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K-pop groups TWICE, ENHYPEN, and BTS set for comebacks in 2025. Details here

K-pop groups TWICE, ENHYPEN, and BTS set for comebacks in 2025. Details here

India Today20-05-2025

Popular girl group TWICE, under JYP Entertainment, officially announced their much-anticipated return with a full-length album—their first in nearly four years. Titled simply as their 'Fourth Album' for now, the record is set to drop in July, as confirmed on May 19 at midnight KST.While the group hasn't revealed the exact release date and title yet, the teaser, titled 'Intro: Four' offers a cinematic prelude to perhaps one of their most ambitious releases yet. The video features all nine members in a commanding formation as haunting percussion builds. This will be TWICE's first studio album since 2021's critically acclaimed 'Formula of Love: O+T=<3'. Their most recent mini-album, 'Strategy', was released in December 2024. The K-pop group also made waves earlier this year by opening for Coldplay during their Seoul concerts on all six days, whilst also debuting a collaborative remix of 'We Pray', which was later released on streaming platforms.Meanwhile, ENHYPEN is gearing up to unleash their latest conceptual project: 'Desire: Unleash', which is set to drop on June 5. The new project will be a continuation of their ever-evolving vampire mythology that was first introduced in their 'Blood' and 'Romance' series. The group's new release promises a darker, more emotionally intense journey with this album.The teaser rollout for 'Desire' has already captivated fans with its concept cinema. The video is a stylised short film which is set on a surreal late-night talk show where chaos and supernatural intrigue unfold. The members, drenched in noir aesthetics and gothic symbolism, look sharp and their ability to blend narrative and performance alone is enough to pose 'Desire' beyond just any other comeback. And as if two major comebacks weren't enough, BTS is also set to make a return this quarter. While specific details about their group's comeback are still under wraps, the group's long-awaited reunion is enough for fans to share excitement.Must Watch
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Why popular international bands are heading to India?
Why popular international bands are heading to India?

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In the years following the COVID-19 lockdown, new records are being set in India's live music space. The demand for live concerts has increased so much that it led Coldplay to perform the biggest show of their storied career in Ahmedabad in late January this year, packing the Narendra Modi Stadium with over 2,22,000 attendees across two days. More recently, the producer and promoter of the shows, BookMyShow Live, brought down Guns N' Roses to play for a reported 35,000 audience at Mumbai's Mahalaxmi Racecourse on May 17. Sure, Axl Rose was off-key and no longer at his best, but what has been driving audiences to catch the likes of Guns N' Roses, Maroon 5, Coldplay, Bryan Adams and soon, Enrique Iglesias is the nostalgia factor. The rush for tickets is also driven by social media and the FoMO it can quickly induce in anyone scrolling through their feeds. Never mind that you may not know more than a handful of songs out of the average 90-120 minute setlist. What further adds to the hysteria is the fact one never knows when these artistes will be in the country again. In December last, Canadian rock favourite Bryan Adams took on his most extensive India tour yet, performing in seven cities including Shillong, Goa and Kolkata. He told me in an interview ahead of the tour kickoff, 'I've been banging on to everybody to get back to India for a couple of years now. And so we finally organised it and I really, honestly didn't know what to expect because I haven't been here for a few years and, times change… but my goodness, the tickets have virtually sold out.' The tour – Bryan's sixth visit to the country – was put together by EVA Live and SG Live. A representative for EVA Live confirms that the nine-day, seven-city tour brought in over 1.5 lakh fans. The company's marketing manager Pallavi Maloo says, 'The primary advantage of multi-city tours lies in shared marketing costs and increased sponsor interest. While artistes are generally inclined towards more shows, the financial benefit of a multi-city arrangement typically ranges from 10 per cent to 15 per cent.' Larger bands such as Guns N' Roses may have only performed one show – as did the likes of Deep Purple (although they were originally slated for two) – which points to how touring with a leaner live setup can obviously help reach more cities. Case in point, Ed Sheeran returned to India within a year of his 2024 show, performing in cities such as Chennai, Shillong, Hyderabad, Pune and Bengaluru for the first time between January and February 2025. It was just Sheeran, his guitar and his trusty Loopstation to devise catchy, groovy loops of rhythms and layers to keep the crowd engaged. While BookMyShow clearly has processes in place to be the go-to promoter or organiser for artistes represented globally by companies such as AEG and Live Nation, the likes of EVA Live, District By Zomato and Skillbox are scaling up to keep the competition healthy. Just one rung below are more promoters who see the strong attachment and nostalgia evoked by the likes of Enrique, Backstreet Boys and others. In fact, Backstreet Boys' member Nick Carter was in town for a solo tour for the first time early this year. He said in a media interaction in Bengaluru, 'I've been dying to get over to India for so long. We've come a couple of times with the Backstreet Boys, but I just felt like it was never enough. And so it was the perfect opportunity for me, because I have a little more control over where I go as an individual. It's a little harder with the Backstreet Boys, because it was a bigger show. Mine's a bit smaller, and I can take it to certain places that we necessarily could not go.' 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