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How ChatGPT is impacting the environment

How ChatGPT is impacting the environment

While asking ChatGPT for help can feel harmless (and a smart way to save time and focus on the things that we love), using the AI chatbot can have a colossal impact on the environment. According to Professor Gina Neff, Deputy CEO of Responsible AI UK, ChatGPT uses an immense amount of energy; the data centres used to power it consume a higher amount of electricity per year than 117 countries.

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Luxury and AI: Are superhuman customer advisors on the horizon?
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Luxury and AI: Are superhuman customer advisors on the horizon?

With the emergence of chatbot applications driven by artificial intelligence such as ChatGPT or Gemini, web browsing and search habits have evolved considerably. The effectiveness of these tools and the new behaviours they induce have influenced purchases and raised the expectations of luxury brand consumers to a higher level of demand in terms of customer experience. This was a major development to which brands are adapting by redefining the standards of excellence in their customer service. Yet, only few high-end fashion marketplaces or luxury brand e-shops have deployed a customer service that fully satisfied their buyers. This was one of the first conclusions drawn from a new Boston Consulting Group (BCG) study on Customer Experience and AI in Luxury. According to this document, 56 percent of respondents stated they were not satisfied with their luxury shopping experience. Luxury customers interviewed in the survey expressed their frustration at having to enter their personal data several times and stated they did not feel recognised or valued when customer advisors had no knowledge of their preferences. They also indicated impersonal and inconsistent follow-up and engagement from advisors after purchase. Today, most customers (64 percent) still made their purchases in-store, but the share of online purchases increased: 38 percent of customers stated that they shopped more online for luxury goods than three to five years ago. In addition, the study pointed out that even when the final purchase took place in-store, luxury customers spent time researching and planning from their screens. According to BCG experts, brands had no choice but to implement AI within their teams to design new operating models that would give customer advisors new capabilities. "Customer advisors become "superhuman" thanks to instant access to customer information, proactive suggestions and the ability to write personalised communications," the study stated. The full implementation of AI as a full member of the team would thus make it possible to offer exceptional customer service on a large scale. However, the dose of artificial intelligence used would always have to be used with a great deal of common sense so that the aura of luxury was maintained and the service did not fall into robotisation. Finally, with extensive personalisation resulting from the collection and processing of vast quantities of customer data, brands would have to ensure they did not lose consumer trust through the use of data deemed too intrusive. This article was translated to English using an AI tool. FashionUnited uses AI language tools to speed up translating (news) articles and proofread the translations to improve the end result. This saves our human journalists time they can spend doing research and writing original articles. Articles translated with the help of AI are checked and edited by a human desk editor prior to going online. If you have questions or comments about this process email us at info@

ChatGPT's gift picks for Gen Z, gran and your chaotic family
ChatGPT's gift picks for Gen Z, gran and your chaotic family

Scotsman

timea day ago

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ChatGPT's gift picks for Gen Z, gran and your chaotic family

Can AI help keep your mad family happy? | Canva This article contains affiliate links. We may earn a small commission on items purchased through this article, but that does not affect our editorial judgement. Struggling to buy presents for Gen Zers, your gran, or your strange uncle? We asked ChatGPT to come up with gift ideas for every mad character in the average British family – and here's what it suggested Sign up to our daily newsletter Sign up Thank you for signing up! Did you know with a Digital Subscription to Edinburgh News, you can get unlimited access to the website including our premium content, as well as benefiting from fewer ads, loyalty rewards and much more. Learn More Sorry, there seem to be some issues. Please try again later. Submitting... We've all been there. That festive panic where you're trying to find something for your LED-loving niece or your semi-feral nephew who already owns every piece of plastic ever made. So we put the question to ChatGPT – and the results were worryingly accurate. Here's what it came up with for the full family line-up. The TikTok-obsessed Gen Z niece Apparently, if it's not gone viral, it's not worth unwrapping. ChatGPT says she'll love this LED sunset projector lamp, which gives her room the perfect glow for selfies, or this mini skincare fridge that's trending all over Reels. For bonus cool points, there's also this Stanley-style 1.2L tumbler dupe – because hydration is an aesthetic now. Your weirdly ripped gym bro cousin He's posted more selfies from the squat rack than you've taken in your lifetime. ChatGPT suggests this best-selling massage gun to help him recover in silence, a giant water bottle with time markers to keep him 'on track', and this bulk protein snack variety box because apparently 200g of peanut butter is just a 'snack' now. Your gran who says she doesn't want anything Granny says she doesn't need anything – but she'll be all ears once she's got this retro radio blasting out Cliff Richard in crystal-clear DAB. | Amazon She'll claim she has everything she needs – but even ChatGPT knows that's a trap. This heated foot spa with bubbles and rollers feels indulgent but useful, a retro-style DAB radio adds charm to her kitchen, and a lavender-scented neck wrap will help ease those aches from chasing after great-grandkids. The 'dad jokes' uncle with questionable hobbies The uncle who still quotes Top Gear and owns three garden sheds? He's getting this personalised set of golf balls (even though he swears he's 'giving the game up'), this home beer-making kit, and – obviously – the latest Jeremy Clarkson book for some post-roast laughs. The teenage brother you no longer understand He grunts more than he speaks but will definitely love this extra-large RGB gaming mousepad, especially if paired with a multicolour LED desk light. And when in doubt? This Japanese snack box feels random and cool enough to pass his vibe check. Your chaotic little nephew who broke your telly last year Perfect for chaotic nephews and screen-free peace – just pop a character on the Toniebox and let storytime do the babysitting. | Toniebox Full of energy and armed with sticky fingers, ChatGPT suggests this bubble machine blaster to keep him occupied outdoors, a tub of kinetic sand that won't glue itself to your carpet, and the Toniebox starter set – basically screen-free storytelling that actually holds their attention. The family dog (because let's be honest, they're the favourite) Even ChatGPT knows the dog gets more presents than your dad. This personalised toy storage basket keeps things tidy(ish), a slow feeder enrichment bowl turns mealtime into playtime, and this calming pet blanket makes the sofa snuggle even better. Final thoughts AI may not know your family's quirks quite like you do – but it's surprisingly close. If you're stuck this year, let this gift list be your starting point for buying presents they'll actually love (or at least laugh at).

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OpenAI to continue working with Scale AI after Meta deal

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