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Ad firm Hakuhodo's 200 mil. yen fine for Olympics bid-rigging upheld

Ad firm Hakuhodo's 200 mil. yen fine for Olympics bid-rigging upheld

Kyodo News08-05-2025

KYODO NEWS - 12 hours ago - 19:12 | Olympics, All, Japan
A Japanese high court on Thursday upheld a decision that major advertisement firm Hakuhodo Inc. pay a fine of 200 million yen ($1.4 million), for its part in a bid-rigging scandal linked to the Tokyo Olympics and Paralympics.
The Tokyo High Court also upheld an 18-month prison term, suspended for three years, for Kenichiro Yokomizo, the 58-year-old former president of Hakuhodo DY Sports Marketing Inc., for rigging bids for contracts to plan the test events and operate the venues of the 2021 Summer Games tournament.
It marks the first high court ruling in the case involving six companies, including Hakuhodo rival Dentsu Group Inc., that were indicted for bid-rigging the contracts worth around 43.7 billion yen.
Presiding Judge Kazunori Karei rejected Hakuhodo's argument that it was unfair to include contracts awarded through negotiation as possible bid-rigging, and that only contracts that were awarded through competitive bidding should be considered in the case.
"The companies coordinated their actions based on the shared understanding that all of the related contracts formed a package," Karei said.
The court also affirmed the district court ruling last July that found Hakuhodo had attempted to rig bids in line with the intentions of a former operations executive on the Tokyo Olympics organizing committee, who was convicted for playing a central role in the scandal.
According to the ruling, Hakuhodo colluded with the former executive and others between around February and July 2018 to decide which companies would be awarded contracts to plan test events and run the actual tournaments, taking into account the preferences of the seven companies.
Of the six companies indicted in the case, Hakuhodo, Dentsu Group and two others were found guilty but have appealed. Trials for the remaining two companies are ongoing at the Tokyo District Court.
The test events -- held so that organizers could check for potential problems in terms of operations, security and audience management -- were carried out before the Summer Games after a one-year postponement due to the coronavirus pandemic.
Related coverage:
Ad giant Dentsu fined 300 million yen over Tokyo Olympics bid-rigging
Ad firm Hakuhodo fined 200 million yen over Tokyo Olympics bid-rigging
Ex-Tokyo Olympics operations executive found guilty of bid-rigging

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