Eight Bosses Share Their Favorite Nonalcoholic Cocktails
Welcome to the CEO Diet, a monthly series in Bloomberg Businessweek, where executives from around the world tell us how they manage their time in and out of the office. Among the topics they've discussed: their favorite commuting podcasts and playlists, go-to snacks, exercise routines and fashion uniforms.
This month we asked the C-suite bosses what their nonalcoholic drink of choice is. Fancy coffee or tea is all well and good, but what we really wanted to know about was their power drink when they've decided they don't want booze. The responses run the gamut from a new 0% alcohol beer backed by a famous actor to an elaborate, kombucha-based cocktail for in-house entertaining. Here's what the bosses drink when they're not drinking (alcohol).
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Business of Fashion
a day ago
- Business of Fashion
Can TikTok's ‘Shirtless Race' Become More than a Trend?
NEW YORK — For three days in May, 14,000 men and women stormed New York City's Pier 76, just west of Hudson Yards, many of them in various states of athletic undress — not to party, but certainly to sweat. They were there for what outsiders viewing from TikTok call 'the shirtless race,' and what is known to proponents as Hyrox, a strength-and-endurance fitness race that combines an eight kilometre run with eight functional workouts, including a 330-pound sled drag. Some athletes collapse from exhaustion at the finish line. The last 2024–2025 season attracted over 600,000 participants, who competed in over 80 races worldwide. (Courtesy) Yet, Hyrox has built a devoted and growing global following. Fitness influencer Eric Hinman, NFL tight end Darren Waller and actor Patrick Wilson were among those who competed during the New York event, which had a waitlist, according to Hyrox and its Swiss parent company Infront Sports & Media. The first race, held in 2017 in Hamburg, Germany, drew about 650 participants; the last 2024–2025 season attracted over 600,000, who competed in over 80 races worldwide, culminating in the World Championships in Chicago last week. By combining familiar functional movements like rowing and wall balls with running in an open-entry, festival-like marathon atmosphere, Hyrox has become the latest global fitness craze, with almost equal participation by men (52 percent) and women (48). In the past, millions of everyday gym-goers didn't have anything to work towards besides looking good and getting healthy. 'We gave them a definition [and competition] for what they were already doing,' said Moritz 'Mo' Fürste, who, along with Christian Toetzke, co-founded the company in 2017. ADVERTISEMENT Each athlete paid anywhere from $70 to over $200 to participate. While company reps declined to disclose revenue figures, Fürste shared on a Business of Sport podcast earlier this year that the average entry fee is around €130 ($150), putting its annual ticket sales revenue at roughly $90 million. They also generate revenue from event brand sponsors like Redbull, a constellation of 8,000 gyms that pay up to $150 a month to be its affiliates, spectator tickets and partnerships with brands like Puma, which sells co-branded products at the events, its stores and third-party retail partners. 'There's a real loyalty from participants to support the brands that are involved with Hyrox,' said Erin Longin, Puma's vice president of running and training. 'It's really helping us reach more consumers that way.' As the social distancing era fades, athletes are seeking community-driven fitness beyond the walls of traditional gyms. (Courtesy) Hyrox arrives at an opportune moment. As the social distancing era fades, athletes are seeking community-driven fitness beyond the walls of traditional gyms. With its stickiness and built-in social media appeal, Hyrox has the makings of a spectator sport like a marathon or a triathlon. Still, like any sport, it needs to continually find ways to keep its athletes and audiences engaged to avoid becoming another fleeting fad. Off to the Races Hyrox isn't the first strength-and-endurance race out of the blocks. In the 2010s, cultish CrossFit peaked with 415,000 participants in their 2018 Games, and rugged adventure Spartan Race saw 1.3 million participants each year at its height. But most CrossFit Games participants competed in their local affiliate gyms (called 'boxes'), and most Spartan Races were held in far-flung locations without mass-level audiences. During the pandemic, both saw declines in participation. On the surface, Hyrox follows the same formula, but with accessible twists: Athletes can compete in various division such as singles, doubles and relay teams, allowing different ability levels to take part. The format is also simpler. Unlike other races with their involved scoring systems, whoever finishes Hyrox first wins, and the standardized workouts make it a straightforward race for time. 