Spire Selling Combats Economic Uncertainty with its Game-Changing Sales Training
- Online platform and companion book equip 3 million sales professionals to thrive through chaos, complexity and upheaval -
LOS ANGELES, Calif., May 15, 2025 (SEND2PRESS NEWSWIRE) — In times of economic turbulence, shifting markets and rising global tariffs, traditional sales methods are faltering. That's why Spire Selling ( spireselling.com ) has launched a career development program in addition to a new book – 'Cheating Death' (ISBN: 978-1069339287) by CEO and 35+ year sales veteran, Robert Herbst.
As a global leader in B2B salesforce development, Spire Selling is excited to unveil a career development program which offers self-paced selling courses. Its ground-breaking online training is designed to future-proof the careers of B2B sales professionals.
Through 60 self-paced modules across five courses, the curriculum equips learners to embrace chaos as opportunity, outpace AI disruption and transform complex client needs into lasting solutions. Practical frameworks and real-world exercises teach salespeople how to innovate, drive their careers and organizations forward and create extraordinary value – no matter what the market throws at them.
'Sales is the most honest place you can be,' Robert Herbst, sales veteran and CEO, Spire Selling, says. 'It's not about closing deals; it's about being curious enough to truly understand what's broken, straightforward enough to say it out loud and bold enough to help fix it. Salespeople who master this are not just surviving today's chaos, they're thriving.'
Backed by more than 35 years of experience training thousands of professionals, Herbst's effective sales approach reframes selling from outdated pressure tactics to deep client problem-solving. He challenges salespeople to become sales practitioners: expert diagnosticians who create lasting value by finding and solving complex customer problems at the root.
In his book, 'Cheating Death,' Herbst teaches the inner game of sales, while the Spire Selling online courses offer holistic and immersive training for sales professionals at every level.
Now available in print, eBook, and audiobook formats, 'Cheating Death' is earning early praise as being 'deeply human,' 'game-changing' and 'essential reading for serious sellers.'
About Spire Selling
Rob Herbst, a globally-recognized B2B sales leader, founded Spire Selling in 1990. For more than three decades, he's been helping salespeople rethink how they connect, diagnose and serve.
MORE INFORMATION:
Spire Selling: https://www.spireselling.com
'Cheating Death': https://www.spireselling.com/book
MULTIMEDIA:
PHOTO link for media: https://www.Send2Press.com/300dpi/25-0415-s2p-spire-herbst-300dpi.jpg
Photo Caption: Spire Selling CEO Rob Herbst with 'Cheating Death.'
NEWS SOURCE: Spire Selling
Keywords: Books and Publishing, spire selling, b2b sales, sales training, cheating death, ceo robert herbst, ISBN 9781069339287, new book, business books, LOS ANGELES, Calif.
This press release was issued on behalf of the news source (Spire Selling) who is solely responsibile for its accuracy, by Send2Press® Newswire. Information is believed accurate but not guaranteed. Story ID: S2P126213 APNF0325A
To view the original version, visit: https://www.send2press.com/wire/spire-selling-combats-economic-uncertainty-with-its-game-changing-sales-training/
© 2025 Send2Press® Newswire, a press release distribution service, Calif., USA.
RIGHTS GRANTED FOR REPRODUCTION IN WHOLE OR IN PART BY ANY LEGITIMATE MEDIA OUTLET - SUCH AS NEWSPAPER, BROADCAST OR TRADE PERIODICAL. MAY NOT BE USED ON ANY NON-MEDIA WEBSITE PROMOTING PR OR MARKETING SERVICES OR CONTENT DEVELOPMENT.
