GIC launches ‘Achha Kiya Insurance Liya' campaign to bridge awareness gap in India's non-life insurance market
Business Economy
Mumbai, May 28 (UNI) The General Insurance Council (GIC) of India, the apex industry body representing all non-life insurers in India, on Wednesday launched a nationwide awareness campaign titled 'Achha Kiya Insurance Liya'.
Aligned with the ambitious goal of 'Insurance for All by 2047', the initiative aims to normalise insurance as an everyday financial safeguard and focuses on bridging the significant perception and trust gap in uptake of general insurance.
Speaking on the occasion, Dr Tapan Singhel, chairman, GI Council and MD & CEO, Bajaj Allianz General Insurance Co Ltd, said that insurance is still viewed more as a reluctant expense than a financial shield, the mindset shift is waiting to happen, and it begins with trust and relatability.
"'Achha Kiya Insurance Liya' is our collective attempt to bring insurance closer to the lives and language of ordinary Indians. This is about demystifying insurance, making it relevant and rewarding, not intimidating," he added.
UNI AAA SS
Tags: #GIC launches 'Achha Kiya Insurance Liya' campaign to bridge awareness gap in India's non-life insurance market
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Time of India
an hour ago
- Time of India
‘Time to start discussion on India-Abu Dhabi bilaterals as rights fully used:' Etihad CEO
Etihad Group CEO Antonoaldo Neves NEW DELHI: Airlines of Abu Dhabi and India have full exhausted their flying rights under the existing air service agreement (ASA) in the last one year and it's the 'right time to start discussions on revising the bilateral,' Etihad Group CEO Antonoaldo Neves said Monday at the IATA AGM. Desi carriers, led by IndiGo and then Akasa to some extent, exhausted the Indian side of the bilaterals six months back while the Abu Dhabi-based airline did so a year back. 'One-and-a-half years ago, we were using just 50% of the 50,000 weekly seats that Etihad can operate in each direction. Indian carriers that time were using just 25-30% of their similar entitlement. Everything changed in the last one year with airlines of both sides now fully utilising their allocation under the existing ASA. We operate 170 weekly flights to 11 Indian cities. Abu Dhabi has over 17 lakh Indians,' Neves said. The ramp up by Indian side, led by IndiGo, has been massive in this period. 'IndiGo is a very strong carrier. Their cost of operations are very competitive,' he said. However unlike Dubai, Abu Dhabi has not yet made a request for a revision of the bilaterals with India. Asked if like Dubai's Emirates, Etihad will also not use any hike in bilaterals to increase the connecting traffic it gets to and from India, he said: 'The debate between point-to-point and transit traffic is pointless. Our flights to and from India are over 90% full (due to which fares are high, like Emirates). When capacity increases, which we hope in a staggered manner, consumers will benefit with more flights, more capacity and lower fares. Six lakh Indians currently visit Abu Dhabi every year and this number is growing,' he said. Etihad has been eying a bigger pie of the huge India-US travel market by leveraging the pre-clearance for America that its hub in Abu Dhabi — Zayed International Airport — offers. The Customs and Border Protection (CBP) facility there lets flyers clear US immigration and customs there itself and skip long queues on arrival. Etihad currently serves four US destinations with nonstop flights to Boston, Chicago, New York, and Washington. It will also launch services to Atlanta in July 2025.
United News of India
an hour ago
- United News of India
Govt approves scheme to boost electric passenger car manufacturing in India
New Delhi, June 2 (UNI) The Central government on Monday approved a forward-looking scheme to promote the domestic manufacture of passenger cars, with a special focus on electric vehicles (EVs). Addressing a press conference, Union Minister of Heavy Industries HD Kumaraswamy said, 'This landmark initiative aligns with India's national goals of achieving Net Zero by 2070, fostering sustainable mobility, driving economic growth, and reducing environmental impact. It is designed to firmly establish India as a premier global destination for automotive manufacturing and innovation'. He said, the scheme is strategically crafted to position India as a global hub for electric vehicle manufacturing. With a minimum investment threshold of Rs 4,150 crore, it provides an enabling policy environment for leading global and domestic players to establish long-term manufacturing footprints in the country. Through calibrated customs duty concessions and clearly defined domestic value addition (DVA) milestones, the scheme strikes a balance between introducing cutting-edge EV technologies and nurturing indigenous capabilities, Kumaraswamy said. 'By mandating domestic value addition targets the scheme will further boost the 'Make in India' and 'Aatmanirbhar Bharat' initiatives, while empowering both global and domestic companies to become active partners in India's green mobility revolution,' he added. The Ministry of Heavy Industries (MHI) has issued notification regarding detailed guidelines for the 'Scheme to Promote Manufacturing of Electric Passenger Cars in India' (SPMEPCI/the Scheme) MHI had issued the Scheme notification on 15th March 2024, an official statement said. The Department of Revenue, Ministry of Finance had also issued the notification on March 15, 2024 for reduced import duties in line with the provisions of the Scheme. The notice for inviting applications under the scheme is proposed to be notified shortly, whereby the prospective applicants would be able to submit online applications. The scheme shall help to attract investments from global EV manufacturers and promote India as a manufacturing destination for e-vehicles. It will also help put India on the global map for manufacturing of EVs, generate employment and achieve the goal of 'Make in India'. To encourage the global manufacturers to invest under the scheme, the approved applicants will be allowed to import Completely Built-in Units (CBUs) of e-4W with a minimum CIF value of USD 35,000 at reduced customs duty of 15 percent for a period of five years from the Application Approval Date. Approved applicants would be required to make minimum investment of Rs 4,150 crore in line with the provisions of the scheme. UNI RBE BM
