Killer char siu and spicy soups: Your guide to Eastwood's best Chinese and Korean food
Eastwood's food claim to fame, historically at least, is the Granny Smith apple. First discovered growing on Maria Ann 'Granny' Smith's property back in the 1860s, the apple is still celebrated with an annual festival. But since Eastwood's commercial centre was pedestrianised in the 1990s, the suburb has had plenty more to offer in the culinary stakes. The catalyst has been a rapid shift in demographic: as of 2021, more than 48 per cent of residents claim Chinese ancestry, while nearly 9 per cent have roots in Korea.
Rowe Street takes those figures off the page and renders them in full colour, with the Koreatown Project, backed by government funding, accelerating the transformation of the street's east end from local hub to delicious destination, as vital for Korean cooking and culture as Strathfield or Lidcombe. Jimmy Park, the project's manager, has witnessed the change first-hand.
'When I came in 1988, there were only two Korean shops on Rowe Street,' he says. 'Now, it's more than 120.'
Those range from hairdressers and boutiques, to the grocers and restaurants that give the street its distinctive flavour. Cross the station, and Korean turns to Chinese, with broad regional representation and plenty outside the lines. Justin Li, a Ryde councillor who recommends treating a visit to Rowe Street a little like a pub crawl, says it's the demise of a fast-food giant that best represents Eastwood's evolution.
'An old Chinatown institution, Super Bowl, recently opened on Rowe Street West, ironically where Eastwood's McDonald's once stood. It says a lot about the changing demographics and tastes locally over the last few decades.'
The choice of side is your own, but such is the scope that whichever you pick first, odds are it won't be too long before you're back for more.
Hwagae Banchan Shop
Exit the station to the east, and you'll find a clutch of stalls specialising in Korean street food, including tteokbokki, the spicy rice cakes, and flash-fried Korean-style hot dogs. Stop at Hwagae Banchan Shop, though, and the specialty is the array of side dishes – banchan – that accompany a Korean meal. Classics include cabbage or spring onion kimchi tinted red with gochugaru, Korean chilli powder, or braised lotus root. Stock up, then grab some kimbap, Korea's answer to a sushi roll, to takeaway.
10 Railway Parade, Eastwood
Siroo Rice Cake Cafe
Make for Rowe Street, perhaps drop into ginseng specialist Cheong Kwan Jang, then join the line at Siroo. With South Koreans now drinking 353 cups of coffee per head a year – more than double the global average – the nation's cafe culture is ever-expanding. That partly explains Siroo's popularity, but it's the rice cakes, or tteok, that are the main draw. Made each morning by owner Changhyun Lee, Siroo's tteok are characteristically chewy, with the injeolmi – made with sticky rice and finished with roasted soybean powder – a signature. Buy a pack, or try it in the cafe's viral shaved-ice dessert, bingsu.
Miryang
Just a couple of doors up from celebrated Korean-Chinese restaurant Biwon (try the jajangmyeon) is Miryang, a freshly opened soup restaurant channelling South Korea's south-east. The menu may be short, but the flavours are long and deep in everything from wagyu shank soup and gukbap with sundae – the Korean blood sausage – to the signature, light and aromatic Miryang-style pork soup loaded with spring onions. Season yours with salted shrimp and load up on fluffy rice – refills come free.
104 Rowe Street, Eastwood, instagram.com/miryang_eastwood
Eastwood Mart
There's no shortage of grocers on this side of Eastwood station: S-Mart is an all-rounder, while KMALL09 (also in Lidcombe) stands out for its epic size, heaving shelves and range of K-beauty products. But Eastwood Mart, smack-bang on Rowe Street, is a classic. Big enough to have the range, small enough to feel personal, it's the place for bulk kimchi, noodles, seaweed and fresh vegetables. Don't leave without taking a turn around the 'sauce corner' or grabbing some mandu from the staff helming the hotplate out front.
