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Skift
34 minutes ago
- Skift
Tripadvisor Is Turning 25. Here's What Its CEO Says About Its Future
Tripadvisor has come a long way in 25 years, but CEO Matt Goldberg did a lot more than just reflect on the past in this episode of the Skift Travel Podcast. Editor-in-Chief Sarah Kopit and Head of Research Seth Borko talk travel every week. Editor-in-Chief Sarah Kopit and Head of Research Seth Borko talk travel every week. Learn More Tripadvisor is turning 25, and CEO Matt Goldberg joined Editor-in-Chief Sarah Kopit and Head of Research Seth Borko to discuss the company's evolution in this episode of the Skift Travel Podcast. Goldberg also offered his insights on the competitive landscape he sees, the role of AI in enhancing user experience, the importance of consumer trust in the travel industry, and more. Listen Now Apple Podcasts | Spotify | YouTube | RSS Five Key Points Focus on Experiences as a Growth Driver: Viator, Tripadvisor's platform for booking local experiences, has become the 'strategic and financial center' of the company. Experiences now outpace hotels as the company's primary area of expansion. Resilience of Travel Demand and Shift in Traveler Behavior: Despite economic uncertainty, travelers continue to prioritize experiences, showing strong discretionary spending resilience. Goldberg emphasizes a shift to more local, drive-to, and second-tier destinations (e.g., Lake George, the Adirondacks), which not only meets evolving traveler interests but also supports sustainability by dispersing tourism beyond major hotspots. Airbnb's Entry Validates the Market, Not a Threat: Goldberg said he isn't concerned about Airbnb's relaunched experiences product, adding that multiple players can thrive in the sector. Viator's Advantage: Focused Marketplace + Strategic Partnerships: Viator benefits from its exclusive focus on experiences, deep supply penetration, and partnerships with major travel brands like Expedia, Amazon, and thousands of travel agents. These partnerships bring in incremental customers without high marketing costs, helping Viator scale profitably and globally. AI is a Game-Changer for TripAdvisor and Viator: Tripadvisor is integrating AI across all its brands, using it for trip planning, review summarization, product listings, recommendations, and B2B tools. Goldberg says AI is seen as a foundational, transformative force that will optimize operations, enhance customer experience, and reshape the business model. Episode Summary Tripadvisor CEO Matt Goldberg reflected on the company's journey from its humble beginnings during his chat with Editor-in-Chief Sarah Kopit and Head of Research Seth Borko. Goldberg explained how Tripadvisor was able to solve the challenge of finding trustworthy travel information, which sparked a revolution in democratizing travel advice. Goldberg outlined how Tripadvisor has been able to build experiences marketplaces through brands like Viator and The Fork. He also expressed admiration for Airbnb for relaunching its experiences product. However, he said his company, with its deep category focus on experiences through Viator and Tripadvisor, is better positioned than horizontal platforms like Airbnb to thrive in the sector. Goldberg also talked about what he calls a culture of experimentation and agility within Tripadvisor, likening the current moment to a startup era driven by a renewed sense of purpose and innovation.
