Foreign-branded mobile phone sales in China edge up in April
Foreign-branded phone sales in China, including Apple's, rose slightly to 3.52 million units in April, after a weak first quarter with a 9% drop in Apple sales. Facing strong domestic competition, Apple offered discounts up to 2,530 yuan on iPhone 16 models to boost sales.
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Sales of foreign-branded mobile phones in China , including Apple Inc 's iPhones , edged up in April, according to data released by a government-affiliated research company on Friday.Calculations based on the data from the China Academy of Information and Communications Technology (CAICT) showed that April shipments of foreign-branded phones in China rose to 3.52 million units from 3.50 million a year earlier.As the largest foreign mobile phone maker in China's smartphone-dominated market, Apple's performance plays a significant role in the overall data on foreign-branded phone sales in the country.The uptick in April comes after a sluggish first quarter in which Apple's phone sales in China dropped 9%.Apple has faced increased competition from domestic rivals and has resorted to price cuts to stay competitive. Chinese ecommerce platforms are offering discounts of up to 2,530 yuan ($351) on Apple's latest iPhone 16 models earlier this month.
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