A Quarter of All Broadcasters Now Using AI, More Than Doubling Last Year, New Report Finds
AI adoption in the broadcast industry has accelerated, according to findings in Haivision's 2025 Broadcast Transformation Report, a survey of broadcasters from around the world that was released Wednesday.
The survey found that 25% of broadcasters are now using AI, up from 9% of respondents from the broadcasting field that participated in Haivision's 2024 report.
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Also underscoring growing urgency around the tech, when asked to identify the three factors that they believe will have the most impact on their industry in the next five years, 64% named AI and its subset, machine learning. That was followed by 5G (60% of respondents); SMPTE ST2110, a set of IP delivery standards (39%) and 4K (28%). Only 8% named 8K and 7% cited the next-generation broadcast standard known as ATSC 3.0.
Asked the top three benefits that they believe AI offers live production workflows, the top response was efficiency and productivity gains through automation (45% of respondents), followed by automated translation and closed captioning (42%), content creation (36%) and object recognition for video indexing (35%).
Among broadcasters not yet using AI, 41% reported that they plan to implement AI in their broadcast workflows within 2 years, while 48% didn't have any current AI plans.
The sixth annual Haivision report findings are based on responses from an estimated 900 broadcast and media professionals.
'The findings in this year's Broadcast Transformation Report reveal both the exciting innovations and the persistent challenges facing broadcasters today,' said Marcus Schioler, vice president of marketing at Haivision, a tech developer focused on video networking and collaboration tools. 'From the continued expansion of SRT, 5G and AI to the measured adoption of cloud technologies, broadcast ecosystems are evolving to leverage new tools that drive efficiency, enhance production quality and future-proof their operations.'
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