Forbes
42 minutes ago
- Forbes
Northern Lights Update: 10 States Could See Aurora Borealis Friday
Intermittent geomagnetic storming may produce strong northern lights displays this week, and nearly a dozen states may have the chance to see aurora borealis Friday night, according to the latest National Oceanic and Atmospheric Administration forecast. The northern lights may be visible in some states Friday night. (Photo by Tayfun Coskun/Anadolu via ... More Getty Images) Friday night's northern lights forecast has a Kp index of 4, measured on a scale of 0 to 9, indicating 'more auroral activity' that can be 'quite pleasing to look at.' NOAA issued a geomagnetic storm warning early Friday, projecting a G2 level storm, indicating moderate strength, noting the storm could pull the northern lights southward as far as northern New York. The stormy conditions are expected to continue this week: NOAA issued a storm watch for Saturday, projecting a 'coronal hole high speed stream'—meaning solar wind may escape the sun and travel toward Earth, likely producing a moderate geomagnetic storm. Saturday night's preliminary northern lights forecast looks as strong as Friday night's forecast, according to NOAA, with a Kp index of 4 and about 10 states included within the view line. Alaskans and Canadians have the best chance of viewing the northern lights Friday night, according to NOAA's forecast. Other states with strong chances include Montana, North Dakota and Minnesota. States included along the aurora's view line, its southern boundary of visibility projected by NOAA, include Washington, Idaho, South Dakota, Wisconsin, Michigan and Maine. Friday night's northern lights forecast. The lights are brightest from about 10 p.m. to 2 a.m. local time, NOAA says. The agency recommends finding a high vantage point, traveling as far north as possible and avoiding light pollution to get the best view. Travel photographers told National Geographic the best way to capture the lights is by using a tripod for stability, a lower shutter speed, a wide-angle lens and night mode, if using an iPhone. The northern lights have made frequent appearances in American skies over the past year because the sun is in its 'solar maximum,' the period in its 11-year cycle during which it is most active, producing more geomagnetic storms. This solar maximum has been especially active: NASA estimated northern lights activity in 2024 reached a 500-year peak, and scientists expect strong aurora activity to continue throughout this year before declining later in the decade. Some recent solar flares and geomagnetic storms have been especially notable, including a series of solar flares in May 2024 that triggered severe geomagnetic storms, producing northern lights displays as far south as Florida. Northern Lights Displays Hit A 500-Year Peak In 2024—Here's Where You Could Catch Aurora Borealis In 2025 (Forbes)
Forbes
an hour ago
- Forbes
JetBlue Premier Review 2025: Lounge Access For Mosaic Chasers
If you're a loyal TrueBlue flyer, the JetBlue Premier Card* is a top-tier option offering valuable perks like anniversary points, award rebates, lounge access and the opportunity to earn Mosaic status through card spending. Its $499 annual fee might give casual flyers pause, though. Cardholders can access over 1,500 airport lounges worldwide through the card's complimentary Priority Pass Select membership. It offers unlimited access for both the primary cardholder and authorized users, but note that each can bring just one guest, while many competing cards that offer Priority Pass memberships allow two guests. Cardholders can also access JetBlue's signature lounges once they open. A New York (JFK) location is expected to open in late 2025, and another in Boston (BOS) is being planned soon after. Your points are worth more when combined with the JetBlue Premier Card*. Cardholders will receive 10% of the points back when redeemed for an award flight operated by JetBlue after the trip ends, giving them an infusion of points after every qualifying redemption. Working your way toward Mosaic elite status? You'll earn one tile for every $1,000 charged to the card, with no caps. That means you could potentially earn top-tier Mosaic 4 status entirely through card spending. Why you can trust Forbes Advisor Our credit card editors are committed to bringing you unbiased ratings and information. Advertisers do not and cannot influence our ratings. We use data-driven methodologies to evaluate financial products and companies, so all are measured equally. You can read more about our editorial guidelines and the credit card methodology for the ratings below. The JetBlue Premier has an annual fee of $499, and there's an additional $150 fee for each authorized user. It's not unusual to see triple-digit annual fees on premium airline credit cards, but that doesn't mean the cost is easy to justify, especially since the more affordable JetBlue Plus Card* has relatively similar benefits. The card includes up to $300 annually in statement credits after making qualifying purchases with Paisly, the travel agency arm of JetBlue. However, these credits are earned in $50 credits after spending at least $250 each, meaning you'll need to make six separate purchases to earn the full amount. The Premier Card earns JetBlue TrueBlue points for every dollar spent on the card: First-time cardholders can also earn 60,000 bonus points + 5 tiles after spending $5,000 on purchases and paying the annual fee in full within the first 90 days. TrueBlue points are best used to pay for award flights