Floward unveils MENA's first robotic flower vending machine, bridging e-commerce with offline Innovation
Floward, the go-to online flowers and gifts delivery destination in MENA and UK, has unveiled its latest innovation: MENA's first robotic flower vending machine, designed exclusively for Floward and built to redefine how people shop for flowers on the go. Now live in Saudi Arabia, the UAE, Qatar, and Kuwait, the machines offer a fully automated, tech-enabled experience, bringing together convenience, personalisation, and freshness in one sleek unit.
These vending machines mark a new level of offline innovation, designed from the ground up with Floward's e-commerce mindset, they bring together automation, personalisation, and freshness all in one sleek unit. Key features include:
Robotic automation that enables real-time order fulfillment.
Built-in card printing so customers can personalize messages on the spot.
Automated water-spraying system to keep flowers fresh and vibrant.
Abdulaziz B Al Loughani, chairman and CEO at Floward, said: "We didn't want to go offline just for the sake of presence, we wanted to do it in a way that still reflects who we are: a tech-driven, customer-centric company. This machine brings the Floward experience closer to people's everyday lives while keeping the same standards of quality and innovation."
The machines offer a curated selection of flowers available at the tap of a screen. No queues, no waiting, just thoughtful gifting on demand.
Floward plans to expand the vending machines across all its operating countries by Q4 2025, reinforcing its mission to make thoughtful moments more accessible anytime, anywhere.
Established in 2017, Floward is a full-fledged e-commerce solution that offers prime fresh-cut flowers sourced from the best growers and farmers around the world and arranged locally by a team of florists and designers. Floward also offers cakes, chocolate and perfumes curated by the region's most exciting designers bundled with its flower arrangements and manages last-mile same-day delivery to ensure the best customer experience.
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