73 Rowe Street, Eastwood
GetBawi
Up the hill from K-bakery La Vigne and tucked into a shopping mall, newcomer GetBawi has quickly garnered a dedicated following. The reason? It's one of the few Sydney restaurants specialising in hoe, or raw seafood, served here on platters with the likes of perilla leaves for wrapping. Other highlights include spicy blue swimmer crab hotpot and the textural masterpiece that is yukhoe tang tang, featuring high-grade raw beef strewn with umami-rich octopus.
201/62-80 Rowe Street, Eastwood, instagram.com/getbawi
Guk's Eedaero Gamjatang
For years, family-run Pu Ji Mi sold mountains of jok bal (soy-braised pork hocks) in this unassuming mall. Its closure in February was mourned far and wide, but the good news is that in its place Eastwood now has its own outpost of Guk's Eedaero Gamjatang, Jongguk Lee's cult soup kitchen. Split a gamjatang with friends, and it'll be rich from long-simmered pork bones and doenjang, spicy from gochugaru and gochujang and loaded with perilla, potatoes and enoki mushrooms. Add a round of ice-cold Cass lager to keep the vibes high.
202/62-80 Rowe Street, Eastwood
Dae Jang Kum
Crossing the road, Uncles' Butchery, is a chance to score Korean barbecue meats – Black Onyx chuck tail flap, say – but if you'd prefer to grill here and now, a block up is Dae Jang Kum, where the charcoal burns hot, and the beef intercostal in soy and sesame is the order. Don't skip the yukhoe, either, which sees Korea's own beef tartare levelled up with a crisp puffed rice cracker for texture.
29 Rowe Street, Eastwood
Kowloon Cafe
Loop back, take the station underpass and suddenly, the foot traffic intensifies – especially on Saturday when pedestrian-only Eastwood plaza hosts night markets. The plaza is where to take your pick of cha chaan tengs, the nostalgic Hong Kong-style cafes. At Canton Cafe, it's all Cantonese fare and diner classics, with an afternoon tea menu that clocks on at 2.30pm. At Hong Kong Bing Sutt, it's all about the scallion-oil set, featuring spring-onion tossed eggs and noodles, served with a crisp chicken thigh and a pineapple bun. The Eastwood branch of Kowloon Cafe pairs a fitout encompassing one of Hong Kong's distinctive double-decker trams with beef brisket curry, bouncy fish balls and towering French toast dripping with butter.
1/148 Rowe Street, Eastwood, kowlooncafe.com.au
Eastwood Markets
Stroll a little further, and you'll reach the permanent markets, where stallholders offer tight menus of specialty dishes. Teochew cuisine offers an array of braised meats, including pork hock and beef shank, while Malaysia Ikan Bakar underscores most dishes with fiery sambal (chilli paste), including the namesake grilled sambal fish. And while nearby Hungry Paulie is the go-to restaurant for Taiwanese, don't skip Canteen Taiwan right here, where the lu rou fan, aka braised pork rice, rich with pork fat, is the name of the game.
178 Rowe Street, Eastwood
Wang Wang BBQ
There are a few notable barbecue shops on this side of Eastwood Station, BBQ One among them, but none attract the same kind of clamour as Wang Wang BBQ, founded by career barbecue chef Yong Luo. Line up under the crimson and golden signage and the window couldn't be more enticing. Roasted ducks and soy-glazed chickens have lacquer-like glaze, roasted pork has a handsome crust, but it's the roasted sausage and the char siu, juicy and glistening, that will keep you coming back time and time again.
25/1 Lakeside Road, Eastwood
Traditional Cantonese Taste
Dive deep into Eastwood Village Square and there's so much to appreciate: handmade tofu, the epic seafood platters at Taste of Shunde, the school prawns and live seafood at the fishmongers. But for cheung fun, the slippery Cantonese rice noodle roll, made fresh to order? It has to be Traditional Cantonese Taste. Rice noodles are steamed in a sheet, folded around fillings – prawn and scallop, say, or chicken and cordyceps flower – then served under a sweet soy sauce that soaks into all the crevices. Don't sleep on the congee either, which is even more comforting.
