Why now's the time to visit underrated Sierra Leone
This article was produced by National Geographic Traveller (UK).
The storm is clearing now, though the occasional bolt of lightning illuminates our passage. As my eyes slowly adapt, the world around me reveals itself in flickers and bursts: slender palms bent in prayer over the silent water; the villager to my left clutching a brace of pucker-mouthed catfish; fireflies darting like embers through the gloom.
We're bound for Tiwai, a remote river island of 4sq miles situated in one of the last portions of ancient rainforest in West Africa. We set off from Freetown that morning, leaving the capital's blue-green shores to follow increasingly non-existent roads east into Sierra Leone's Southern Province. It hasn't been an easy journey to this point, but with the first stars glimmering on the water's surface, and the distant howls of primates all around, I feel sure I'd travel to the moon if it sounded even half as beautiful as nighttime on the Moa.
It's a reminder that some of the most euphoric moments Sierra Leone has to offer can't truly be appreciated without first enduring a bit of discomfort — hardly surprising given this is a nation where prehistoric forests, former slaving stations, abolitionist utopias and world-class surf all coexist within an area that's around three times smaller than the UK.
The plan is this: after searching for Tiwai's 11 primate species, my guide Peter Momoh Bassie and I will cross back over the river to Kambama village and return to Freetown. Occupying the seaward nib of a forested peninsula, the port city will serve as our base as we explore the islands of the Sierra Leone River and the coastal communities of the wider Western Area, visiting people and landscapes whose stories remain largely unknown to outsiders.
'I think it's just us,' says Peter when we reach our camp: a circle of netted huts set around a jungle clearing, each furnished with several frisbee-sized spiders. This is accommodation for wildlife-lovers who regard the term 'luxury safari' as an oxymoron. There'll be no sunset gin and tonics tonight. In fact, there may not even be any dinner, the freshly caught fish I had my eye on during our crossing currently bound for the wildlife research station downriver. Peter, furrowed brow framed by a military-grade crop, has gone in search of food, leaving me to quell my hunger with one of the sweet-scented oranges we were smart enough to buy from one of Freetown's wandering street hawkers.
Sierra Leone is full of surprises. The first is that its oranges aren't orange at all — they're green, the peel so thick it takes a good 15 minutes to excavate the sweet flesh within. It's an apt symbol for a nation that, from the outside, can often seem impenetrable, its charms long overshadowed by the civil war that tore through the country between 1991 and 2002.
When Peter finally returns, having convinced Tiwai's research scientists to part with a few portions of flame-charred river fish, we huddle around the camp's dining table to eat and talk long into the night. The guide was just 11 when he was captured by rebel soldiers in his hometown of Makeni, Northern Province. Tasked with carrying ammunition, he was fortunate enough never to fire a shot, though it took years of counselling to come to terms with the violence he witnessed. 'I was very angry at that time,' he says, spooning purple-flecked wild rice onto my plate. 'When I came home, even my brothers were afraid of me.'
After the war, Peter began working as a guide for the NGO workers and missionaries who poured into the country in the early 2000s. But in a nation grappling with the transition to peace, the past had a way of haunting the present. While guiding some visitors around Makeni, he spotted his old army captain sitting by the side of the road. 'It's not easy seeing someone who's caused you suffering, but it's the future that matters,' Peter tells me. 'I have daughters at home. I want them to know my story, because, if they do, I know that angry boy will not live on in them.'
The following morning, I find myself in the shadow of a giant. The skin around her trunk is barbed with spines, her upper reaches cloaked in wisps of cloud. Some 40 feet in height, she looms over the forest floor, dwarfing bamboo canes the height of church spires. She's a 200-year-old Piptadeniastrum africanum, a deciduous species that Tiwai forest guide Mohamed Koroma tells me is known to the local Mende — one of the largest ethnic groups in Sierra Leone — as the bélé tree.
Mende is one of several Sierra Leonean languages spoken by Mohamed — ironic given he's a man of so few words. His reticence, it occurs to me, isn't shyness but the result of a lifetime listening to the language of the forest. It's left him able not only to identify — and occasionally imitate — Tiwai's every bird and primate, but also given him an encyclopaedic knowledge of its plant life. 'The bark of the bélé is a powerful medicine,' he tells me, reeling off a list of uses that includes everything from alleviating insanity to curing scabies — a reminder that traditional medicines remain a key line of defence in rural communities. 'The leaves provide food for red colobus monkeys and, if you're lost in the forest, you can hammer the wood and the sound will be heard in the closest village.' He gives the tree's cavernous roots a swift thump and the beat skims across the landscape like a pebble over still water. 'Tiwai is a gift.'