Mint
an hour ago
- Mint
India's protein deficiency encourages small brands to join the race
Bengaluru: As protein takes centre stage in the Indian diet, a new crop of startups is emerging to meet surging demand—with investors lining up to back what could be the next generation of consumer health brands. Among them is Noida-based Be Brawn, which makes a protein-infused water and is in advanced talks to raise its pre-seed round, according to two people familiar with the development. Pune-based Naturaltein, a seller of protein powders and supplements, is also under active evaluation by early-stage venture firms, the people said. Naturaltein did not respond to requests for comment. Be Brawn co-founder Aditya Rahul confirmed the fundraising. 'We have been in touch with investors for our debut round of funding. We expect to reach the final stages of a transaction soon," Rahul said. The investor interest stems from a broader nutritional gap: India lags far behind other countries on protein consumption. In 2021, India's daily per capita protein supply stood at 70.5 grams—well below China's 124.6 grams and the US's 124.3 grams, according to the UN's Food and Agriculture Organization. A 2024 survey by market research firm IMRB found that over 90% of Indians are unaware of their daily protein needs, and 73% of urban diets fall short on protein. Also read | Protein powers new launches for dairy and snacking companies 'There is very strong awareness and tailwinds in the space, including whey and plant protein," said Zoeb Ali Khan, partner at early-stage venture capital firm 'Urban India has started to realize that it (protein) is an essential nutrient to build health and strength." which backed clean-label brand The Whole Truth, expects protein consumption to go mainstream across age groups. The Whole Truth raised $15 million in a Series C round earlier this year. Large food companies are also moving to tap this shift in consumer habits. Mother Dairy recently launched Pro Milk in Delhi-NCR, a protein-fortified pouch milk that offers 30% more protein than its regular counterpart, priced at ₹70 per litre versus ₹68 for full-cream. Britannia has added protein-rich bread and biscuits to its shelves, while Amul has rolled out protein powders, high-protein curd, and ready-to-drink shakes. 'Pro Milk will give you around 40 grams more protein per serving; it will help democratize the overall protein market," Manish Bandlish, managing director of Mother Dairy, told Mint last month. Standing out in a crowded market India's protein supplement market was valued at approximately $1.4 billion in 2024 and is projected to grow to $1.8 billion by 2029, according to Mordor Intelligence, a market intelligence and advisory firm. With a growing number of brands vying for attention, investors are placing a premium on product differentiation and format innovation. 'It is important to build differentiation at a product or brand level. Brands that explore new product formats will help cut through the clutter," Khan said. One example is Super You, a seven-month-old snack brand co-founded by actor Ranveer Singh and backed by Zerodha's Rainmatter Capital. Super You recently launched a protein-rich wafer bar and multigrain chips containing 10 grams of protein per 40-gram pack. Be Brawn's Rahul said the idea behind protein water was to simplify consumption and break away from the saturated powder market. 'Consuming protein should be as simple as drinking water," he said. Be Brawn's canned water contains 20 grams of protein per 330 ml, infused with whey protein isolate and digestive enzymes. Read this | Love those protein shakes? A cautionary note is on way Bengaluru-based iD Fresh Foods has also entered the space, introducing a high-protein version of its idli-dosa batter. The goal is to make traditional meals more functional and everyday protein consumption more accessible. 'Our goal with the high-protein batter was to offer a familiar, traditional meal format with added functional benefits, making it easier for families to meet their protein intake without compromising on taste or convenience," said Rajat Diwaker, CEO of iD Fresh Foods India. The Bengaluru-based company is confident that early signs of adoption indicate the product could scale over the next two to three years and make a meaningful contribution to revenue, Diwaker noted. Navigating regulatory challenges The momentum in protein-packed foods and supplements comes with a note of caution. Regulators are stepping up scrutiny amid rising concerns about excessive and unmonitored consumption. On 9 May, Hyderabad-based National Institute of Nutrition (NIN), part of the Indian Council of Medical Research, reportedly issued advisories against using protein supplements solely for muscle building. Protein supplements fall under the Food Safety and Standards Authority of India's (Fssai) nutraceutical guidelines, which mandate standards for products marketed to athletes and active consumers. Regulatory attention has intensified after past reports linked unregulated supplement use to kidney and cardiac issues, as Mint reported last year. Rahul said Be Brawn's product is fully compliant with regulatory norms and has secured certifications including Fssai licensing, Hazard Analysis Critical Control Point (HACCP) certification for contract manufacturing, and Good Manufacturing Practices (GMP) certification. And read | Hungry for growth, idli-dosa batter maker iD Fresh hunts for its next blockbuster product
