It's not just Canadians. Fewer Europeans want to visit the US, too.
Fewer Europeans are choosing hotels in the US, the CEO of hotel giant Accor said.
Airline bookings by Europeans haven't yet dipped like those from Canada.
Trump's new tariffs look set to spell further disruption for the travel industries.
Canadians aren't the only people losing their appetite for a stateside vacation.
Forward bookings for Europeans visiting the US this summer have fallen by a quarter, Accor CEO Sébastien Bazin told Bloomberg on Tuesday.
One of the world's biggest hospitality companies, Accor operates more than 5,000 hotels, with brands including luxury options like Fairmont and Raffles to cheaper ones like Ibis.
While forward bookings are up as much as 5% overall, Bazin told Bloomberg, there's a "pretty strong deceleration across the Atlantic."
European customers were instead choosing to travel to Canada, South America, and Egypt, he said.
His comments come a week after data showed plummeting airline bookings for Canadians flying to the US.
Compared to last year, travel data firm OAG reported a 70% fall in bookings for every month through September — although Air Canada and WestJet said their declines weren't quite so stark. Cirium, an aviation analytics firm, reported a 23% fall in bookings for April.
For now, at least, transatlantic air routes haven't experienced the same drop.
The corridor is a vital source of income for European airlines, and CEOs are staying alert.
"We probably all agree something is happening out there. Globalization is changing," Lufthansa Group CEO Carsten Spohr told the Airlines for Europe Summit last week, in comments reported by Skift.
On the same panel, Air France-KLM CEO Ben Smith described the situation as "concerning for us," and added that the airline group is watching developments "very, very closely."
The contrast between Canadian and European airline bookings also matches the extent of political tensions.
Trump provoked the US's northern neighbor with his talk of it becoming the 51st state, but his tariffs have been far more detrimental.
They sparked a retaliatory "Buy Canadian" movement, with some American-made products, like liquor, removed from the shelves. "The Star-Spangled Banner" was booed at sports games.
Last Thursday, Prime Minister Mark Carney said Canada's old relationship with the US, "based on deepening integration of our economies and tight security and military cooperation, is over."
While tensions have also been stoked with Europe, as in JD Vance's visit to Greenland, the relationship hasn't reached the same boiling point.
It's highly unlikely to stay that way for long since Trump announced tariffs on Wednesday — charging the European Union with a higher rate of 20%.
Even travelers who aren't put off by American isolationism may still be wary of harsher border security.
Germany and the UK last month updated their advisories for travel to the US, warning of stricter entry rules following more reports of Europeans being turned away at the border.
For example, France's higher education minister told Agence France-Presse that a scientist had been denied entry to the US after he was found to have sent texts criticizing Trump.
"Aviation is part of the globalization that we've seen growing in the last decades," Airbus CEO Guillaume Faury told a company summit in Toulouse last month.
"We are obviously in a more fragmented world, and that's probably even more true by the day, and that brings challenges."
With hotel bookings already falling ahead of a looming trade war, transatlantic travel could be next to sink.
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