Poland's Allegro confirms outlook after Q1 earnings at home rise 4.8%
A man transports packages at the Polish marketplace Allegro (ALE.WA) distribution centre, ahead of Christmas, in Adamow, Poland, December 11, 2024. REUTERS/Kacper Pempel/File Photo
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Meta aims to fully automate advertising with AI by 2026, WSJ reports
People walk behind a logo of Meta Platforms company, during a conference in Mumbai, India, September 20, 2023. REUTERS/Francis Mascarenhas/File Photo (Reuters) -Meta Platforms aims to allow brands to fully create and target advertisements with its artificial intelligence tools by the end of next year, the Wall Street Journal reported on Monday, citing people familiar with the matter. The social media company's apps have 3.43 billion unique active users globally and its AI-driven tools help create personalized ad variations, image backgrounds and automated adjustments to video ads, making it lucrative for advertisers. A brand could provide a product image and a budget, and Meta's AI would generate the ad, including image, video and text, and then determine user targeting on Instagram and Facebook with budget suggestions, the report said. Meta also plans to let advertisers personalize ads using AI, so that users see different versions of the same ad in real time, based on factors such as geolocation, according to the report. The owner of Facebook and Instagram, whose majority of revenue comes from ad sales, did not immediately respond to a Reuters request for comment. Social media firms such as Snap, Pinterest and Reddit are increasingly investing in AI and machine learning tools to attract advertisers in an intensely competitive and crowded digital ad market. Technology firms such as Google and OpenAI have also launched video and image-generation AI tools, but their widespread adoption in advertising remains in doubt as marketers weigh concerns over brand safety, creative control and quality. CEO Mark Zuckerberg stressed that advertisers needed AI products that delivered "measurable results at scale" in the not-so-distant future. He added that the company aimed to build an AI one-stop shop where businesses can set goals, allocate budgets and let the platform handle the logistics. (Reporting by Jaspreet Singh in Bengaluru; Editing by Leroy Leo)
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Circle, shareholders aim to raise $896 million in upsized US IPO
(Reuters) -Circle Internet and some of its existing shareholders are aiming to raise as much as $896 million in an upsized initial public offering in the United States, the stablecoin giant said on Monday. New York-based Circle and some existing investors are now offering 32 million shares priced between $27 and $28 apiece. This compares with the $624 million expected in proceeds at the top of the previously disclosed offering of 24 million shares priced between $24 and $26 apiece. Circle will list on the New York Stock Exchange under the symbol "CRCL". J.P. Morgan, Citigroup and Goldman Sachs are the lead underwriters for the offering. (Reporting by Arasu Kannagi Basil in Bengaluru; Editing by Shinjini Ganguli)
