Dragons' Den-backed coffee leaves shopper 'hooked on one taste'

Daily Record

03-05-2025

Available in a range of flavours, the adaptogenic coffee blends are said to "enhance cognitive performance and improve brain health"
When both Deborah Meaden and Sara Davies from Dragons' Den express interest in a product, it's often a strong indicator of its potential. That was the case in 2022 when the founders of London Nootropics — a brand known for its adaptogenic coffee blends designed to 'enhance cognitive performance and support brain health' — impressed the Dragons and secured offers from both investors.
Since then, the company has expanded its reach, launching in prestigious retailers including Harrods, Selfridges, and even Meta's offices. London Nootropics is also currently collaborating with the Netflix documentary Fantastic Fungi, which celebrates the remarkable properties of mushrooms.
As part of this collaboration, they've released a limited-edition blend called Mush Love. Priced at £12 for 12 sachets, this adaptogenic coffee features a powerful mix of Hifas da Terra lion's mane, cordyceps, and chaga mushroom extracts — formulated to combat fatigue and sharpen mental focus.
Zain Peer, the co-founder of London Nootropics, expressed his enthusiasm, stating: "At London Nootropics, we're passionate about creating functional coffee blends that help people feel and perform their best," and noted that "Collaborating with Fantastic Fungi was a natural fit, aligning our love for adaptogens with their mission to inspire a deeper connection to mushrooms and nature."
Louie Schwartzberg, the creative force behind Fantastic Fungi, couldn't contain his enthusiasm about teaming up with London Nootropics, adding: "We are thrilled to partner with London Nootropics on this exciting collaboration." He continued: "Mushrooms have always been a source of wonder and inspiration for me, and this partnership allows us to share their incredible benefits in a tasty cup of coffee," reports the Liverpool Echo.
London Nootropics doesn't only sell the Mush Love blend, they also offer an array of packs including the aptly named London Nootropics Starter Bundle. For £40, this deal provides you with 12 sachet boxes encompassing Flow Coffee for focus, Mojo Coffee for strength, and Zen Coffee to relax.
Then there's the Selection Box, which gives you a taste of all three coffees with 12 sachets, ideal for those just wanting to try them without too much outlay upfront.
Liverpool Echo readers can enjoy a 20% discount on London Nootropics with the code REACH20, valid until 31/05/2025 at 11:59pm (BST). The code can be used once per customer and cannot be combined with other offers.alid through until 31/05/2025 at 11:59pm (BST). This one-time-use code per customer can't be merged with other promotions.
For an alternative option, consider DIRTEA Mushroom Coffee with Lion's Mane (60 Servings) available on Amazon for £37.99. This product, rated 4.3 stars, contains Organic Lion's Mane, Vitamin B, maca and ashwagandha root powders, all mixed with arabica coffee to enhance energy levels.
Holland and Barrett offer the Cheerful Buddha Lion's Mane Mushroom Coffee Blend 150g for £11.24. This caffeine-free blend is infused with Lion's mane mushrooms, coconut oil, ashwagandha and cacao - all ingredients aimed at promoting wellbeing.
Customers who have already tried the London Nootropics Starter Bundle have raved about it.
One said: "I had a few free samples from my nutritionist and after one cup I was hooked. I tried flow and mojo on separate days, they both helped with my brain fog and most of all stopped the panicky sensation I get in my chest if I'm trying to enjoy a coffee and feel guilty I should be up and doing things. Zen is now my favourite for mornings where there is no rush (my weekend coffee), the others are brilliant for when I either need to get moving to walk somewhere or go to my Pilates class or just need the focus without the fog!".
Another customer chimed in, saying: "Absolutely love this coffee, it tastes fantastic with oat milk and honey. Mojo gives me a great boost but without the crash of other coffee products. Love all these coffee definitely my favourite brand."
A third customer, a self-proclaimed tea enthusiast, was won over by the coffee, saying: "I don't drink coffee as I am a die hard tea consumer BUT after trying these at my sister's insistence I am now hooked. The coffees are absolutely delicious and they really work for me. My favourite is zen but they all deliver amazing benefits without the punch and bitterness of regular coffee. Would highly recommend these. Will definitely be a regular buyer."
Another customer however, raised an eyebrow at the cost, stating: "I absolutely love these coffees, they smell so good, are delicious and convenient The packaging is also beautiful and they make nice gifts but I wonder if they could be cheaper if you could buy a refill pack or something, I just can't afford to have them all the time."
In conclusion, another purchaser shared their experience, adding: "I am enjoying delicious taste of this coffee, not sure if I can see effects of adaptogens yet but perhaps I need to pay more attention as wasn't really. I did not get ingredients descriptions cards in my boxes and I can see from other reviews that people got them and also personal messages, nice gesture, nothing in my boxes."