9A/1 Lakeside Road, Eastwood
Super Bowl Chinese Restaurant
A few doors up, a neon Super Bowl sign marks another branch of this storied late-night Chinatown institution. The surrounds here are more comfortable than at the original, and the menu packs all kinds of classics, from roasted pork ribs to XO pippies. And while live seafood is to become more of a focus – the menu lists lobster with salted egg and ginger-shallot coral trout – early signatures include fragrant Hakka-style salt-baked chicken, and comforting congee with fried bread for dipping.
193 Rowe Street, Eastwood
Hon Kee Hong Kong Dessert
The last few blocks of Rowe Street's restaurant strip buzz. Expect Chinese grocers, baked goods and dumplings, plus everything from stonepot fish to crisp-bottomed sheng jian bao, pork soup dumplings, (here's looking at you, 257 Home Kitchen). Zheng's Skewer BBQ – from the team behind Jin's Grilled Meat Pies – is worth a stop, but if sweets are the order, there's no going past Hon Kee Hong Kong Dessert. Come nightfall, tables heave with bowls of milk pudding or glutinous rice with coconut. Both are good picks, but the mango pomelo sago is the fan favourite: cool, refreshing, with bursts of citrus, there's no better dish to close out an evening.
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You may have noticed Omoda Jaecoo showrooms are starting to pop up around the country, but just what is this unfamiliar auto brand? Effectively, it's a sister brand to Chinese brand Chery, and while Omoda Jaecoo vehicles will be sold in separate showrooms, some dealerships will offer both Chery and Omoda Jaecoo franchises. There's some overlap between the two brands, but Omoda Jaecoo chief commercial officer Roy Muñoz explained the difference. "I'd call it next step up from Chery," he explained to CarExpert. Hundreds of new car deals are available through CarExpert right now. Get the experts on your side and score a great deal. Browse now. Within this new brand, there are vehicles badged just as Jaecoos, with Omoda-badged vehicles to follow. Mr Muñoz says these will complement each other. "Omoda is more the crossover SUV, whereas the Jaecoos are more the rugged, luxurious SUVs," he explained. "So crossover meaning sometimes with the coupe styling, swooping rear roofline." 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Chery also sells its vehicles under the Chirey nameplate in Mexico, while its electric vehicle (EV) brand iCar will be sold in some markets as iCaur. And no, we don't know how to pronounce that either. For now, Chery Australia is sticking to just its namesake and Omoda Jaecoo brands, but it has left the door open for others to follow. Chery Australia says it isn't expecting any other brands "in the short term", but its local communications boss said more could follow. "The clear message for us is 'You guys have got a big job on your hands certainly with Chery, certainly with Omoda Jaecoo, you guys do a good job with that, let's see what else potentially could come'." said Chery Australia communications head Tim Krieger. "But everyone's 100 per cent focused on those two brands at the moment, making the best of those opportunities." Chery only returned to Australia in 2023, before it announced the Jaecoo half of Omoda Jaecoo in 2024, and then announced the Omoda half this year. That's a very ambitious rollout, and we asked Mr Muñoz how much of this is being driven by head office. "Omoda Jaecoo is a global brand strategy. Certainly they listen to our feedback; we feed back as much as we can about how we think we should launch a brand or how we think a product should be introduced, but there is a bit of a global strategy that we need to execute," he said. Omoda Jaecoo vehicles are sold under different brands in China, where the Jaecoo J7 is a Chery Tansuo 06 (pictured above), the Jaecoo J8 a Chery Tiggo 9 (pictured below, and not to be confused with the slightly different global Chery Tiggo 9 due here this year), and the Omoda C9 is an Exeed Yaoguang. "What happens in the domestic market is different to what happens in the overseas markets," explained Mr Muñoz. So how does Omoda Jaecoo differ from Chery, then, given half its vehicles are sold as Cherys in China? And how does it stand out when the automaker's namesake brand sells vehicles here in the same