Just a few centuries ago, the canopy formed by such giants would have been near continuous, covering much of West Africa in a tangle of red ironwood, lianas vines and yellow-lipped orchids. By 1975, 84% of the Upper Guinea Rainforest had been lost to deforestation, and today, Tiwai's 31-mile trail network winds through one of the ancient habitat's last remaining fragments.
We walk in silence, hands brushing against ruby-red hyacinths wet with dew. Mohamed's elder brother, a senior forest guide, taught him to navigate these emerald corridors, and he seems to move without thinking, deep-set eyes drinking in the forest's every detail. 'Pygmy hippos,' he whispers, crouching low to inspect a trail of prints in the mud. 'They were grazing here last night.'
Though we're unlikely to see one now, their mere presence on Tiwai is enough to make my skin prick. By 1993, widespread habitat loss meant there were fewer than 2,000 pygmy hippos left in West Africa, to which they are endemic.
The civil war did nothing to aid their survival here either, with rebel soldiers relentlessly poaching the island's mammals for bushmeat, virtually eradicating its diana, red colobus and sooty mangabey monkeys. It's little wonder Mohamed seems so keen to savour the silence here. This forest once crackled with gunfire. Now, it's filled by the mellifluous cooing of hornbills. Protected by eight host communities from the locally governed Koya and Barri chiefdoms, it's one of the best places to spot pygmy hippos in the wild, and home to one of the highest concentrations of primates anywhere in the world. 'This isn't a zoo,' Mohamed assures me. 'The monkeys move quickly, so you must be quiet. Don't step on the twigs.' I keep my eyes fixed on his footfall, hyper-aware of the world at my feet: the fluid trickle of ants pouring in and out of their nests; foot-long black millipedes shimmering like onyx.
Then, a rustle from above; pale leaves falling like jade confetti. Mohamed stabs a hole in the air with his machete, and there they are — the rust-red backs of a dozen red colobus monkeys leaping from tree to tree. Using his hands to form a cone around his mouth, he imitates their cry: a high-pitched 'chow' that flies like a boomerang into the highest branches. A moment later, the troop returns the call. As they leap and chatter, I turn to see Mohamed with his eyes closed, basking in their language.
We cross back over the Moa River to find hearth smoke rising over Kambama. Everywhere I look, something is being reaped or readied, the red earth laden with piles of rice and cocoa beans. Kind-eyed farmer Lihias Lukalay spots me admiring the fruits of his labour and guides me down to a dappled grove where, between leaves as thick as elephant's ears, his cocoa pods are slowly ripening in the midday sun. 'Sometimes, you can get 150 from one tree,' he says proudly. 'They start off green then turn gold — that's when I know they're ready to open.' He brings his machete down and splits a pod into two mirrored halves, digging out a bean and offering it to me on his upturned palm.
The flavour stays with me, bitterness dissolving into an earthy sweetness, as Peter and I bump our way back to Freetown in a battered people carrier. Such roads once made driving between the capital and the provinces a near impossible feat, but improvements in infrastructure over the past few years mean that this stretch is now the exception to the rule. 'They call this the African massage,' Peter says, his laughter rising and falling in pitch as we trundle from pothole to pothole.
We watch rice paddies fade to cashew groves until the hills above Freetown come into view. When the Portuguese first saw this hilly peninsula in the 15th century, they thought its peaks resembled a lion. With the wind roaring, they named it Serra Lyoa, or 'Lion Mountains'. They didn't stay long, soon setting sail to chart the routes that would shape the Atlantic slave trade. The arrival of the capital's founding settlers in 1792, mostly formerly enslaved people from North America who had sided with the British during the American War of Independence, reversed the trade's flow of human cargo. Aided by British abolitionists looking to establish a free Black settlement in Sierra Leone, they laid the foundation for a 'Province of Freedom' that, following the abolition of slavery, would welcome peoples from across the African diaspora and come to be known as Freetown.
But forging such a utopia wasn't easy when one of the largest British slaving forts in West Africa lay just 20 miles upriver, as I discover when we take a boat to Bunce Island the following morning. From a distance it seems a haven: a deep thicket of tamarind and baobab trees where fisherfolk from Freetown pause for shade. It's only when we trek to the ruin at its heart that I realise I'm on an island of ghosts.