with JetBlue or its partners. Prices vary by route, travel date and class of service. However, it's not uncommon to find flights priced under 10,000 points one way in economy. Members may also redeem rewards toward Cash + Points bookings, starting with a minimum of 500 points. These options can help you achieve awards faster. When redeeming points for an award flight operated by JetBlue, cardholders are eligible for a 10% points rebate. Points can also be redeemed for flights with partner airlines, including Icelandair, Qatar Airways and others. This opens up extra routes and international destinations for added versatility. Eligible routes and prices will be shown when searching for award flights on or through the JetBlue mobile app. Lastly, cardholders can also redeem points toward a statement credit. However, redeeming points for award flights is generally a better use of your rewards. Forbes Advisor uses data from various government agencies to determine both baseline household/business income and spending averages across various categories. The 70th percentile of wage earners bring in $127,200 annually, with $40,398 that can reasonably be spent on a credit card. We base our sample household spending on that number. JetBlue Premier Card* Rewards Potential The JetBlue Premier Card* offers a promotional intro APR on balance transfers: 0% introductory APR for the first twelve billing cycles following each balance transfer that posts to your account within 45 days of account opening, followed by a variable APR of 20.24% to 29.99% for purchases and balance transfers. This 0% APR does not apply to new purchases, so be prepared to pay the balance in full (or else the standard APR will apply). You don't necessarily need to shell out the big bucks to access JetBlue benefits. The JetBlue Plus Card* comes with a lot of the same benefits you may love on the JetBlue Premier. Both cards earn at the same rate. They also come with identical checked bag benefits, discounts on in-flight food and beverage purchases, 10% point rebates and 5,000 anniversary points. You'll even earn Mosaic tiles from card spending at the same rate. The cards primarily differ in two ways: First, the Plus card does not offer airport lounge access. Secondly, the potential to earn statement credits is different on the Plus card. Instead of earning credits for eligible Paisly purchases, you can earn up to $100 in statement credits when spending $100 or more on a JetBlue Vacations package. Though that's a smaller credit, it may be easier to earn—it only requires one purchase rather than being doled out in increments. The Chase Sapphire Reserve® costs a little more than the JetBlue Premier, but it builds in far more flexibility. The Sapphire Reserve's $300 travel credit applies to any travel booked on the card, and Chase Ultimate Rewards® points can be redeemed at 1.5 cents per point—or 50% more value— when booking through Chase Travel (sometimes outperforming the value of TrueBlue points). You can also transfer Ultimate Rewards to TrueBlue—and other partner programs—to book through the airline at a 1:1 ratio. The Sapphire Reserve also includes airport lounge access, a credit toward Global Entry or TSA PreCheck application fees every four years, and extensive trip protections. Where it falls short is on JetBlue-specific perks. You won't receive any free checked bags, award flight rebates or Mosaic status extras. However, many travelers may view the flexible rewards and travel credit as more valuable benefits. If your only priority is entering airport lounges, the Capital One Venture X Rewards Credit Card (rates & fees) is a more affordable option. The Venture X provides strikingly similar airport lounge access through Priority Pass™ and Capital One Lounges (after enrollment), but the card's annual fee is $100 less than the JetBlue Premier, and there's no additional fee for authorized users. That's a nice discount, though at the expense of giving up JetBlue Mosaic earnings and in-flight benefits. The Venture X has a major advantage when it comes to earning rewards, as its base rate of 2X miles is twice as good as the JetBlue Premier's. It also offers an anniversary mileage bonus of 10,000 miles (again, double what JetBlue offers). It includes a $300 credit toward Capital One Travel purchases, which is easier to earn than the potential Paisly credits. Miles can be transferred to JetBlue, but at a poor rate. You're likely better off paying with miles to book JetBlue flights through Capital One Travel. The JetBlue Premier Card offers valuable perks for frequent JetBlue travelers, including lounge access, statement credits and Mosaic status boosts when spending with the card. However, its high annual fee and uninspiring earning rates may not justify the cost. If you're on the fence with your loyalty to JetBlue, a general travel card with flexible rewards could be more suitable. Forbes Advisor considers a variety of criteria when assigning credit cards a rating. Cards are graded based on numerous factors, including: We give greater weight to the card features we believe cardholders will use most frequently. These factors combine to generate a star rating for each card. To learn more about our rating and review methodology and editorial process, check out our guide on how Forbes Advisor rates credit cards. *The information for the following card(s) has been collected independently by Forbes Advisor: JetBlue Premier Card, JetBlue Plus Card, JetBlue Business Card. The card details on this page have not been reviewed or provided by the card issuer.