segments? "Jaecoo is still focused on that premium adventure-type offering, so creature comforts you wouldn't normally see at this price point, luxury touch and feel. You've got your leather seats, suede roof liner, massaging seats, calf raises," he said. "Each brand has its own unique styling and speaks to a different part of the market." Omoda Jaecoo vehicles also feature a longer eight-year, unlimited-kilometre warranty, up from seven years for Chery vehicles. But in a market where even brands such as Jeep have called themselves premium, Omoda Jaecoo is reluctant to use the term. "I wouldn't say it's the premium arm, but certainly it's the next level up from Chery. In my own terms, it's almost in that sub-premium category but you get the premium feel, features that you don't get at the price point," said Mr Muñoz. "That premium word, it's been thrown around, a bit of a buzz word, but it's definitely the next level up in terms of the product offering from the Chery Group." The upcoming Chery Tiggo 9 (above), for example, wears slightly different styling to the closely related Jaecoo J8, and will miss out on some features like the latter's fragrance dispenser. Chery believes there's enough differentiation to prevent cannibalisation between the two brands. "There's not much crossover at the moment. People who are after Omoda Jaecoo are just after Omoda Jaecoo," said Mr Muñoz. "I don't believe we're diluting. In fact, we're adding more options out there that people can choose from, from different price points, at different specification levels." "Different buyers as well. Chery is very focused on the family, urban buyer. Jaecoo is a bit more of that adventurous spirit," said Mr Krieger. "The design of the cars is different, the target audience is different, but I think there's room for both." Chery says it's "falling into line" with a global strategy, though there are some quirks. The Chery Omoda 5 and Omoda E5 were recently renamed the Chery C5 (pictured above) and E5 in Australia, even though these are sold under the Jaecoo Omoda arm in other markets. "The difference is that car was introduced into Australia under the Chery brand, whereas in other markets where it was sold it was always sold as an Omoda Jaecoo," said Mr Krieger. In an attempt to alleviate confusion, these vehicles are being kept in Chery showrooms but being stripped of their Omoda badging. MORE: All the new SUVs coming to Australia from Chery and Omoda Jaecoo in 2025 Content originally sourced from: You may have noticed Omoda Jaecoo showrooms are starting to pop up around the country, but just what is this unfamiliar auto brand? Effectively, it's a sister brand to Chinese brand Chery, and while Omoda Jaecoo vehicles will be sold in separate showrooms, some dealerships will offer both Chery and Omoda Jaecoo franchises. There's some overlap between the two brands, but Omoda Jaecoo chief commercial officer Roy Muñoz explained the difference. "I'd call it next step up from Chery," he explained to CarExpert. Hundreds of new car deals are available through CarExpert right now. Get the experts on your side and score a great deal. Browse now. Within this new brand, there are vehicles badged just as Jaecoos, with Omoda-badged vehicles to follow. Mr Muñoz says these will complement each other. "Omoda is more the crossover SUV, whereas the Jaecoos are more the rugged, luxurious SUVs," he explained. "So crossover meaning sometimes with the coupe styling, swooping rear roofline." Thus far, Omoda Jaecoo offers only the Jaecoo J7 mid-size SUV, a rival for the Toyota RAV4, and the Jaecoo J8 large SUV, a five-seat alternative to the likes of the Kia Sorento. The J7 lineup opens at $34,990 drive-away, or $5000 more than the current base price of the similarly sized Chery Tiggo 7 Pro. The Omoda C9, a mid-size SUV, is due on sale here in August, while the Omoda 7 (pictured below) is set to follow at some point. Officially debuted globally in 2023, Omoda Jaecoo exists only outside of the Chinese market, and is part of a rather confusing export strategy by China's largest car exporter, with 1.14 million overseas sales in 2024. For example, Chery already sells its Jetour and Exeed vehicles in markets like the Middle East, and is planning to launch Tiggo – a nameplate used on Chery SUVs – as a standalone brand in Europe, along