'Bunce Island was the centre of slavery for the whole of West Africa,' Peter explains as we wander beneath shattered watchtowers and crumbling archways, occasionally finding rusted cannons and nameless graves in the hungry grass. 'Around 30,000 West Africans passed through here before they were taken to places like Georgia and South Carolina, and today many Americans come to Bunce as a sort of pilgrimage.'
A sapphire-blue butterfly pauses to rest on Peter's arm and I'm struck by the dissonance in my surroundings, the landscape's tranquillity so at odds with the violence it's witnessed. But as Peter recounts the tale of Sengbe Pieh, a Mende farmer who won his right to return to Sierra Leone after leading a revolt aboard a Spanish slave ship in 1839, I begin to understand that reading such places only for their dark histories is to overlook the tales of strength that have emerged from them.
That afternoon, Peter and I take a boat back to Freetown to meet Mary-Ann Kai Kai, a local fashion designer for whom Sierra Leone's heritage has long been a source of inspiration. We find the city thick with heat and life, its streets filled with market vendors dressed in cloth so vibrant they seem to leave a trail of colour as they wander kerb to kerb, great baskets of oysters, oranges and plantain balanced on their heads. 'You'll see a lot of Sierra Leonean women wearing their traditional fabrics on Fridays,' says Mary-Ann as we amble across town, her flowing, tie-dyed gown a beacon amid the city's sea of tin roofs and timber-framed colonial buildings. 'Sierra Leonean style is a blend of new ideas and old customs.'
Descended from one of the country's few female paramount chiefs — a term used by the British in place of king or queen when referring to local rulers — Mary-Ann is the force behind fashion label Madam Wokie, which has helped to create jobs for some 3,000 young female tailors over the past three years. Its outfits are crafted using gara, a type of hand-dyed cloth historically coloured with indigo leaf or kola nuts. 'Gara patterns change as you go around the country,' Mary-Ann says, cowrie shell earrings glinting in the afternoon sun. 'But all Sierra Leoneans love bright colours,' she adds with a smile. 'The stress of living here means you need something to brighten your mood.'
The mood could hardly be brighter at her studio, where some local musicians have gathered with slender wooden drums, their rippled beats and half-chanted vocals setting the pace as 100 busy hands craft fresh lengths of gara and batik. While the eldest workers thread needles through milk-white fabric, the youngest, many sporting their own designs, douse crumpled sheets with iridescent blue-green dye or use candlewax to decorate them with trippy galaxies of colour, their easy laughter filling any space the music doesn't. 'For me, Sierra Leone is one of the happiest places to be in the world, but it can also be unpredictable,' Mary-Ann shouts above the hubbub. 'When you live in a place like this, you have to find a way of empowering others — and that means working with what you find within your surroundings.'
The following day, we drive south to Bureh Town to meet someone for whom that came instinctively: local surfer John Small. Born and raised here, the muscular 24-year-old is one of the founding members of Bureh Beach Surf Club, the wellspring of Sierra Leone's burgeoning surf scene.
I meet him for a beginner's lesson on the club's thatch-roofed verandah, beyond which sage-green waves slide onto a crescent of ochre sand. 'As a child, I spent months watching expats surf here,' he recalls as we pad out onto the beach. 'When I finally got a board, I already knew how to stand up.'
For me, it's not coming so easily. Thankfully, John's a safe pair of hands, though he does fail to contain his laughter when I attempt to push myself into a standing position only to faceplant the sand. 'You look like a professional,' he says. He may be a liar, but he's also something of a local legend, having taught almost all of Bureh's instructors. One of them joins us in the wash: steely-eyed Kadiatu Kamara, Sierra Leone's only professional female surfer. 'I'm trying to encourage other girls to take up surfing, but it's not easy,' she says as we follow John into the bay's waters. 'We have the beaches but not the resources to make it accessible. That's what we're trying to do with Bureh.'
I carry that determination with me as I kick myself shoreward, managing to stand just long enough to glide, not so elegantly, into the wash. The ensuing buzz drives me straight back into the water. 'My dream is to have a surf shop here,' John tells me, gazing shoreward. 'All our boards, including the one you're using, were donated by friends from outside Sierra Leone. Every other professional surfer has their own board, so why not me? Why not us?'