'There is this repetitive combination of things that you have to do, which makes it stickier,' said Fürste. The challenge of completing the race is a draw, allowing participants to not only compete against one another but their own personal records. 'The endorphins you get from doing something that hard are insanely rewarding, and that sense of accomplishment is worth chasing and repeating,' added Heber Cannon, a fitness filmmaker. Hyrox also stages its events in some of the world's biggest media markets in some of the most picturesque locations — New York's Pier 76, Paris' Grand Palais and Singapore's Marina Bay Sands — where everyday athletes and professionals compete in front of packed crowds and seas of iPhones recording their every move. Fürste said the organic growth in participation coincided with the organic growth on social media too. In the past twenty months, views on Hyrox-related terms have surged 654 percent on TikTok, according to a cultural analytics firm. In the month following its first major co-branded product collection with Puma in January, Puma x Hyrox mentions generated $537,000 in media impact value, said data analytics firm Launchmetrics. ADVERTISEMENT And products from the Puma x Hyrox collection sold out within hours of the New York event opening its doors. 'We almost can't figure out the right stock levels to have at these events, because each event just keeps outdoing the last,' said Longin. Tribe Check Behind the social media hype, Hyrox's growth is driven by its 8,000 (and growing) partner gyms, which Fürste called 'the backbone of its ever-expanding global community.' He explained how Hyrox has, in some ways, solved problems for the crowded traditional gym industry, where many businesses compete for fickle consumers solely based on price and convenience. 'It's very difficult for a gym, usually, to create a strong community,' he said. Most are built for solo experiences and feel outdated in a moment where people are craving more social fitness activities, as evidenced by the rise of running clubs and climbing gyms. Even sportswear giants like Nike are noting the behavioural shift — the US company has begun to open Nike Studios, group fitness gyms designed to foster community workouts, starting with a Southern California location in 2023. Competitors run at Hyrox. (Courtesy) After the social distancing era, Magida noticed that people wanted to be connected with each other more than ever. When he launched a Hyrox program in his gym in 2021, 'it revitalised the community, and people were talking to each other, and there was culture forming because people were training with purpose,' said Magida. 'There were more high-fives and hugs than ever before.' Within two years of being a Hyrox partner, he saw a 40 percent increase in his business. Ruben Belliard, who runs The Training Lab in New York City — one of the most competitive markets for gyms — saw his membership jump up to 15 percent in the first year after partnering with Hyrox. In his 17 years in the fitness business, he's seen plenty of fitness trends come and go. 'The next evolution is going to be hybrid training like Hyrox,' he said. 'People want to be able to run fast and be strong at the same time, where, typically, in the past, it was one or the other.' For the upcoming season, which starts next month, many races — in Singapore, Sydney, London — have already sold out, often in minutes of being announced. 'I think it's still in that building phase, building awareness, building participation,' said Longin, noting the previous season's awareness wasn't as widespread. Now the company is preparing to scale further to keep up with growing demand by planning to add more cities and race days. 'The next evolution is going to be hybrid training like Hyrox,' Ruben Belliard said. (Courtesy) But long-term staying power is far from guaranteed. 'It's been proven that people will always train for marathons. People will always train for those types of things,' added Vennare. 'But Hyrox needs to make sure to keep its brand and the competition exciting and fun so that people don't get sick of it.'