with new brand Lepas revealed at this year's Shanghai motor show. Chery also sells its vehicles under the Chirey nameplate in Mexico, while its electric vehicle (EV) brand iCar will be sold in some markets as iCaur. And no, we don't know how to pronounce that either. For now, Chery Australia is sticking to just its namesake and Omoda Jaecoo brands, but it has left the door open for others to follow. Chery Australia says it isn't expecting any other brands "in the short term", but its local communications boss said more could follow. "The clear message for us is 'You guys have got a big job on your hands certainly with Chery, certainly with Omoda Jaecoo, you guys do a good job with that, let's see what else potentially could come'." said Chery Australia communications head Tim Krieger. "But everyone's 100 per cent focused on those two brands at the moment, making the best of those opportunities." Chery only returned to Australia in 2023, before it announced the Jaecoo half of Omoda Jaecoo in 2024, and then announced the Omoda half this year. That's a very ambitious rollout, and we asked Mr Muñoz how much of this is being driven by head office. "Omoda Jaecoo is a global brand strategy. Certainly they listen to our feedback; we feed back as much as we can about how we think we should launch a brand or how we think a product should be introduced, but there is a bit of a global strategy that we need to execute," he said. Omoda Jaecoo vehicles are sold under different brands in China, where the Jaecoo J7 is a Chery Tansuo 06 (pictured above), the Jaecoo J8 a Chery Tiggo 9 (pictured below, and not to be confused with the slightly different global Chery Tiggo 9 due here this year), and the Omoda C9 is an Exeed Yaoguang. "What happens in the domestic market is different to what happens in the overseas markets," explained Mr Muñoz. So how does Omoda Jaecoo differ from Chery, then, given half its vehicles are sold as Cherys in China? And how does it stand out when the automaker's namesake brand sells vehicles here in the same segments? "Jaecoo is still focused on that premium adventure-type offering, so creature comforts you wouldn't normally see at this price point, luxury touch and feel. You've got your leather seats, suede roof liner, massaging seats, calf raises," he said. "Each brand has its own unique styling and speaks to a different part of the market." Omoda Jaecoo vehicles also feature a longer eight-year, unlimited-kilometre warranty, up from seven years for Chery vehicles. But in a market where even brands such as Jeep have called themselves premium, Omoda Jaecoo is reluctant to use the term. "I wouldn't say it's the premium arm, but certainly it's the next level up from Chery. In my own terms, it's almost in that sub-premium category but you get the premium feel, features that you don't get at the price point," said Mr Muñoz. "That premium word, it's been thrown around, a bit of a buzz word, but it's definitely the next level up in terms of the product offering from the Chery Group." The upcoming Chery Tiggo 9 (above), for example, wears slightly different styling to the closely related Jaecoo J8, and will miss out on some features like the latter's fragrance dispenser. Chery believes there's enough differentiation to prevent cannibalisation between the two brands. "There's not much crossover at the moment. People who are after Omoda Jaecoo are just after Omoda Jaecoo," said Mr Muñoz. "I don't believe we're diluting. In fact, we're adding more options out there that people can choose from, from different price points, at different specification levels." "Different buyers as well. Chery is very focused on the family, urban buyer. Jaecoo is a bit more of that adventurous spirit," said Mr Krieger. "The design of the cars is different, the target audience is different, but I think there's room for both." Chery says it's "falling into line" with a global strategy, though there are some quirks. The Chery Omoda 5 and Omoda E5 were recently renamed the Chery C5 (pictured above) and E5 in Australia, even though these are sold under the Jaecoo Omoda arm in other markets. "The difference is that car was introduced into Australia under the Chery brand, whereas in other markets where it was sold it was always sold as an Omoda Jaecoo," said Mr Krieger. In an attempt to