My trunks are still dripping when we say goodbye. Peter's anxious to make the 4pm ferry set to take me from Freetown back to the airport, though he still finds the time to make a pit stop for fruit and roasted corn on the way. We make it to the quay just in time, where my guide — all relieved smiles and weary eyes — presses a green-skinned orange into my hands just as I'm swept up by a shoal of boarding passengers.
The clouds have been thickening all day, but a change in the wind soon rakes them threadbare, leaving swallows dogfighting in a cornflower sky, and me, never so content, eating sunny mouthfuls of honey-sweet fruit.
Published in the May 2025 issue of National Geographic Traveller (UK).To subscribe to National Geographic Traveller (UK) magazine click here. (Available in select countries only).
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USA Today
2 days ago
- USA Today
12 family-friendly resorts that are even better after dark
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Dorado Beach, a Ritz-Carlton Reserve Dorado, Puerto Rico Dorado Beach, a Ritz-Carlton Reserve isn't just a great place for a luxe beach vacation. The oceanfront resort is also a spot where families can enjoy the destination after dark. Its Ambassadors of the Environment program offers immersive noctourism experiences for children, adults, and families, including night snorkels using waterproof flashlights and the Wonders of the Night activity featuring storytelling, telescope viewing, and laser-guided constellation spotting. And for adults, a moonlight massage provides a memorable self-care experience. 3. Under Canvas Multiple locations As part of its Mindful Approach ethos, Under Canvas designed its camps to limit light pollution, maximize open spaces, and fit within the natural topography of the land where they're located. 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Carneros Resort and Spa Napa, California A relaxing escape in the middle of California wine country, Carneros Resort and Spa offers plenty of fun for kids and grownups. Book one of the cottages here and you can add on the Camp Carneros kids set-up that includes a tent, sleeping bag, lanterns, and a kid-friendly campfire with s'mores kit. You can also rent one of the resort's telescopes to admire the stars from your cottage backyard, reserve a private backyard movie night experience, or enjoy a complimentary movie under the stars on the resort's lawn. 12. ADERO Scottsdale Resort Scottsdale, Arizona The only Autograph Collection Resort in a certified Dark Sky Zone, ADERO Scottsdale Resort offers a signature night sky program called Find Your Way. The complimentary experience includes a private star-viewing session upon request using high-definition telescopes, exclusive use of the Star Walk 2 mobile app, and Friday night sky tours with the resort's 'Star Dudes' (based on seasonality). And the area near the resort will become even more stellar with the new International Dark Sky Discovery Center opening later in 2025. 12 family resorts that are even better after dark originally appeared on More from FamilyVacationist: The views and opinions expressed in this column are the author's and do not necessarily reflect those of USA TODAY. and are owned and operated by Vacationist Media LLC. Using the FamilyVacationist travel recommendation methodology, we review and select family vacation ideas, family vacation spots, all-inclusive family resorts, and classic family vacations for all ages. TourScoop covers guided group tours and tour operators, tour operator reviews, tour itinerary reviews and travel gear recommendations. If you buy an item through a link in our content, we may earn a commission.
