The Weetabix craze and Kentucky's Amari Williams, explained
The Weetabix craze and Kentucky's Amari Williams, explained
Welcome to FTW Explains, a guide to catching up on and better understanding stuff going on in the world. Have you seen some stuff about Weetabix and Kentucky center Amari Williams that's gone viral? And you're very confused about that whole thing? Don't worry. We're here to help.
The secret to Amari Williams' success is ... a British breakfast cereal?
That's right. We're here to talk about Weetabix and how it's helped fuel a Kentucky Wildcats run in March Madness, particularly for Williams.
Let's dive in and answer all your questions as we watch Kentucky perhaps continue its run in the men's 2025 NCAA tournament:
What's this now about Weetabix and Amari Williams?
Earlier in March Madness, Kentucky head coach Mark Pope revealed that Williams had "incredible energy" as of late, and it's all thanks to Weetabix:
Coach Pope says Amari Williams' secret to success is his childhood breakfast, Weetabix 🥣😂#MarchMadness @KentuckyMBB pic.twitter.com/3qb5b6hvxF — NCAA March Madness (@MarchMadnessMBB) March 24, 2025
What are Weetabix?
It's a breakfast cereal that's from the United Kingdom. Williams is from Nottingham, England, and so he ate that growing up.
The cereal looks like a giant chunk of shredded wheat, but it looks like it breaks up in milk.
And what's happened with Weetabix since this revelation?
It's become a huge thing among Kentucky fans everywhere, who are buying Weetabix in support and trying it:
Some members of the KSR crew tried Weetabix for the first time today.
//🎥 @KSRTHESHOW pic.twitter.com/oIl98DCxuP — Mario A Maitland (@MarioMaitland_3) March 27, 2025
Kentucky fans are heeding Mark Pope's call to start the gameday with Weetabix. pic.twitter.com/FUm5ZbdxlI — Tyler Thompson (@MrsTylerKSR) March 28, 2025
Looks like @weetabix just picked up another new fan... He's live on the news and his name is @KeithFarmer18 😂😭 pic.twitter.com/OXknd4lVcC — Maggie Davis (@MaggieDavisTV) March 27, 2025
What has Weetabix said about Amari Williams and this Kentucky phenomenon?
From On3:
'With a number of big basketball fans at Post Consumer Brands, word of Amari's interview started making the rounds Sunday night,' Weetabix's representative told KSR. 'There's been a fun energy inside the company the last few days as it's incredibly cool to have Weetabix be included in conversations around something like the NCAA Tournament.'
Will Amari Williams get an NIL deal with Weetabix out of it?
Gosh, I sure hope so.
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