alleviate confusion, these vehicles are being kept in Chery showrooms but being stripped of their Omoda badging. MORE: All the new SUVs coming to Australia from Chery and Omoda Jaecoo in 2025 Content originally sourced from: You may have noticed Omoda Jaecoo showrooms are starting to pop up around the country, but just what is this unfamiliar auto brand? Effectively, it's a sister brand to Chinese brand Chery, and while Omoda Jaecoo vehicles will be sold in separate showrooms, some dealerships will offer both Chery and Omoda Jaecoo franchises. There's some overlap between the two brands, but Omoda Jaecoo chief commercial officer Roy Muñoz explained the difference. "I'd call it next step up from Chery," he explained to CarExpert. Hundreds of new car deals are available through CarExpert right now. Get the experts on your side and score a great deal. Browse now. Within this new brand, there are vehicles badged just as Jaecoos, with Omoda-badged vehicles to follow. Mr Muñoz says these will complement each other. "Omoda is more the crossover SUV, whereas the Jaecoos are more the rugged, luxurious SUVs," he explained. "So crossover meaning sometimes with the coupe styling, swooping rear roofline." Thus far, Omoda Jaecoo offers only the Jaecoo J7 mid-size SUV, a rival for the Toyota RAV4, and the Jaecoo J8 large SUV, a five-seat alternative to the likes of the Kia Sorento. The J7 lineup opens at $34,990 drive-away, or $5000 more than the current base price of the similarly sized Chery Tiggo 7 Pro. The Omoda C9, a mid-size SUV, is due on sale here in August, while the Omoda 7 (pictured below) is set to follow at some point. Officially debuted globally in 2023, Omoda Jaecoo exists only outside of the Chinese market, and is part of a rather confusing export strategy by China's largest car exporter, with 1.14 million overseas sales in 2024. For example, Chery already sells its Jetour and Exeed vehicles in markets like the Middle East, and is planning to launch Tiggo – a nameplate used on Chery SUVs – as a standalone brand in Europe, along with new brand Lepas revealed at this year's Shanghai motor show. Chery also sells its vehicles under the Chirey nameplate in Mexico, while its electric vehicle (EV) brand iCar will be sold in some markets as iCaur. And no, we don't know how to pronounce that either. For now, Chery Australia is sticking to just its namesake and Omoda Jaecoo brands, but it has left the door open for others to follow. Chery Australia says it isn't expecting any other brands "in the short term", but its local communications boss said more could follow. "The clear message for us is 'You guys have got a big job on your hands certainly with Chery, certainly with Omoda Jaecoo, you guys do a good job with that, let's see what else potentially could come'." said Chery Australia communications head Tim Krieger. "But everyone's 100 per cent focused on those two brands at the moment, making the best of those opportunities." Chery only returned to Australia in 2023, before it announced the Jaecoo half of Omoda Jaecoo in 2024, and then announced the Omoda half this year. That's a very ambitious rollout, and we asked Mr Muñoz how much of this is being driven by head office. "Omoda Jaecoo is a global brand strategy. Certainly they listen to our feedback; we feed back as much as we can about how we think we should launch a brand or how we think a product should be introduced, but there is a bit of a global strategy that we need to execute," he said. Omoda Jaecoo vehicles are sold under different brands in China, where the Jaecoo J7 is a Chery Tansuo 06 (pictured above), the Jaecoo J8 a Chery Tiggo 9 (pictured below, and not to be confused with the slightly different global Chery Tiggo 9 due here this year), and the Omoda C9 is an Exeed Yaoguang. "What happens in the domestic market is different to what happens in the overseas markets," explained Mr Muñoz. So how does Omoda Jaecoo differ from Chery, then, given half its vehicles are sold as Cherys in China? And how does it stand out when the automaker's namesake brand sells vehicles here in the same segments? "Jaecoo is still focused on that premium adventure-type offering, so creature comforts you wouldn't normally see at this price point, luxury touch and feel. You've got your leather seats, suede roof liner, massaging