Forbes
2 days ago
- Forbes
The 7 Best Sneakers For Women, According To Our Editors
It's not only socially acceptable to wear a sneaker pretty much anywhere these days, it's a smart style choice. Today's sneakers are appropriate—and stylish enough—for work, travel, fitness and even weddings. To curate the best sneakers for women, we tapped into the vast experience of our fashion team—which spends hours researching, evaluating and testing shoes and considering the features that matter most. Our top picks include a slip-on that's dressy enough for the office, a cushioned pair for achy feet and a comfy fashion sneaker. The best sneakers for women are comfortable, they offer a good fit, they're stylish—and they can be ... More worn anywhere. ILLUSTRATION: FORBES / PHOTO: RETAILERS While comfort is key, of course, the sneakers on our list are also practical and they have style longevity. Whether you're looking for a timless option to add to your collection (like the Adidas Stan Smiths) or a versatile and wildly popular pair for everyday (like On's Cloud 6), ahead you'll find all the best sneakers for women. Best Everyday Sneaker For Women: On Cloud 6 Best Comfortable Sneaker For Women: New Balance 327 Best Retro Sneaker For Women: Adidas Stan Smith Best Slip-On Sneaker For Women: Rothy's The Original Slip On Sneaker Best Cushioned Sneaker For Women: Hoka Clifton 10 Best Fashion Sneaker For Women: Veronica Beard Valentina Sneaker Best Dress Sneaker For Women: Quince Italian Suede Everyday Sneaker First released in 2014 and now on its sixth iteration, the On Cloud 6 is a universal favorite for comfort. It features air pockets built within the sole and Zero-Gravity CloudTec foam, which gives the shoe a lightweight, cushioned and springy feel. The latest version has a wider opening and a sockliner for an easy step-in experience—ideal for airports, if you have mobility issues, or if you just don't want to exert a ton of effort into putting your shoes on and off. These aren't built for serious running, but they're a great option for walking and they look polished enough for lots of workplaces. To note: These come with both elastic speed laces or traditional laces, depending on your preference. New Balance New Balance 327 While New Balance is beloved for plenty of its designs (we've featured the Fresh Foam X 880v14 in our list of best shoes for standing all day), their 327 has become a women's sneaker staple since its debut in 2020. With the vintage look of a 1970s running shoe, this style is lightweight and complements a variety of foot shapes well. I love this pair because I can tighten the laces around my narrower foot but they also offer room in the forefoot for my toes to spread out. Wear them when running shoes feel too casual, and pack them for travel when you'll be doing lots of walking. There are few sneaker styles as timeless as the Adidas Stan Smiths, which was first released in 1971. The minimalist leather design and durable rubber sole will ensure these stay in your rotation season after season. This pair comes in eight colors, from metallic silver to collegiate navy detailing at the heel, although we're partial to classic Kelly green. Rothy's Rothy's The Original Slip On Sneaker Rothy's shoes are consistently at the top of several of our shoe lists because of their sustainable construction (made from recycled plastic bottles), easy care, comfort and style versatility. They have a soft upper that flexes as you walk, a plush footbed and durable outsoles that can withstand lots of wear. When they get scuffed or stinky, you can just throw them in the washing machine. The Rothy's Original Slip On comes in 13 wearable colors that can be paired with everything from denim to sleek work pants. The Hoka Clifton 10 has crossover popularity with everyone from hardcore runners to podiatrists to fashion It girls. The springy outsole features comfortable rocker technology, which helps efficiently harness your gait and is especially good for those with limited ankle mobility. This style is made with breathable mesh and a gusseted tongue to enhance the shoe fit and prevent debris from sneaking its way in. The Hoka Clifton 10 comes in 11 colors, including everything from fun brights to more subdued neutrals. Veronica Beard Veronica Beard Valentina Sneaker While some fashion sneakers are showy, Veronica Beard's Valentinas are an exercise in subtle style greatness. The retro-inspired design offers a two-inch lift—think like a heel, but infinitely more comfortable—and soft suede and leather accents give these a luxe vibe. There are 11 colorways, although they sell out fast so the biggest challenge with this shoe is getting your hands on a pair. Quince's pieces are notoriously well made and affordable while also being stylish. This understated, low-top pair is made from soft Italian suede with a padded insole and cushioned arch. Wear it everywhere from off-site meetings to the boardroom to dinners out. There are so many great sneakers