GKB Opticals holds Hyderabad event with cricketer Pat Cummins
Eyewear retailer GKB Opticals hosted Australian cricketer Pat Cummins at its Sarath City Capital Mall outlet in Hyderabad. The brand engagement event took place in partnership with Carrera Eyewear, for which Cummings is a global brand ambassador.
'It was a sheer pleasure to have Pat Cummins at our Hyderabad outlet,' said GKB Opticals' director of brands Priyanka Gupta in a press release. 'His association with Carrera embodies individuality, self-confidence, and performance- all of which we at GKB strongly identify with. All such initiatives are yet another reinforcement of our intent to bring the world's best eyewear to Indian consumers.'
Cummins visited the store alongside representatives from Safilo, the brand's official distributor, to unveil his 'Carrera Signature Collection' in Hyderabad. During the visit, Cummings spoke about the inspiration behind the new designs and explored Carrera's latest collections, highlighting his personal favourites which are designed to reflect the label's bold and contemporary identity.
The event forms part of GKB Opticals' ongoing strategy to merge global fashion with premium eyewear solutions. With a six-decade history in India, the retailer continues bolster its offering of international labels and eye care expertise through a nationwide presence. The Hyderabad showcase reinforces GKB's positioning at the intersection of style and sport in eyewear.
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