Yahoo
3 days ago
- Yahoo
Climbing Mount Everest may get even harder
Last month, as the 2025 climbing season began on Mount Everest, Nepal's upper house of Parliament introduced a tourism bill that includes a suite of new rules that would significantly raise the bar for who is allowed to attempt the mountain, who can guide, and how much it will cost. This year's proposal includes a mandate that Everest hopefuls must first climb a 7,000-meter peak located in Nepal, as well as requirements for all guides to be Nepalese citizens, for medical certificates confirming good health to be obtained from approved in-country facilities, new garbage fees, and insurance to cover the costly removal of dead bodies from the mountain. The Washington Post reported that the cost of removing a dead body from Mount Everest ranges anywhere between $30,000-$70,000. Announcements like this happen almost every year: The government floats new rules intended to improve safety and accountability on the peak, such as banning solo climbers and helicopters, or requiring tracking chips and feces removal. But they're rarely implemented. This is due to pushback from guiding companies, and an inability to pass the proposed legislation. The current bill is still in draft form and would still need to go through both houses of Parliament, meaning that changes are likely. (National Geographic crew finds clues to Everest's lost explorer, Sandy Irvine) The most controversial rules are the 7,000-meter peak requirement and the Nepali guide requirement. Both rules have been proposed before, or are very similar to previous proposals, but have never been passed into law. According to Lakpa Rita Sherpa, who guided on Mount Everest for two decades and has summited the peak 17 times, some of these new ideas are generally good—such as making sure climbers have some experience at altitude—but similar ones have been proposed in the past and 'they've never been passed or enforced.' He cited the difficulty of implementing these rules, which would require the government to track compliance across hundreds of companies and climbers, amidst high turnover in the Ministry of Tourism and the prevalence of bribery in the country. (The Ministry did not respond to a request for comment on alleged bribery in Nepal.) 'The reason they do it is to promote business, and to give the impression that they're trying to make mountain climbing in Nepal safer in order to attract more people to come,' said Alan Arnette, who summited Everest in 2011 and is a longtime Everest blogger, and who has been keeping track of these annual rule proposals for over a decade. 'The reason that it doesn't get implemented is because the operators don't follow the rules, and then the government doesn't enforce the rules—because everybody knows that if they enforce some of these rules that it would cause business to drop.' The Ministry of Culture, Tourism and Civil Aviation and the Nepal Tourism Board did not respond to requests for comment. Tourism is one of the largest industries in Nepal, and Mount Everest—the world's tallest peak—is its crown jewel. According to the most recent tourism data, there are 374 climbers from 49 countries on Mount Everest this year, which has generated $4 million in royalties from permit fees alone. (Compared to $2.48 million for 359 people in 2015). As high numbers of climbers continue to flock to the peak each year, the country reaps economic benefits but also has to reckon with the issues it brings—like on-mountain traffic jams, issues with trash and waste management, and increased fatalities. In 2023, 18 climbers died on Everest, and in 2024 eight climbers died. Some of the most common causes of death on the mountain are acute mountain sickness (AMS), falls, illness/exhaustion, disappearance, and avalanches. With an increased number of people on the mountain, support staff must ferry a higher volume of gear through the dangerous Khumbu Icefall—the location of an avalanche that killed 16 Sherpas in 2015 while they were doing just that. (Microplastics found near Everest's peak) That same year, citing safety reasons, Alpenglow Expeditions moved its Everest expeditions from the South Side of the peak in Nepal to the North Side, in Tibet, writing that the Nepalese side 'has become overcrowded with inexperienced team members and unqualified guides.' The North Side is far less crowded and far more rigid when it comes to rules, said Lakpa Rita. 'In China, you have to follow the rules no matter what,' he said. 'If you don't follow them, you won't get a permit to climb.' ExplorersWeb reported in September 2024 rules set by the China-Tibet Mountaineering Association (CTMA) that stipulate climbers must submit a climbing resume and medical certificate, have climbed a 7,000-meter peak, be accompanied by a professional mountain guide, and use oxygen above 7,000 meters. (In 2016, Melissa Arnot Reid became the first American woman to summit Everest without supplemental oxygen. She climbed from the Tibet side.) One of the more controversial proposals is that climbers must have successfully summited one of the 7,000-meter peaks within Nepal before attempting Everest. This rule would not count summits of 7,000-meter peaks in other countries, such as Denali or Aconcagua, or the popular prep climb of Nepal's Ama Dablam (just shy of the requirement at 6,812 meters). While the aim is to ensure that only those with proven high-altitude experience are allowed on the mountain following several deadly seasons marked by overcrowding and underprepared clients, Arnette said that many of the accepted 7,000-meter peaks are 'remote and dangerous.' They include peaks like Annapurna IV, Api Himal, Tilicho Peak, and Baruntse. There should be leeway for popular peaks, like Denali and Aconcagua to count toward this requirement, he said. The reaction from the climbing community has been positive in regard to increasing the experience level of Everest hopefuls, and the pushback is mostly around the specifics of the rule and which peaks count. Garrett Madison of Madison Mountaineering told CNN that a 6,500-meter anywhere in the world would be a better idea. 