Curry Brand Signs Chinese Phenom in Global NIL Power Move
Curry Brand Signs Chinese Phenom in Global NIL Power Move originally appeared on Athlon Sports.
In a landmark NIL deal that's already shaking up the global basketball scene, Curry Brandhas officially signed Jacob Zhu, known as Zhu Zheng in China. Zheng represents the brand's first Chinese athlete and second international signee. The 6'2' point guard from the Class of 2026 is more than just a rising star, he's the face of a new generation of global hoopers.
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At just 16, Zhu's resume is already impressive. He's been scouted by top Division I programs like Auburn, Georgia Tech, and UCF, and he's preparing to suit up for China's U19 national team at the FIBA U19 Basketball World Cup. His game is defined by elite ball-handling, deadly court vision, and a jump shot that demands respect from anywhere on the floor.
But this deal is about more than just basketball. It's about culture, connection, and brand power.
'I'm beyond excited to officially join Curry Brand and learn from the greatest point guard of all time, my favorite player growing up,' Zhu said. 'Steph's journey inspired me to believe that being 'undersized' doesn't mean being overlooked.'
The NIL agreement gives Zhu access to exclusive footwear and apparel, personalized brand support, and a starring role in off-court initiatives across Asia-Pacific, especially in China's booming basketball market. With Zhu's mixed Chinese and Jamaican heritage and growing stateside reputation, Curry Brand isn't just making a marketing move, it's staking a claim in the future of global basketball.
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'He embodies many of the qualities we look for in a Curry Brand athlete with his style of play, his work ethic, and his commitment to bringing people together through sport,' said Simon Pestridge, VP of Marketing (APAC) and GM of Under Armour China.
Zhu now joins a roster of standout Curry Brand athletes, including Stephen Curry, De'Aaron Fox, and MiLaysia Fulwiley. For NIL fans, this deal is a bold signal: international name, image, and likeness deals are no longer a trend, they're the future.
Want to know what's next in global NIL? Keep your eyes on Jacob Zhu. The game is going global and Curry Brand is leading the charge.
Related: Michigan Running Back's Groundbreaking NIL Deal Redefines College Football
Related: Former Kentucky Great Has Words About NIL: 'I'm Glad I Didn't Play in That Era'
This story was originally reported by Athlon Sports on Jun 6, 2025, where it first appeared.
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