Disclaimer: This press release content was not created by nor issued by the Associated Press (AP). Content below is unrelated to this news story.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Associated Press
2 days ago
- Associated Press
Haier TV and Total Sonics Announce Addition of Award-Winning Total Cal Auto Calibration Technology to Next Generation of Haier TVs
- Total Cal gives AV manufacturers a cost-efficient and easy-to-use system to improve the sound quality of their products in challenging acoustic environments - MILFORD, Mass., June 11, 2025 (SEND2PRESS NEWSWIRE) — Total Sonics® (a division of THAT Corporation®) is very pleased to announce they've come to agreement with global CE powerhouse Haier Multimedia on licensing Total Cal®, their innovative automatic room calibration system. Total Cal's groundbreaking approach both simplifies the room calibration process for consumers and keeps costs down for manufacturers. Using the homeowner's smart phone or tablet, or a calibrated USB microphone, this advanced technology easily guides the user through measurements of a products' audio performance in the room. Then in mere seconds, this room-response data is compared to the original frequency response of the product, used to generate a customized correction curve, and programmed into the product. The resultant sound quality is greatly improved: better clarity, tonal balance, and bass response. According to Total Sonics' Vice President, Timothy Brault, 'We are thrilled Haier's team of outstanding product development experts have seen fit to add Total Cal as a key feature in their product line.' Total Cal is just one part of the Total Technology suite of smart audio processing and calibration technologies, which also includes Total Sonics speaker optimization, Total Volume® automated loudness control, Total Surround® sound field expansion, Total Bass™ psychoacoustic bass processing, and the Total Immersion™ height virtualization technology we've developed in conjunction with Psy(x) Research. Innovations like Total Cal are a direct reflection of THAT Corporation's legacy of improving audio performance, going back over 40 years to THAT's predecessor, dbx® inc. With Total Cal, better sound in the home can now be accomplished at more affordable price points. For further information on Haier TVs and sound products or any of the Total Sonics suite of applications, please contact Richard Frank of Frank Marketing: C – 949-637-0700, e – [email protected] ABOUT TOTAL SONICS: Started by engineers of legendary dbx® professional and consumer audio products, Total Sonics has been improving sound in consumer electronics for over 40 years, and Total Sonics technology has been used in over one billion devices worldwide. Manufacturers turn to Total Sonics to deliver an improved audio experience to consumers at a low cost, without the need for additional hardware. Total Sonics makes audio processing software for TVs, soundbars, speakers, cell phones and tablets, and other consumer devices. Learn more: and ABOUT HAIER: Today Haier reaches the global marketplace. Thirty-five years ago, Haier started serving the Chinese market. Today Haier has spread all over Asia, Africa, Europe, North America and the Middle East, truly to all corners of the world. There are 10 R&D centers, 24 industrial parks, 66 marketing centers and 108 manufacturing plants in the world. New brands continue to join the Haier family, Aqua, Fischer Parker, GEA, Candy, have recently become members of the greater family of Haier brands. Learn more: THAT Corporation, Total Sonics, Total Volume, Total Surround, Total Cal, Total Immersion, Total Bass, Total Technology, and dbx-tv, and their respective logos, are trademarks or registered trademarks of THAT Corporation. Haier and its respective logo are trademarks or registered trademarks of Haier Group or its subsidiaries. dbx is a registered trademark of Harman International. IMAGE link for media: Image caption: Haier TV and Total Sonics Announce Addition of Award-Winning Total Cal Auto Calibration Technology to Next Generation of Haier TVs. NEWS SOURCE: Total Sonics Keywords: Electronics, Haier TV and Total Sonics, Total Cal, Haier TV, Total Sonics, room calibration, audio optimization, Total Technology suite, home audio improvement, AV news, consumer electronics, smart television, Total Technology suite of smart audio processing and calibration technologies, MILFORD, Mass. This press release was issued on behalf of the news source (Total Sonics) who is solely responsibile for its accuracy, by Send2Press® Newswire. Information is believed accurate but not guaranteed. Story ID: S2P126887 APNF0325A To view the original version, visit: © 2025 Send2Press® Newswire, a press release distribution service, Calif., USA. RIGHTS GRANTED FOR REPRODUCTION IN WHOLE OR IN PART BY ANY LEGITIMATE MEDIA OUTLET - SUCH AS NEWSPAPER, BROADCAST OR TRADE PERIODICAL. MAY NOT BE USED ON ANY NON-MEDIA WEBSITE PROMOTING PR OR MARKETING SERVICES OR CONTENT DEVELOPMENT. Disclaimer: This press release content was not created by nor issued by the Associated Press (AP). Content below is unrelated to this news story.
Bloomberg
3 days ago
- Bloomberg
Europe's Mega-Rich Pocket $1 Billion in Stock Sales Spree
European billionaires are cashing in recent gains as the region leads the world's best-performing stock markets this year, reaping about $1 billion in a rare selling spree of their listed holdings. Spotify Technology SA co-founder Martin Lorentzon filed in late May to sell 1 million shares worth about $660 million in the audio giant, the most stock he's offloaded at one time since the Stockholm-based company listed in 2018, according to data compiled by Bloomberg from regulatory filings.
