Martin Kruczinna, chief executive officer of Pearl Group, and Kirsty Mostert, global human resources business partner, are available for interview on request.

Zawya

20-12-2024

Pearl Group, a global leader in sustainable polyurethane solutions, has been Certified™ by Great Place To Work®. This recognition highlights Pearl's dedication to creating a supportive and inclusive environment and reflects the company's proactive efforts in diversity, wellness, and employee development initiatives.
The certification demonstrates Pearl's commitment to creating a diverse and dynamic workplace, where a 98 per cent retention rate and 33 per cent workforce growth over the past year underscore the company's appeal to top talent. As part of its Pearl X2 growth plan, Pearl has expanded into Saudi Arabia, Germany, Vietnam, Egypt, India, Australia, and Chile, establishing itself as a truly global organisation with plans for further growth in the near future. Serving a multicultural customer base, this global perspective is deeply reflected in Pearl's workforce, with employees representing 19 different nationalities and an inclusive workplace culture that values diverse perspectives and backgrounds.
'We are immensely proud to be recognised as a Great Place to Work®,' said Martin Kruczinna, chief executive officer. 'Our 98% retention rate shows that when people join Pearl, they want to stay, grow, and be part of an organisation that is truly global, pushing the boundaries in innovation and delivering unrivalled technical support. This achievement reflects the collaborative spirit and commitment of our team to creating a workplace where high performance and high expectations coexist with a culture that embraces having fun and 'enjoying the ride'. We're excited to continue building on this foundation as Pearl expands our structured support for employees.'
Pearl's core values—Passion, Ownership, Entrepreneurial Spirit, and Accountability—are at the heart of what makes it a Great Place to Work. These values guide an empowering environment where employees are encouraged to think outside the box, bring innovative ideas to the table, and thrive in their roles. This ethos has allowed Pearl to cultivate a high-performing team that values both excellence and creativity, inspiring individuals to contribute meaningfully to the company's ongoing growth.
Pearl actively builds an inclusive workplace by implementing hiring practices designed to attract a diverse candidate pool and inclusive policies to ensure equal support for all employees. One example is Breaking Barriers, an initiative that brings female employees together for workshops, training, and social gatherings, designed to foster connections and uplift one another. Pearl is committed to 'high performance with high expectations' and has created a space where employees feel empowered to push boundaries while enjoying a vibrant, engaging work culture.
Kirsty Mostert, global human resources business partner, added, 'Our Great Place to Work® Certification™ is a true reflection of our employees' enthusiasm and pride in what we are building together. At Pearl, we aim to be a place where people feel not only valued but motivated to grow, learn, and make an impact. This recognition is a celebration of our team's drive to create a workplace that is as dynamic and innovative as the solutions we bring to our customers.'
Employee development is core to Pearl's growth strategy, with a range of leadership development programmes that offer coaching and mentorship to shape future leaders. Pearl also supports employees' continued education, providing financial assistance and paid leave for certifications or advanced degrees. These efforts have led to eleven employee promotions over the past year. With the goal of recruiting six additional female team members by the end of the year, Pearl is on track to further strengthen its inclusive and high-performing workforce.
Great Place to Work® is the global authority on workplace culture, employee experience, and leadership behaviours proven to deliver market-leading revenue, employee retention, and increased innovation. With this certification, Pearl has solidified its commitment to being an industry leader in employee satisfaction, inclusivity, and development. The organisation is driven to build not only a high-performing team but also a fun, dynamic workplace that reflects its mission to be the fastest-growing and most innovative player in the polyurethane industry.
About Pearl Group
Pearl Group is a global award-winning provider of innovative polyurethane-based systems. With deep foundations in the research and development of polyurethane solutions, Pearl Group offers clients tailor-made systems to meet their exact requirements across a broad range of sectors and applications.
Formerly known as Bayer Pearl and Pearl Covestro, Pearl Group has a proven track record of more than 35 years in the Middle East region, with the company's roots dating back to Otto Bayer - the German inventor of Polymer in 1937.
Pearl Group comprises system houses strategically located in established and emerging markets to service the company's growing number of international clients. With state-of-the-art plants and warehouses in the UAE, Saudi Arabia, and Vietnam, a North African regional office in Cairo, an Indian distribution hub in Maharashtra, and sales offices in Ecuador, Australia and Leverkusen, Germany, Pearl Group offers a comprehensive range of polyurethane systems, prepolymers, and polyesters for the production of high-performance polyurethane foams, coatings, binders, and elastomers.
The Dubai-headquartered company provides products and solutions under a range of brand names that offer many benefits: polyurethane systems that have set the global benchmark in polyurethane foam insulation; spray- and cast-elastomers; polyurethane systems used in the automotive and moulded foam industries; and a range of other PU-based products in many fields of application.
Pearl Group's commitment to sustainability and pioneering research is deeply embedded in the organisation's ethos, underlining its role as a proactive agent of change in the battle against global warming. Pearl Group's active participation at COP28 underscores this dedication, showcasing its innovative solutions designed to significantly cut CO₂ emissions by minimising thermal energy waste. Pearl Group's polyurethane systems are at the forefront of this effort, offering best-in-class insulation solutions and unmatched energy savings. Through stringent sustainability standards, comprehensive policies, and ambitious targets, Pearl Group empowers its research and development team to drive constant innovation. This ensures not only the elimination of waste and the continual utilisation of resources but also guarantees Pearl Group's products not only meet but exceed global standards, thereby reducing environmental impact and paving the way for a more sustainable future.
Pearl Group takes a customer-centric approach to establishing and maintaining partnerships by offering end-to-end solutions across the entire value chain. Seamlessly combining international expertise with regional know-how, Pearl Group guides clients through all phases of the buying process, from the initial consultation to technical support and after-sales services.
For more information, visit: https://pearlpolyurethane.com/