Radico Khaitan launches TRIKĀL and Morpheus whiskies
Radico Khaitan is raising a toast to India's evolving taste for premium spirits with the launch of two distinct whiskies—TRIKAL Indian Single Malt and Morpheus Super Premium Whisky.With the new launches, the company's goal is to dominate both the luxury and super-premium categories, building on the global success of its flagship Rampur Indian Single Malt.Crafted at the storied Rampur Distillery, TRIKAL marks Radico's boldest foray yet into the Indian single malt space. Priced between Rs 3,500 and Rs 4,500, the whisky debuts in key markets including Uttar Pradesh, Haryana, and Maharashtra, with plans for a wider national and global rollout in the coming months.advertisement
'TRIKAL is not merely a whisky—it is a temporal voyage,' the company said in a statement. 'It's a convergence of heritage and horizon, crafted not just for the moment, but for every moment that ever was or ever will be.'Radico's Managing Director Abhishek Khaitan positioned the launch as a milestone in the company's premiumisation journey. 'The Indian Single Malt segment has witnessed a remarkable transformation over the past decade. The launch of TRIKAL marks yet another milestone in Radico Khaitan's journey to elevate Indian spirits on the world stage and reflects our long-term vision of investing in innovation-led, homegrown luxury.'Echoing the sentiment, Chief Operating Officer Amar Sinha called TRIKAL a result of passion and precision. 'Every element, right from the selection of barley to the rare combination of casks used for maturation... We have blended tradition and technique to create an indulgent experience that connects with the deeper essence of time itself.'advertisementAlongside TRIKAL, Radico has also introduced Morpheus Super Premium Whisky, priced between Rs 1,200 and Rs 1,500.Building on the brand equity of Morpheus Brandy, which commands a 60% share in India's super-premium brandy segment, the new whisky is aimed at the next generation of drinkers—urban, aspirational, and achievement-orientated.'With Morpheus Whisky, we are proud to extend this powerful legacy into the super-premium whisky segment,' said Khaitan. 'This launch represents not just a strategic milestone for Radico Khaitan, but also a toast to the next generation of achievers who redefine success on their own terms.'Formulated with imported Scotch malts and Indian grain spirits, Morpheus Whisky is aged in Bourbon barrels to deliver a bold, full-bodied profile with fruity and floral notes—crafted for those who pursue ambition with intensity.
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