seats, calf raises," he said. "Each brand has its own unique styling and speaks to a different part of the market." Omoda Jaecoo vehicles also feature a longer eight-year, unlimited-kilometre warranty, up from seven years for Chery vehicles. But in a market where even brands such as Jeep have called themselves premium, Omoda Jaecoo is reluctant to use the term. "I wouldn't say it's the premium arm, but certainly it's the next level up from Chery. In my own terms, it's almost in that sub-premium category but you get the premium feel, features that you don't get at the price point," said Mr Muñoz. "That premium word, it's been thrown around, a bit of a buzz word, but it's definitely the next level up in terms of the product offering from the Chery Group." The upcoming Chery Tiggo 9 (above), for example, wears slightly different styling to the closely related Jaecoo J8, and will miss out on some features like the latter's fragrance dispenser. Chery believes there's enough differentiation to prevent cannibalisation between the two brands. "There's not much crossover at the moment. People who are after Omoda Jaecoo are just after Omoda Jaecoo," said Mr Muñoz. "I don't believe we're diluting. In fact, we're adding more options out there that people can choose from, from different price points, at different specification levels." "Different buyers as well. Chery is very focused on the family, urban buyer. Jaecoo is a bit more of that adventurous spirit," said Mr Krieger. "The design of the cars is different, the target audience is different, but I think there's room for both." Chery says it's "falling into line" with a global strategy, though there are some quirks. The Chery Omoda 5 and Omoda E5 were recently renamed the Chery C5 (pictured above) and E5 in Australia, even though these are sold under the Jaecoo Omoda arm in other markets. "The difference is that car was introduced into Australia under the Chery brand, whereas in other markets where it was sold it was always sold as an Omoda Jaecoo," said Mr Krieger. In an attempt to alleviate confusion, these vehicles are being kept in Chery showrooms but being stripped of their Omoda badging. MORE: All the new SUVs coming to Australia from Chery and Omoda Jaecoo in 2025 Content originally sourced from: You may have noticed Omoda Jaecoo showrooms are starting to pop up around the country, but just what is this unfamiliar auto brand? Effectively, it's a sister brand to Chinese brand Chery, and while Omoda Jaecoo vehicles will be sold in separate showrooms, some dealerships will offer both Chery and Omoda Jaecoo franchises. There's some overlap between the two brands, but Omoda Jaecoo chief commercial officer Roy Muñoz explained the difference. "I'd call it next step up from Chery," he explained to CarExpert. Hundreds of new car deals are available through CarExpert right now. Get the experts on your side and score a great deal. Browse now. Within this new brand, there are vehicles badged just as Jaecoos, with Omoda-badged vehicles to follow. Mr Muñoz says these will complement each other. "Omoda is more the crossover SUV, whereas the Jaecoos are more the rugged, luxurious SUVs," he explained. "So crossover meaning sometimes with the coupe styling, swooping rear roofline." Thus far, Omoda Jaecoo offers only the Jaecoo J7 mid-size SUV, a rival for the Toyota RAV4, and the Jaecoo J8 large SUV, a five-seat alternative to the likes of the Kia Sorento. The J7 lineup opens at $34,990 drive-away, or $5000 more than the current base price of the similarly sized Chery Tiggo 7 Pro. The Omoda C9, a mid-size SUV, is due on sale here in August, while the Omoda 7 (pictured below) is set to follow at some point. Officially debuted globally in 2023, Omoda Jaecoo exists only outside of the Chinese market, and is part of a rather confusing export strategy by China's largest car exporter, with 1.14 million overseas sales in 2024. For example, Chery already sells its Jetour and Exeed vehicles in markets like the Middle East, and is planning to launch Tiggo – a nameplate used on Chery SUVs – as a standalone brand in Europe, along with new brand Lepas revealed at this year's Shanghai motor show. Chery also sells its vehicles under the Chirey nameplate in Mexico, while its electric vehicle (EV) brand iCar will be sold in some markets as iCaur. And