AVITA joins UAE's NextGen FDI initiative to drive AI innovation
AVITA, a leading Japanese technology firm known for its generative AI and avatar-based solutions, has joined the UAE's NextGen FDI initiative, marking a significant step in the country's push to become a global hub for artificial intelligence.
The Ministry of Economy announced the move, highlighting AVITA's decision to establish operations in the UAE as a strategic win for the nation's innovation ecosystem. The company's arrival is expected to support economic diversification and elevate the UAE's standing in the global tech arena.
AVITA's suite of AI-driven tools — including the AVACOM customer-support platform and Ava Training — leverages lifelike avatars to enhance service delivery, streamline operations, and foster human-like interactions across industries. These solutions are particularly valuable in addressing challenges such as labour shortages while opening new avenues for digital engagement.
Hiroshi Ishiguro, AVITA's CEO and a recognised authority in human-robot interaction, has already been involved in AI research in the UAE through a collaboration between Dubai Future Lab and Japan's Science and Technology Agency. He was previously honoured with the Sheikh Mohammed Bin Rashid Al Maktoum Knowledge Award in 2015.
Dr. Thani bin Ahmed Al Zeyoudi, Minister of State for Foreign Trade, welcomed the collaboration, calling it a reflection of the UAE's commitment to attracting 'visionary companies that push the boundaries of technology.'
AVITA joins over 100 companies that have entered the UAE under the NextGen FDI program, which offers a suite of incentives and infrastructure aimed at enabling global firms to scale from the Emirates.
Cofounder Shogo Nishiguchi described the UAE as both a gateway to the region and a springboard for international growth.
News Source: Emirates News Agency
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