Cécred and the BeyGOOD Foundation Announce 2025 Cécred x BeyGOOD Fund to Empower the Future of the Beauty Industry
LOS ANGELES--(BUSINESS WIRE)--Today, Cécred and the BeyGOOD Foundation launched the second iteration of the Cécred x BeyGOOD Fund deepening their investment in the beauty industry and the professionals who bring it to life. This year, the Fund is available nationwide—expanding reach, empowering stylists, fueling entrepreneurship, and honoring the vital role salons play in their communities. Founded by Mrs. Beyoncé Knowles-Carter, both Cécred and BeyGOOD Foundation share the core values of education, entrepreneurship and economic prosperity. With a $500,000 commitment, the Fund will focus on two initiatives: providing capital and business development to salons and scholarships to cosmetology students.
Salon & Barbershop Business Grants – Empowering Entrepreneurs Nationwide
The Cécred x BeyGOOD Fund is proud to offer $370,000 of the $500,000 commitment to award $10,000 business grants to 37 salon and barbershop business owners who have demonstrated financial hardship. In addition to financial assistance, these grants are designed to provide access to critical business development tools, mentorship and resources, provided by The National Minority Supplier Development Council (NMSDC). The top 40% of non-selected finalists will receive extended support including group coaching and Minority Business Enterprise (MBE) certification resources. Applications for the salon business grants are officially open starting today, and close June 13th.
Cosmetology Student Scholarships – Uplifting The Next Generation of Hair Professionals
To directly support aspiring cosmetologists, $130,000 in student scholarships will be distributed across five selected cosmetology schools including Detroit Extravagant Academy in Detroit (MI), Cosmetology Institute of Las Vegas in Las Vegas (NV), Universal College of Beauty in Los Angeles (CA), Civella Beauty Academy in Goldsboro (NC) and Bennett Career Institute in Washington, D.C. Cécred and BeyGOOD selected the five institutions and awarded funding based on financial need, community impact, curriculum inclusivity, student support system, academic performance, and more.
'Since the brand's launch over a year ago, Cécred's partnership with BeyGOOD has honored the knowledge and influence professional stylists have on their clients,' said Ms. Tina Knowles, Vice Chairwoman at Cécred and Chair of the Board of Directors at BeyGOOD Foundation. 'Through my years of experience as a stylist and salon owner, I know firsthand the importance of an empowered stylist and an inclusive learning environment. With the Cécred x BeyGOOD Fund, we strive to uplift the professional hair industry and grow the salon community, while giving students and salon owners the tools they need to progress it forward.'
Furthering its ongoing commitment to professionals, Cécred is also proud to officially launch its Pro Program this week, including backbar-friendly Max Sizes of its award-winning Foundation Collection. With exclusive education and benefits, the Pro Program will continue to serve as the go-to destination for stylists looking to elevate their practice with Cécred through education, product support, and networking.
'Stylists are the heart of the hair care industry and pillars of their communities—they're trusted experts, artists, and entrepreneurs,' said Grace Ray, CEO at Cécred. 'At Cécred, our commitment has always been to uplift and invest in this vital community from the very beginning. Through education, access, and building meaningful relationships, we're proud to support professional and aspiring stylists build thriving businesses, elevate their craft and continue doing what they do best.'
You can learn more about the Cécred x BeyGOOD Fund, including application details and criteria at http://beygood.org/cecred.
About Cécred
Cécred delivers transformational haircare for all, blending patent-pending technology with ancient wisdom to empower your haircare journey. Rooted in global rituals, Cécred celebrates all hair types and textures, and honors the deep connection to hair we share across generations. With science-backed formulas designed to strengthen hair, promote length retention, and boost shine, Cécred is a leader in healthy hair. For more information, visit www.cecred.com.
About BeyGOOD Foundation
Founded in 2013 by Mrs. Beyoncé Knowles-Carter, BeyGOOD believes that everyone has the right to thrive and have access to the opportunities, knowledge, and resources that transform communities into a place of economic prosperity and generational growth. Through tailored programming, educational scholarships, entrepreneurial grants, and crisis relief funding, BeyGOOD is creating a more equitable future for us all. For more information, visit www.beygood.org.
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