on the market that even our editors had a hard time choosing our favorites. The following pairs are more elevated than styles you'd sweat it out in at the gym, but they're just as comfortable. Shopbop Veja Campo Sneakers Popular with celebrities and fashion insiders alike, these Brazilian-made sneakers are crafted from soft leather and suede and come in a variety of colors—from neutrals to pastels to bold hues. They have a roomy toe box to accommodate toe splay, and the sustainable rubber outsole is sturdy and durable. Sometimes, a shoe becomes so popular that it loses its luster, but that's not the case with Adidas' Samba OG. While it was originally made for soccer players, it has become a fashion staple for basically… everyone. It features a low profile and durable gum sole, so these are wearable and they will last. Nordstrom Autry Medalist Low Sneaker Inspired by a 1980s tennis sneaker, this perforated toe design looks stylish paired with everything from dresses to denim, and it will give you endless style street cred. The only issue with these: finding them in your size. Bergdorf Goodman Golden Goose Superstar Low Top Golden Goose practically invented the fashion sneaker with its glamorous spin on low-cut basketball shoes. This style is made in Italy, distressed by hand, and it features glittery accents, making it a with dresses, skirts and other formal clothing. They are pricey, but those who love them swear that they're worth the investment—you'll reach for them so often that you'll get great cost per wear. Amazon Converse Chuck Taylor All Star If there's one sneaker that never seems to go out of style, it's Converse's Chuck Taylor All Stars. This classic comes in a variety of canvas colors, although we're partial to the white, black and grey simply because they're versatile neutrals—meaning, they go with a lot. Tuckernuck Tretorn Rawlins Sneakers Tretorn is a heritage brand that's been around since 1891, and its new spin on the classic canvas sneaker features an EcoOrtholite insole and a sturdy, stable heel. But what really sets them apart is the retro styling and the classic, crisp colorways. Amazon Vince Blair Slip On Sneaker For a sneaker that's sleek and convenient, Vince's best-selling Blair Slip On is a winner. Elastic gores ensure they slip on easily but also have a secure fit. Overall, this low-profile pair is comfortable and breaks in easily, but some say it runs wide. The Blair Slip On comes in smooth leather, suede or perforated leather that offers extra ventilation. At Forbes Vetted, our fashion team invests lots of time painstakingly researching, testing and reporting on footwear. When it comes to women's shoes, we have written about the most comfortable flats, the most comfortable heels and the most comfortable wedges, because everybody deserves to have ache-free feet in addition to stylish shoes. Forbes Vetted fashion and beauty writer Molly Calhoun reported and wrote this story. She has written about lifestyle topics for two decades and has covered the best slides for women, the best slip-on shoes and the best knee-high boots. She regularly taps a variety of stylists and podiatrists to determine key factors that impact sneaker style longevity, comfort and durability. She also shared firsthand insights on styles she has personally worn. Forbes Vetted deputy editor Jane Sung—who heads the fashion vertical—oversaw the editing of this story and gave input on her favorite sneaker styles. To determine the best sneakers for women, we considered editor recommendations, evaluated versatility and comfort, and selected pairs for different use cases. We began by looking at a wide variety of sneakers from well-known brands that are top rated for style and comfort before narrowing down our selections. We considered sneaker recommendations from our editors, and Calhoun and Sung also included personal insights. We took color options, size availability, fit, comfort and value into account. We included women's sneakers for a variety of use cases and budgets, including a slip-on style, dress sneaker and an extra cushioned pair. We evaluated hundreds of user reviews so we could add context on factors such as fit and durability. What To Look For In The Best Sneakers For Women Wearability Sneakers run the gamut from functional to fashion-forward, so you'll want to think about what works for your lifestyle—where you'll be wearing your sneakers and what you'll be wearing them with. The reality is, most of us don't have the real estate or budget for 10 different pairs of sneakers. Neutral colors will get you the most mileage because they will go with the most outfits. For an easy-on, easy-off pair, the On Cloud 6 has bungee speed laces and is versatile style-wise. If you're looking for a slip-on pair that works for everyday but is also formal enough for the office, you may want to try Rothy's The Original Slip On Sneaker. For a plush pair that can accommodate long days on your feet, the Hoka Clifton 10 is a great