Jawaher Al Naqbi: SGMB concludes Govt Communication Diploma
The Sharjah Government Media
Bureau
, in cooperation with the American University of Sharjah, successfully concluded the Strategic Government Communication Diploma, which aimed to enhance the skills of government employees and equip them with modern communication tools. Al Naqbi emphasised that this initiative contributes to improving the quality of government messages and unifying the media discourse that reflects Sharjah's identity and institutional values.
Curriculum highlights
The programme covered a range of topics, including audience analysis, crisis management, content creation, digital media campaigns, and the use of artificial intelligence in communication. Al Naqbi noted that this diploma aligns with the Sharjah Government's efforts to enhance the skills of its workforce and keep pace with the latest developments in strategic communication.
Acknowledgments
In conclusion, Al Naqbi expressed gratitude to the participants and wished them success in their professional journeys.
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