Kaia Gerber strips down for rare family campaign with mom Cindy Crawford as well as her dad and brother
The Gerber family has worked together.
Rande Gerber, Cindy Crawford, Presley Gerber and Kaia Gerber all put their modeling hats this week.
The photogenic clan is the new face of Vuori, the performance and lifestyle brand known for its coastal California-inspired style.
'The fabric is unlike anything I've ever worn. It's so soft, so versatile, you literally never want to take it off,' said supermodel and entrepreneur Cindy.
'It's the perfect Malibu uniform: from beach walks to workouts to errands, it moves with you effortlessly.
'Every friend I've introduced to it ends up obsessed. That's the magic of Vuori, it's designed by people who truly live this lifestyle, and you feel that quality and authenticity in every stitch, which is why it resonates so deeply with all of us.'
The Gerbers are joining forces with Vuori not only for the Spring/Summer 2025 campaign but as long-term collaborators of the brand.
It marks the beginning of a multi-faceted partnership grounded in shared values of connection, quality, innovation, and the effortless fusion of style and performance.
Photographed by Cass Bird and styled by Geraldine Saglio, the campaign was led creatively by the Gerber family.
They picked out their favorite looks from Vuori's 2025 collection.
'It was important to us to collaborate with people who could authentically capture both the spirit of Vuori and our family dynamic. Cass and Geraldine were the perfect partners,' said the Gerber Family.
'This official partnership with the Gerber family marks an exciting milestone for Vuori that's been years in the making,' said Vuori Founder and CEO Joe Kudla.
'It began when Rande Gerber discovered Vuori in a small Malibu boutique and reached out, sharing our passion for what we're building.
'A genuine friendship followed, rooted in mutual respect and shared values, and now we're excited to take that connection even further.
'Kaia and Cindy are natural muses for Vuori's women's collection, embodying strength, style, and modern femininity. And the entire Gerber family reflects a timeless yet modern approach to fashion — effortlessly blending elevated style with an authentic, down-to-earth energy that aligns perfectly with Vuori's core values.'
The Gerbers are joining forces with Vuori not only for the Spring/Summer 2025 campaign but as long-term collaborators of the brand
'From the moment I met Joe, it was clear that he's focused and knows exactly what he wants, but above all, he's just a genuinely good person who shares the same values as our family,' said entrepreneur and investor Rande Gerber.
'When we visited Vuori's headquarters, what stood out wasn't just the business, but the real, personal connections we all formed – it wasn't about deals, it was about shared stories and a mutual respect that made Joe say, We need to do something bigger together.
'And that's what sets Vuori apart: no matter how fast they grow, they keep that intimate, ego-free community where people surf at lunch, celebrate each other's wins, and stay true to the soul of Southern California living.'
'Vuori just fits into my life — whether I'm surfing, hanging with friends, or traveling. It's clean-lined, comfortable, and actually feels like me. It's not about trying too hard — it just feels good no matter what kind of day you're having,' said wellness advocate and entrepreneur Presley Gerber.
'Vuori has redefined what everyday style can look and feel like. It undoes the seams between effortless and ease. I love that I can go from a workout to a meeting. It is clothing as a return to self.' said model and actress Kaia Gerber.
'What inspired me most is how fully the Gerbers embody the very principles that define Vuori – living a multidimensional life, staying authentic, fostering genuine connection, and a commitment to making a positive impact,' Kudla said.
'At Vuori, we believe the best partnerships are built on more than just opportunity – they're built on trust, shared vision, and genuine relationships. This is one of those rare collaborations that just feels right, and we can't wait to see what we'll create together.'
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