TAG Heuer celebrates return to Monaco with 3 new limited-edition watches
There are circuits, and then there's Monaco — a serpentine ribbon of tarmac winding through Monte Carlo's glittering heart, the Holy Grail of motorsport drama. Narrow, treacherous, and intoxicatingly glamorous — it's here, amid the engine roars and Riviera splendour, that the TAG Heuer Monaco forged its identity. Born in 1969 and named after this crown jewel of Formula 1, the Monaco was a mechanical renegade — the world's first square, water-resistant automatic chronograph, and a timekeeper of daring, destined to famously ride shotgun in racing legend.
This year, as TAG Heuer takes the pole position as the first-ever title sponsor of the Formula 1 TAG Heuer Grand Prix de Monaco, it unveils a trio of Monaco watches. Each limited-edition piece tells its own story — of cinema, precision, and horological audacity.
Monaco Chronograph x Gulf
You can't mention the Monaco without invoking Steve McQueen — the epitome of racing cool — whose wrist famously sported a blue-dial Heuer Monaco in Le Mans. While the Gulf-striped Monaco wasn't the exact watch he wore, it stands as a vibrant tribute to the era, echoing the colours of McQueen's race car and suit. More than a timepiece, it's a symbol of his fearless spirit and TAG Heuer's deep-rooted connection to motorsport, capturing the raw energy of the track and the glamour of a time when style and speed collided gloriously.
This 2025 edition revisits that electric moment with reverence and flair. Limited to 971 pieces, it revives the iconic left-side crown and square case configuration from 1969, powered by the Calibre 11. The dial is a symphony in silver grain, adorned with Gulf's unmistakable blue and orange racing livery — a palette that mirrors McQueen's suit and his Porsche 917K. The vintage Heuer shield above the dial seals the nostalgia. It's cinematic timekeeping in its most authentic form —
a wearable reel of motor racing history.
Monaco Chronograph Stopwatch
TAG Heuer's second act is a tribute to timing itself — a love letter to the rugged, neck-worn stopwatches of the '60s and '70s. The Monaco Chronograph Stopwatch is more instrument than ornament. Encased in lightweight black DLC-coated titanium, the square form frames a stark black circular dial — a design echoing pit lane urgency. Red accents pulse across the minute track, while high-contrast subdials, faceted hands, and blackened indices sharpen the focus. At its heart ticks the Calibre 11, still anchored by Monaco's unmistakable left-side crown. Limited to 970 pieces, this model channels the spirit of Jack Heuer's relentless pursuit of clarity and function, where form follows pure purpose.
Monaco Split-Seconds Chronograph
The final chapter in this special trilogy is the most radical — a timepiece that defies convention and flirts with the future. The Monaco Split-Seconds Chronograph is more a leap than an evolution.
Housed in TH-Titanium, a proprietary alloy with raw, elemental texture, this watch crackles with innovation. The TH81-00 calibre — crafted almost entirely from titanium — powers a split-seconds function that allows dual event timing, its lime green rattrapante hand slicing across the dial with razor precision. The checkered-flag rotor, hand-painted accents, and racing cues throughout transform it from tool to art. Every angle, every component is a reminder that racing — and watchmaking — are both theatres of ambition.
Each of these limited editions is a distillation of the Monaco's essence: technical ingenuity, bold design, and a soul stitched to the Monte Carlo tarmac. With nostalgia-drenched elegance and cutting-edge engineering, these watches make TAG Heuer's return to Monaco more than a partnership — they mark an emphatic homecoming.
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