Atelier Nubio bought by Oh My Cream ! after going in receivership
Atelier Nubio, the French brand of dietary supplements and skincare products that was placed in receivership on March 10, has been bought following court proceedings by beauty concept store Oh My Cream !
Having acquired dietary supplements brand Combeau in 2023, Oh My Cream !, founded in 2013 in France by Juliette Levy, has added another name to its roster of proprietary brands, underpinned by the Oh My Cream Skincare brand launched in 2017, which two years ago accounted for 20% of the concept store's revenue.
Atelier Nubio was founded in 2014 by Claire Nouy and Gabrielle Rotger-Marcombes, who left the company in 2023. The brand is a proponent of inner beauty, and has made a name for itself with its range of fruit juices, broths and plant-based supplements 100% produced using ingredients sourced in France. Atelier Nubio generates nearly 60% of its revenue with dietary supplements, and has expanded its range by introducing a line of facial skincare products, which currently only accounts for 4% of sales.
In 2018, Atelier Nubio carried out a seed funding round worth €1.2 million, and in 2022 it raised another €2.4 million, notably tapping the Naxicap Partners investment fund and the MouvemenT & Finance family office, which had already invested in the brand in 2018. In 2023, Atelier Nubio was forced to restructure, closing its concept store in Paris's 11th arrondissement and dismissing part of its workforce, as well as discontinuing the fruit juices line. In 2024, it recorded a nearly 50% drop in revenue, to €1.3 million.
Despite the struggles, Atelier Nubio has forged a reputation as a serious, innovative brand in the highly competitive dietary supplements sector. Oh My Cream !, which distributes Atelier Nubio products in its 31 concept stores, will continue to feature Atelier Nubio on its e-shop, and sell it also via independent retailers.
'[Atelier Nubio's] unique approach will be maintained, and we are planning to add to its assortment new, synergistic products and solutions straddling skincare and nutrition. This acquisition is consistent with Oh My Cream !'s strategy of broadening its portfolio of specialist proprietary brands and to promote the cosmetics sector's shift towards a more integrated, holistic approach,' said Oh My Cream ! in a press release.
Oh My Cream ! is backed by the Eutopia and Experienced Capital investment funds and does not disclose its revenue results. Before the pandemic, it generated a revenue of €13 million.
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