to book a Queensland getaway immediately.'
Alexander listed the Great Barrier Reef, Hamilton Island and Noosa as favourite 'happy places' in her home state.
'I love being by the water ... our beaches and ocean are honestly some of the best in the world,' she said.