'We are generally in favor of any rules that would increase the skills and experience of aspiring Everest climbers,' said Suze Kelly, Director of Adventure Consultants, a New Zealand-based guiding company. 'And would thus discourage people from rocking up with the approach that they can attempt the summit with no prior experience, as we see each year with many of the low-cost outfitters who are prolific in Nepal.' There have been many articles written about inexperienced climbers on the peak putting themselves or others in danger—Lakpa Rita Sherpa said he's seen people who've never put on a crampon before who come to attempt the summit. This type of climbing prerequisite has been floated a few times over the past 30 years, with the government proposing a requirement for climbers to summit a 6,000-meter peak before Everest. The rule was discarded following pushback from expedition companies and climbers. 'The reason people don't want to cut the numbers on Everest is they're worried they'll lose work,' said Lakpa Rita, who has spoken with officials in the past to find ways to address overcrowding. 'It's all about the money.' (What to know about climbing the world's tallest mountain) All climbers would need to submit a medical certificate from within the last month, and from a government-approved medical institution in Nepal to confirm they're in good health. This would require a person to pay for an expedition, travel to Nepal, and perhaps be told they're not in good enough health to thinks that regardless of the law, it's a good idea to get a rigorous health check prior to climbing—like a cardiac stress test for climbers over 50, and a check of iron levels for female climbers. The rule that sirdars (head Sherpa), high-altitude guides, and helpers on expeditions must be Nepali citizens has been proposed before, and similar policies exist in other countries with high-altitude tourism (Ecuador has a similar mandate requiring the use of local guides on certain peaks). On Washington's Mount Rainier, there are only three American guide services that are allowed to operate on the mountain and 15 guide services that can apply for single trips on the Rita appreciates that proposals like this would give a Nepalese guide or employee better opportunities, and the ability to make more money, but emphasized that it would be difficult to monitor and enforce. If attempting a new route on Mount Everest, climbers must get permission from the Ministry of Tourism. Climbers must stick to that route and can only reroute in case of an emergency and with the approval of a government liaison officer. Climbers who are attempting any kind of record must declare it in advance. (Tidying up the top of the world) A new insurance requirement will cover the costly, and often dangerous, removal of dead bodies from the mountain. And to better address the problem of trash on the mountain, the $4,000 refundable garbage deposit will be replaced with a non-refundable garbage fee, and the Ministry of Tourism will manage and remove trash from the peak. According to Lakpa Rita, rules like this that focus on the compliance of expedition companies versus tracking medical and summit certificates for each individual climber, are more likely to succeed. A rule that Lakpa Rita said is being applied is the recent requirement to bring feces off the mountain using human waste bags. He said he did video chats with local officials to tell them how to execute this. When he was sirdar for Seattle-based Alpine Ascents International he required his Sherpas to use these bags on the mountain, even before any rules were in place. 'For things like this to work,' he said, 'the expedition companies have to be very honest.' In 2015 the Washington Post reported that climbers were leaving some 26,500 pounds of feces every season, calling the peak a 'fecal time bomb.' Whether any of the recent proposals will be implemented—and more importantly, enforced—remains uncertain. Arnette encourages climbers to take a look at the proposed rules, decide what makes sense personally, and figure out how to apply them yourself. Many guiding companies, like Alpine Ascents International and Furtenbach Adventures, already require their Everest clients to have high-altitude experience. For now, this season on Everest is coming to a close. Arnette wrote on his blog that total Everest summits, from both sides of the peak, total 'at least 525 people.' With additional research by Sonal Schneider


Forbes
3 days ago
- Forbes
The First Female CEO Of National Geographic-Lindblad Is Making Big Changes
