Saudi Sports Fund SURJ Backs Pique's Seven-a-Side Kings League
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Saudi Arabia is to become the latest home of Gerard Piqué's Kings League tournament, in a bid to capitalize on its growing football fan base and boost sports engagement among its youth.
SURJ Sports, the investment arm of Saudi Arabia's Public Investment Fund, has signed a joint venture to launch Kings League MENA, bringing the viral seven-a-side football tournament to the Kingdom for the first time, with the inaugural event set for November, according to a statement on Tuesday.
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