Associated Press
4 days ago
- Associated Press
Optimal Blue Launches New Lead Generation Tool for Originators
- Capture for Originators helps lenders approach borrowers at the right time with 'makes sense' refinance scenarios - PLANO, Texas, June 9, 2025 (SEND2PRESS NEWSWIRE) — Optimal Blue today announced a new product that helps originators efficiently track and identify refinance opportunities so they can reengage borrowers with eligible refinance options at the right time. Available to Optimal Blue PPE users, Capture for Originators dramatically reduces the manual effort loan officers currently spend evaluating refinance potential by automatically analyzing entire portfolios each month and putting recapture opportunities directly into originators' hands. 'Instead of expecting originators to review all of their past clients to find refinance opportunities, we have given them a solution that automatically identifies an opportunity, provides pricing options and generates a presentation to the borrower,' said Mike Vough, head of corporate strategy at Optimal Blue. 'Capture gives originators an efficient, data-driven way to identify borrower savings and turn that opportunity into reality.' Capture for Originators goes far beyond basic rate alerts. It provides a user-friendly dashboard that surfaces closed loans with refinance potential, complete with break-even calculations for multiple scenarios, closing cost estimates and borrower savings analysis. By automatically factoring in lender fees and current pricing from the Optimal Blue PPE, Capture helps loan officers act quickly and accurately without spreadsheets or manual data pulls. Once an opportunity is identified, Capture for Originators generates pre-filled borrower outreach emails that include an easy-to-read summary of available refinance options backed by the industry-leading accuracy of the Optimal Blue PPE along with a link to the lender's point-of-sale experience or borrower intake form. The tool also streamlines an originator's ability to evaluate new refinance prospects. Loan officers can input referral details directly within the Capture for Originators interface, as well as send an intake form directly to new prospects, making it easy to start the conversation with referred borrowers and instantly analyze their existing loan. An activity log tracks all borrower outreach history. Developed in partnership with Uplist, a leading SaaS platform for the real estate industry, Capture for Originators includes all the data sources loan officers need to assess refinance potential. That includes automated valuation models (AVMs), county records and live pricing elements, including branch and originator margins and concessions – all integrated out of the box. With this data in place, lenders can deliver personalized refinance offers without the complexity and cost of managing external integrations or market-tracking tools. 'Our approach at Uplist is all about giving originators more efficiency and accuracy, and we are thrilled to partner with Optimal Blue to make these benefits accessible to more originators,' said Jeff Bell, president of Uplist. 'Rather than spending up to 30 minutes manually evaluating each loan and creating presentations, originators can now rely on Capture for Originators to identify refinance opportunities they might otherwise miss – and deliver them to clients with minimal effort.' To begin taking advantage of Capture for Originators, Optimal Blue PPE users should contact their Client Services representative or [email protected]. About Optimal Blue: Optimal Blue effectively bridges the primary and secondary mortgage markets to deliver the industry's only end-to-end capital markets platform. The company helps lenders of all sizes and scopes maximize profitability and operate efficiently so they can help American borrowers achieve the dream of homeownership. Through innovative technology, a network of interconnectivity, rich data insights, and expertise gathered over more than 20 years, Optimal Blue is an experienced partner that, in any market environment, allows lenders to optimize their advantage from pricing accuracy to margin protection, and every step in between. To learn more, visit LOGO link for media: NEWS SOURCE: Optimal Blue ### MEDIA ONLY CONTACT: (not for publication online or in print) Leslie W. Colley Depth for Optimal Blue [email protected] ### Keywords: Mortgage, Optimal Blue, Lead Generation Tool, Mortgage Loan Originators, PLANO, Texas This press release was issued on behalf of the news source (Optimal Blue) who is solely responsibile for its accuracy, by Send2Press® Newswire. Information is believed accurate but not guaranteed. Story ID: S2P126784 APNF0325A To view the original version, visit: © 2025 Send2Press® Newswire, a press release distribution service, Calif., USA. RIGHTS GRANTED FOR REPRODUCTION IN WHOLE OR IN PART BY ANY LEGITIMATE MEDIA OUTLET - SUCH AS NEWSPAPER, BROADCAST OR TRADE PERIODICAL. MAY NOT BE USED ON ANY NON-MEDIA WEBSITE PROMOTING PR OR MARKETING SERVICES OR CONTENT DEVELOPMENT. Disclaimer: This press release content was not created by nor issued by the Associated Press (AP). Content below is unrelated to this news story.