Natalya Leahy, CEO of Lindblad Expeditions Holdings, traveling in the Galapagos Islands, Ecuador. In the cruise industry, there are corner office CEOs. And there are 'in the details' CEOs. Natalya Leahy, the new Chief Executive at National Geographic-Lindblad Expeditions, is squarely in the latter category. Whether she's running full-tilt with passengers trying to make it back to a ship on time, spontaneously ordering pistachio baklava from the best local bakery to be delivered in each cabin, or navigating zodiac boats around the Galapagos, she's not just running the business by the numbers—she's knee deep in the water with a work phone in her pocket, making sure excursions go the way she wants them to go. Since she left her role as President of the luxury cruise company Seabourne, and officially took the helm at the publicly-traded Lindblad Expeditions Holdings in January, it's become abundantly clear: She's here, she's in charge and she wants to win. 'Our guest profile is an affluent person who is highly educated, looking for truly authentic experiences of the world in places that very few will ever go. We can really serve the needs of these guests, 360, with our portfolio of [six] brands. We haven't even scratched the surface to truly understand the scalability of that,' Leahy said in a recent interview. The National Geographic Endurance in the Bourgeouis Fjord, Antarctica Her entrance makes some people, who are life-long fans of (and investors in) Lindblad since Sven Lindblad founded the company in 1979, a bit nervous. Among generations of travelers, he's earned trust as an environmental steward and pioneer of tourist expeditions. Sven's father, Lars-Eric Lindblad, brought private citizens to Antarctica for the first time in history more than five decades ago. Today, the company is a global operation, with a fleet of 23 owned and chartered medium-size ships (ranging from 28 to 148 passengers) that it operates in destinations like the South Pacific, the Galapagos islands, and the Mediterranean. But it's still best known for its navigation know-how in Antarctica, largely because it employs and retains remarkable people like the 'Ice Master' Leif Skog, VP of Marine Operations, who is one in about ten people in the world who have mastered both arctic navigation and mission-built ship design. If you're navigating the Drake passage, he's who you want at the helm. Captain Leif Skog on the bridge of the ship National Geographic Endeavour with guests It's also benefiting from a new co-branding deal with National Geographic (owned by Walt Disney Co.) that was inked before Leahy came onboard. The agreement grants Lindblad Expeditions global rights to the National Geographic brand for expedition cruises until at least 2040. Upon the announcement, Sven Lindblad said: 'We will be demonstrating the power of this new co-brand and improved name recognition, which will be vitally important as we expand our footprint in key growth markets around the world.' It's a pretty big deal, because it means Lindblad can leverage Disney's powerful sales channels and joint marketing campaigns to its advantage—which it needs. The company faces intense competition from operators like HX (formerly Hurtigruten Expeditions), andBeyond, Silversea Expeditions, Seabourne Expeditions, Aurora Expeditions, Antarctica21, and even new luxury cruise lines like Explora Journeys. Though Explora's ships are not ice-class vessels nor are they equipped with Zodiacs for landings in polar regions, demand for what they do means they can still steal market share. Because the term 'expedition' is not protected IP. 'We have competitors that carry 500 people and call it an expedition. This is bollocks,' says Lindblad's Captain Oliver Kruess, claiming that a true expedition ship hosts less than 200 passengers. Regardless, the race to dominate the fastest-growing segment in the $8 billion cruise industry is on. And while most operators cannot afford to build brand-new ships, they're getting ever-more creative with the ships they've got. Cruise analysts say companies that can balance luxury, adventure, and sustainability are likely to see the strongest growth. Guests explore waterfalls by Zodiac in Gothul Bay, South Georgia. Lindblad's expeditions are conducted in partnership with National Geographic's team of 'naturalists'—environmental scientists, historians, photographers and cultural experts—who bring their expertise onboard, joining the standing crew of captains, engineers, technicians, kitchen and cleaning staff who keep things running like a luxury hotel-at-sea. The deep scientific knowledge these people bring to programming, in the way of daily lectures and in-the-field lessons, makes the experience of sailing with Lindblad practically incomparable to what the uninitiated might think of as a 'cruise.' Sure, there are tour buses and the odd fanny pack, depending on the day's excursions. But these expeditions trade on the notion that you're going much further into remote destinations and delving deeper into the natural world than you could ever hope to reach on a sightseeing pleasure cruise. In spirit, it's much more lean-forward than laid back. And the clientele, many of whom are tenured University Professors, military veterans, ex-Navy seals, or otherwise adventurous retirees with means, mirrors that fact. 'They're all geeks! They're all nerds,' joked Maggie Godbold and Steven Bershader, a retired couple in their 70s who sailed on Lindblad's recent Endurance voyage to the Azores islands. They're avid travelers; the kind who would book a flight to witness a solar eclipse. 'I'm not interested in gambling or shopping,' said Godbold. 