no, we don't know how to pronounce that either. For now, Chery Australia is sticking to just its namesake and Omoda Jaecoo brands, but it has left the door open for others to follow. Chery Australia says it isn't expecting any other brands "in the short term", but its local communications boss said more could follow. "The clear message for us is 'You guys have got a big job on your hands certainly with Chery, certainly with Omoda Jaecoo, you guys do a good job with that, let's see what else potentially could come'." said Chery Australia communications head Tim Krieger. "But everyone's 100 per cent focused on those two brands at the moment, making the best of those opportunities." Chery only returned to Australia in 2023, before it announced the Jaecoo half of Omoda Jaecoo in 2024, and then announced the Omoda half this year. That's a very ambitious rollout, and we asked Mr Muñoz how much of this is being driven by head office. "Omoda Jaecoo is a global brand strategy. Certainly they listen to our feedback; we feed back as much as we can about how we think we should launch a brand or how we think a product should be introduced, but there is a bit of a global strategy that we need to execute," he said. Omoda Jaecoo vehicles are sold under different brands in China, where the Jaecoo J7 is a Chery Tansuo 06 (pictured above), the Jaecoo J8 a Chery Tiggo 9 (pictured below, and not to be confused with the slightly different global Chery Tiggo 9 due here this year), and the Omoda C9 is an Exeed Yaoguang. "What happens in the domestic market is different to what happens in the overseas markets," explained Mr Muñoz. So how does Omoda Jaecoo differ from Chery, then, given half its vehicles are sold as Cherys in China? And how does it stand out when the automaker's namesake brand sells vehicles here in the same segments? "Jaecoo is still focused on that premium adventure-type offering, so creature comforts you wouldn't normally see at this price point, luxury touch and feel. You've got your leather seats, suede roof liner, massaging seats, calf raises," he said. "Each brand has its own unique styling and speaks to a different part of the market." Omoda Jaecoo vehicles also feature a longer eight-year, unlimited-kilometre warranty, up from seven years for Chery vehicles. But in a market where even brands such as Jeep have called themselves premium, Omoda Jaecoo is reluctant to use the term. "I wouldn't say it's the premium arm, but certainly it's the next level up from Chery. In my own terms, it's almost in that sub-premium category but you get the premium feel, features that you don't get at the price point," said Mr Muñoz. "That premium word, it's been thrown around, a bit of a buzz word, but it's definitely the next level up in terms of the product offering from the Chery Group." The upcoming Chery Tiggo 9 (above), for example, wears slightly different styling to the closely related Jaecoo J8, and will miss out on some features like the latter's fragrance dispenser. Chery believes there's enough differentiation to prevent cannibalisation between the two brands. "There's not much crossover at the moment. People who are after Omoda Jaecoo are just after Omoda Jaecoo," said Mr Muñoz. "I don't believe we're diluting. In fact, we're adding more options out there that people can choose from, from different price points, at different specification levels." "Different buyers as well. Chery is very focused on the family, urban buyer. Jaecoo is a bit more of that adventurous spirit," said Mr Krieger. "The design of the cars is different, the target audience is different, but I think there's room for both." Chery says it's "falling into line" with a global strategy, though there are some quirks. The Chery Omoda 5 and Omoda E5 were recently renamed the Chery C5 (pictured above) and E5 in Australia, even though these are sold under the Jaecoo Omoda arm in other markets. "The difference is that car was introduced into Australia under the Chery brand, whereas in other markets where it was sold it was always sold as an Omoda Jaecoo," said Mr Krieger. In an attempt to alleviate confusion, these vehicles are being kept in Chery showrooms but being stripped of their Omoda badging. MORE: All the new SUVs coming to Australia from Chery and Omoda Jaecoo in 2025 Content originally sourced from: