The Tokyo Metropolitan Government (TMG) Reports Successful Tokyo City Campaign in 2024: Promotions to Continue in 2025
The Tokyo Metropolitan Government celebrated the success of its 'Tokyo City Promotion 2024 in New York City' event, which showcased Tokyo's tradition and modernity. The two-day event attracted industry professionals and the public, with plans to continue promotions in 2025.
New York, NY, United States, March 4, 2025 -- The Tokyo Metropolitan Government (TMG) and the Tokyo Convention & Visitors Bureau (TCVB) celebrated the success of their 'Tokyo City Promotion 2024 in New York City' event, held on October 25-26, 2024. This two-day showcase brought a slice of Tokyo's rich cultural heritage and cutting-edge modernity to the heart of New York City, captivating both industry insiders and the general public.
Photo courtesy of Tokyo Metropolitan Government (TMG)
The event kicked off with a business-focused day at Chelsea Piers Pier 60, tailored for professionals in the travel and media industries. The event featured 20 exhibitors from Japan, including airlines, hotels, and iconic tourist destinations, highlighting Tokyo's status as a premier global travel destination. The second day transformed Vanderbilt Hall at Grand Central Station into a vibrant cultural hub, offering New Yorkers an immersive experience of Tokyo's unique charm through performances, workshops, and interactive exhibits.
The event included captivating performances, such as a collaborative show blending modern Ikebana flower arrangements with Edo Kabuki theater, presented by Flower Artist KAORUKO and Kabuki Actor Sennosuke Kataoka.
Samurai sword-fighting demonstrations by TATE Hatoryu NY added an element of historical drama, while a Japanese Songs Karaoke Challenge invited attendees to belt out anime classics and J-pop hits. Visitors also enjoyed hands-on activities like Yukata dressing, Edomoji fan calligraphy, and a Ukiyo-e art exhibit highlighting traditional Japanese aesthetics.
'Tokyo is a city where you can experience centuries of history and glimpse the future all day. Our campaign aims to capture this essence and share it with New Yorkers in engaging ways,' a TMG representative mentions.
The event's overarching theme was inspired by Tokyo's 'Tokyo Tokyo Old meets New' campaign, which celebrates the city's harmonious blend of ancient traditions and futuristic innovation. This duality was evident in the juxtaposition of traditional cultural elements, such as Kabuki theater and historic landmarks like Meiji Shrine and Sensō-ji Temple, with contemporary attractions like Shibuya Sky's panoramic views and the futuristic Tokyo Skytree.
The campaign's logo (two 'Tokyos') itself reflects this duality: one 'Tokyo' is written in a brushstroke font symbolizing its Edo-period heritage, while the other 'Tokyo' appears in a sleek Gothic typeface representing its modern vibrancy. This concept was brought to life during the event, offering attendees a glimpse into how Tokyo seamlessly integrates its storied past with its forward-looking present.
The Tokyo Metropolitan Government l representative explains the vision behind the campaign, 'We wanted to show that Tokyo is more than just a destination—it's an experience where visitors can step into history while also witnessing what it means to be a city of the future.'
The event also marked an important milestone for Tokyo's global tourism strategy. Since 2002, the Tokyo Metropolitan Government has launched similar campaigns in 13 countries to strengthen its international brand identity. Last year's promotion was remarkable as the city earned the title 'World's Most Attractive Large City' in Condé Nast Traveler U.S. edition's readers' poll for the first time in three years. This further highlights its enduring appeal among travelers worldwide.
With record-breaking Japan inbound visitors at approximately 36.87 million last year, the Tokyo Metropolitan Government looks forward to continuing its 2025 promotion, building on the influx of tourists and promoting Tokyo's wonders, specifically for New Yorkers.
The representative mentions, 'As we continue, we're confident that the 2025 campaign will also increase tourism to Tokyo and build a deeper cultural understanding between our two great cities. We invite New Yorkers to discover Tokyo's many faces and experience why it continues to captivate visitors worldwide.'
About Tokyo Metropolitan Government (TMG)
The Tokyo Metropolitan Government (TMG) collaborates with the Tokyo Convention & Visitors Bureau (TCVB) to promote tourism in Japan's capital city. Through initiatives like 'Tokyo City Promotion 2024 in New York City,' TMG highlights Tokyo's unique cultural heritage, modern attractions, and global appeal.
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