'That's not why I'm here. I don't consider this a cruise ship. This is an exhibition ship. We've done so many Lindblad trips, we've lost count.' (The company is known for having a high rate of repeat guests). Basically, if you want to not just understand but physically feel the impact of climate change on oceanography (the Azores sail featured 15-foot swells), taste the mineral content of a volcanic hot spring (did you know iron rich water can turn tea purple?), or learn about the chemical composition of lichens, the sound production of sperm whales, the mating habits of Emperor penguins, or the art of telephoto lens photography — you've come to the right place! Natalya Leahy, Chief Executive Officer, traveling in Galapagos Islands, Ecuador. While there have been female CEOs in the broader industry, such as Christine Duffy at Carnival Cruise Line and Lisa Lutoff-Perlo at Celebrity Cruises, Natalya Leahy's appointment marks the first time a woman has led Lindblad Expeditions. Her career arc is a tale of grit, determination and perseverance. She grew up in Soviet Uzbekistan, studied finance at University, and at 17, talked her way into her first gig working in a two-person finance department at the Meridian Hotel in Termez. She then went on to work for the procurement department for Coca Cola, served as United Nations Country Manager for Uzbekistan and eventually earned her MBA from Michigan State. She entered the cruise industry with Holland America Group, where she served as Chief Operations Officer and Chief Financial Officer for about eight years. Then the 'big break' came. As President of the luxury cruise operator Seabourne, when I first met her, she was orchestrating a nearly 40% increase in women ship officers in a classically male-dominated field. She is, after all, a mother of two daughters. Importantly, she has the backing of Sven Lindblad himself, who clearly hired her for her financial experience and publicly demonstrates his support for her in this video filmed in the Galapagos islands. What they don't mention in the video is the difficult financial picture Leahy is inheriting, while Sven still serves as Co-Chair of the Board. Per its first quarter 2025 financial statements, Lindblad has more debt than equity. So, Leahy must either lower debt or increase equity. Typically, you increase equity by generating profits and either use those profits to grow the business or pay down the debt. Shareholders often demand a combination of both, which is easier said than done. Though Lindblad's revenues have rebounded from COVID lows of $147 million in 2021 to about $670 million in 2025, given their very high cost base, they have not turned a profit in five years. As CEO, Leahy needs to get this company to a position of profitability. The good news is its day-to-day business is generating more cash than it did last year. And they have $235.2 million in cash as a liquidity buffer. There are other signs that she's headed in the right direction. As any CEO knows, success can very much depend on the team you assemble. To that end, Leahy made a key hire by tapping the young Harvard MBA grad, CFO Rick Goldberg, who will help Leahy expand their portfolio of ship and land-based expeditions internationally. For example, Leahy claims they're already working on expanding their footprint in Australia. Meanwhile, the company just announced the launch of European river expeditions, beginning April 2026. Two new eight-day itineraries involve sailing along the Rhine from ports in Amsterdam to Brussels and Cologne to Basel, all aboard the 120-guest Connect (constructed in 2025). The company has never offered river expeditions in Europe before, but chartering the latest in modern river ship design seems like a smart move. Expanding access to private charters is another lever to pull, as hard as they can. 'Our private charters program is going to be a huge strategic focus area. Because we have a very unique set of ships that are much smaller, more intimate, and perfect for private groups and corporate events. The smallest ship we just launched a month ago is a 16 passenger yacht, and she's sailing in the Galapagos. That's the perfect ship for a private family event, right?' adds Leahy. 'So we really are driving resources to grow the charter program.' The notion of 'family' cannot be glossed over here. Lindblad must attract younger guests, and become known for 'multi-generational travel' in order to thrive long term. Hence, programs like the Nat Geo Explorers-in-Training for kids, and lower pricing for shoulder and off-season sails. Which is now an industry-wide norm. But, there's something else up her sleeve that she refused to divulge, because it isn't yet a done deal. I first got an inkling of what's-to-come from the Ice Master Leif Skog in April, who—without revealing the details—says he's working on planning new destinations and itineraries for Lindblad that would require serious maritime gymnastics to pull off. Leahy confirmed this, at least in intention: 'This company's collaboration between ship experts, expedition experts and deployment experts is phenomenal… I had a dream for a while that no other company could really do. That's where Captain Leif is heavily involved, because we have the right vessels. If we are able to do it right, it will be a very different bucket list experience.' Different, meaning unprecedented. So says the girl from Uzbekistan who at 17 decided not to accept a receptionist position, and instead forged her own path in finance. In our first sit-down interview last year, she recalled her pivotal moment: 'It was my first year in University, and I desperately needed a job. I came to the [Meridian] hotel, and said: Who is your head of finance? I must have sounded so confident, the way you sound before you know what's appropriate… I knocked on his door, and he said: Do we have an appointment? I said no, but I am looking for a job in your finance department. What kind of finance experience do you have? I don't have any experience, but I started studying finance in this great, prestigious University. And he said: Go downstairs, we have a lot of openings in reception or in food and beverage. I was super scared because I really needed this job, but I told him: "I will never be your best receptionist, but I will be the best finance person you ever hired.' And she wasn't content to stop there.