choice. Fit Sneakers are only comfortable if they offer a great fit, so it's a good idea to consult user reviews if you have a foot that can be hard to accommodate. Lace-up pairs typically offer the best fit because adjustable lacing offers security and stability while walking. Slip on sneakers—like the On Cloud 6—offer comfort and convenience. If you're thinking for something with a wider toe box, we like the New Balance 327. If you have wide feet, many reviewers say the Vince Blair Slip On is a good choice. Support If you'll be doing lots of walking—or you want a sneaker that'll give feet a break from uncomfortable heels—cushion and arch support are a good idea. When it comes to plush cushioning, the Hoka Clifton 10 is at the top of our list. The On Cloud 6 is beloved for its springy feel, too. But some fashion sneakers also offer a supportive wear experience, like the New Balance 327 and Veronica Beard's Valentina Sneaker. What Is The Best Brand Of Women's Sneakers? There are lots of great women's sneaker brands, but the On Cloud 6 is our pick for the best women's sneaker overall, for its comfort and style versatility. For a dressy (and budget friendly) pair, we recommend Quince's Italian Suede Everyday Sneaker. For cushioning, we like the Hoka Clifton 10. And if you're looking for something with a retro feel, we like Adidas' Stan Smith, a vintage classic. What Are The Most Comfortable Women's Sneakers? Sneaker comfort is a little different for everyone because it can depend on your foot shape, but in general, cushioning is key. Our pick for the best cushioned sneaker for women is the Hoka Clifton 10. For overall comfort—and style—we recommend the New Balance 327, which has a stable heel, it can be adjusted through the midfoot, and it has a wide forefoot that allows toes room to splay. What Is The Best Women's Sneaker For Being On Your Feet All Day? Lots of walking and standing can take its toll on your feet, joints and back. If you'll be doing lots of standing, you'll want arch support, cushion to absorb impact on joints and a breathable upper to allow feet to breathe. The Hoka Clifton 10 checks all the boxes.
Entrepreneur
3 days ago
- Entrepreneur
Nykaa Delivers INR 11,800 Crore GMV in FY25
Falguni Nayar, executive chairperson, founder & CEO of Nykaa, said the company's beauty business had grown fivefold over the past five years, while its fashion vertical expanded twentyfold You're reading Entrepreneur India, an international franchise of Entrepreneur Media. Nykaa, one of India's leading beauty and lifestyle retailers, outlined its long-term growth strategy at its annual investor day 2025, emphasizing resilience and expansion despite headwinds in the broader e-commerce space. The update was shared via a press release by the company. While sector-wide growth has moderated, Nykaa reported strong performance across all its verticals (beauty, fashion, and B2B distribution) highlighting a multi-pronged strategy designed to keep pace with India's evolving consumer market. The company's gross merchandise value (GMV) reached INR 11,800 crore in FY25, posting a five-year compound annual growth rate (CAGR) of 36 per cent. Falguni Nayar, executive chairperson, founder & CEO of Nykaa, said the company's beauty business had grown fivefold over the past five years, while its fashion vertical expanded twentyfold. "Even in a cautious macro, we've continued to grow with discipline and purpose. Beauty remains a powerhouse, our B2B play is scaling well, and we see recovering momentum in fashion," Nayar stated. India's retail and e-commerce sectors are undergoing a digital transformation, with lifestyle segments expected to play a key role. The country's e-commerce market is projected to touch $170–190 billion by FY30, with beauty and fashion contributing over one-third of this growth. Nykaa, which claims a 30 per cent+ share of the online beauty and personal care market, has positioned itself at the heart of this shift. The company also pointed to the rising influence of Gen Z, which now accounts for 44 per cent of spending in beauty and personal care on its platform. "India is now on every global beauty company's radar," Nayar noted, citing the acceleration of premiumization and digital discovery. Global brands such as CHANEL, YSL, and NARS are among the fastest-growing on Nykaa. On the fashion front, Nykaa Fashion posted INR 3,800 crore in GMV for FY25, supported by a growing portfolio of over 4,500 brands and a sharp focus on high-value customers. With an average order value roughly twice the industry standard, the fashion arm is aiming for three to fourfold growth over the next five years, targeting an eventual EBITDA margin of around 10 per cent. Meanwhile, the House of Nykaa, a portfolio of in-house consumer brands, crossed INR 2,100 crore in GMV in FY25. Five of its brands surpassed INR 100 crore in GMV, including three that exceeded INR 200 crore, underscoring the company's growing presence in direct-to-consumer segments.
